recent softening of the charcoal industry and coming up with recommendations to grow the Kingsford Charcoal brand. They faced a series of critical decisions in this task: 1. Pricing – should prices be raised‚ and‚ if so‚ by how much? Should they implement a total line pricing increase or just increase the price of certain products? 2. Advertising – should advertising be increased‚ and by how much? 3. Competition – is Kingsford competing against other charcoal manufacturers‚ gas grills
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Kingsford Charcoal Case Kingsford Charcoal was first started in the 1920’s by the famous Henry Ford‚ he created an innovative idea that used wood scraps to turn into charcoal briquettes that would burn longer and hotter than normal wood‚ a lumberman that was also related to Ford named E.G. Kingsford helped build the first briquettes plant and help get the business started up and commercialized‚ not too soon after it was bought by an investment group then in 1973 it was purchased by a company
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Kingsford charcoal marketing report Kingsford charcoal brand is well known in barbecuing community across United States. Over time‚ it consists in the message communication and marketing strategies to building and maintaining this strong brand image. But in 2000‚ Kingsford faced a decline in sales and the category appeared softer than it had in previous years. This report discusses and analyses the issues that Kingsford had‚ as well as comes out some recommendations to overcoming the softening of
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Mahogany Fruit as an Alternative Charcoal Introduction: Mahogany Fruits are often thrown away. What most people do not know is that the dried pulps are good substitute of charcoal and firewood. Mahogany Fruit also known as a hard wood. Mahogany is a fast-growing forest trees commonly made into furniture or used in construction materials. More importantly‚ mahoganies effectively prevent soil erosion and flood hence these are often planted along river banks. Mahogany trees do not bear flower
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|Recommendation | In terms of a future action plan‚ we feel Kingsford Charcoal should target the market segment identified as Regular Exclusive‚ and select the pricing scenario labeled total line pricing increase. To balance advertising and promotions‚ we propose that Kingsford maintain the forecasted advertising budget‚ while implementing a promotional strategy focused on
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material‚ the binder used and the desired end product. Charcoal briquette machine is mainly used for pressing all kinds of powdery and waste materials including charcoal dust‚carbon dust‚ bamboo charcoal powder‚ coke powder‚ hookah dust‚ graphite powder‚ date wood carbon and semi coke powder. The final powder can be in the shape of square‚ ball egg‚ elliptic shape‚ egg shape‚ round orbit‚ cylinder shape‚ bread shapeand pincushion. Fote charcoal briquetting machine is widely used in such fields as refractory
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Introduction to Poetry “In a poem the words should be as pleasing to the ear as the meaning is to the mind.” -- Marianne Moore The Human Brain: Left Brain: Creativity Emotions Right Brain: Logic Reality POETRY REQUIRES: Poetry requires creativity Poetry requires emotion Poetry requires an artistic quality Poetry requires logic *Rhyme-the repetition of sounds *Rhythm- the beat *Dactylic *Monosyllabic *Anapestic *Spondaic *Trochaic *Iambic *Accentual
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Kingsford Charcoal Case Brief Problem Identification and Situation Analysis Clorox Corporation depends upon Kingsford Charcoal as an important revenue (9% in 2000) and net income contributor in the product portfolio. Since the 1980’s Kingsford had enjoyed steady 1-3% growth‚ but summer 2000 revenue was expected to fall short of forecast. The Kingsford brand managers took on a challenge to assess and propose solutions to the first-time overall softening of the charcoal category. The softening
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Kingsford Charcoal Brand managers Marcilie Smith Boyle (HBS MBA Class of 1996) and Allison Warren were getting together for their weekly Kingsford Charcoal ("Kingsford") debriefing meeting in February 2001 at Clorox’s corporate offices in Oakland‚ CA. As the job-sharing brand managers for the $350 million charcoal business‚ Smith Boyle and Warren had a lot to discuss during their Wednesday "overlap" day. Both women were assigned to the brand in July 2000‚ just as it became apparent that the summer
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and smooth all day long. Shoe polish is applied on cloth‚ brush‚ or rag. People can make our shoe shine by gently rubbing the cloth with an amount of the shoe polish. After you apply this‚ wait for the shoes to be dry. This shoe polish is made from charcoal and candle. By being creative‚ people can invent or discover a new thing like this. Also‚ by being creative‚ people can be frugal. Instead of buying expensive shoe polishes‚ people can now provide a low cost shoe polish for everyone. Sometimes
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