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    Corporate Reputation

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    Article 2 * Corporate Reputation – the most important company asset? * The current widespread public backlash against business and its perceived unethical practices has left industry leaders scrambling to protect and nurture their corporate reputations. While the concept of business having to earn its’ social – as well as its legal- licence to operate‚ is now well-entrenched with the major business leaders around the world‚ many now find themselves having to incorporate the two sources

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    Case Study 1.1 Enron

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    CASE STUDY – UNIT 1 1. Andrew Fastow is a key person responsible for the downfall of Enron. When he became the CFO in 1998‚ he came up with the plan to make the company appear in great shape by using the mark-to-market accounting practice. The company would build an asset‚ such as a power plant‚ and immediately claim the projected profit on its books‚ even though it hadn’t made one dime from it. If the revenue from the power plant was less than the projected amount‚ instead of taking the loss‚ the

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    Corporate Governance

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    PAGE 1. INTRODUCTION……………………………………………………………… 1 1.1 Defining Corporate Governance………………………………………… 2 1.2 Principles of Corporate Governance……………………………………. 3 1.3 Importance of Corporate Governance………………………………….. 4 1.4 Objective…………………………………………………………………… 5 1. DIRECTORS & CORPORATE GOVERNANCE in INDIA……………….. 6 2.5 Need for Directors- Who is a Director…………………………………... 7 2.6 Statutory Definition

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    corporate governance

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    Summary: Corporate governance is an essential part of modern company operations and management ‚ it relates to business ethics‚ code of conduct and system to manage a company. However‚ there are many corporate scandals due to the failure of corporate governance. This report analyzes the corporate governance from multiple aspects. It is through the understanding the relationship between corporate governance and business ethics‚ evaluating the ASX principles as a guidelines to corporate governance

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    [Case/Article Name]: The Enron Wars – Vanity Fair | The Watkins Memo | Questions: 1. Why do you think the whistleblowers we’ve encountered have all been women? The first reason I guess is women are more considering about emotions not about objective facts. Maybe a man won’t do anything he thinks it is wrong. He will refuse wrong things immediately. But women judge things by their own standards. For instance‚ if a woman likes the person who tells a woman to do something wrong based

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    Research Paper 1970’s Pop Culture By the 1970’s the genre Rock n Roll really didn’t have one specific sound. The seventies saw the breakup of The Beatles and the death of Elvis‚ two of rock’s hugest influences. Pop music separated into many styles: soft rock‚ hard rock‚ country rock‚ folk rock‚ punk rock‚ shock rock‚ reggae‚ and the dance music disco. But whatever you preferred‚ rock was big time. Some popular artists of the seventies were Aerosmith‚ The Allman Brothers Band‚ Bad Company

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    Corporate Governance

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    Interests in corporate governance‚ specifically in business accountability‚ emerged in 2001-2002 in response to the financial collapses that large companies faced such as Enron in the United States‚ Parmalat in Italy‚ Ahold in Netherlands etc... . Governments and agencies‚ tried to prevent these scandals by issuing laws and regulations such as the Sarbanes–Oxley Act of 2002‚ United States federal law‚ however‚ shortly the interests in good corporate governance was renewed and emphasized after the

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    Corporate Strategy

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    The current issue and full text archive of this journal is available at www.emeraldinsight.com/0309-0566.htm The effect of corporate branding dimensions on consumers’ product evaluation A cross-cultural analysis Nizar Souiden ´ Faculty of Business Administration‚ Laval University‚ Quebec‚ Canada Corporate branding dimensions 825 Received October 2004 Revised September 2005 Accepted January 2006 Norizan M. Kassim Department of Management and Marketing‚ College of Business and Economics

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    Enron Case Study Analysis

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    Business Strategy Enron Case Study 09/08/12 Enron Case Study: From Company to Conspiracy 1. What is the History of Enron‚ and what current situation does it find itself in? Enron was created by a combination of companies. These companies were Houston Natural Gas and InterNorth. These companies were merged together in July 1985. CEO of Houston Natural Gas‚ Kenneth Lay became chairman and CEO of the combined company. This happened in February 1986. The company changed its name to Enron on April 10th

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    Enron‚ board governance and moral failings Gerald Zandstra Gerald Zandstra is Director of Programs at the Acton Institute for the Study of Religion and Liberty‚ Michigan‚ USA. Keywords Directors‚ Ethics‚ Responsibility‚ Corporate governance Abstract The failure of the Enron Corporation has brought attention to the roles played by the chief executive officer and other executives of the modern corporation. Its failure has also produced discussion of further regulations that will‚ it is hoped‚

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