* Product: KURKURE * Company: PepsiCo’s food division Frito-Lay * Ad Agency: JWT INTRODUCTION Kurkure was born in India‚ grew up with India DNA‚ flaunted Indian attitude‚ and has been entertaining everyone with an endearing Indian spirit….this Block busterish brand‚ now‚ rapidly is spreading its vibrant influence to as far as West Asia. Kurkure was launched by PepsiCo’s food division Frito-Lay in 1999. Named after the Hindi word for "crunchy"‚ Kurkure is a cheeto-like snack and is
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1990s‚ however‚ became a troubled time for the toy’s maker. Confronted with sluggish toy sales‚ the Ohio Art Company lost money for two years. In December 2000‚ it made the strategic decision to outsource production of the Etch A-Sketch toys to Kin Ki Industrial‚ a leading Chinese toymaker‚ laying off 100 U.S. workers in the process. The closure of the Etch-A-Sketch line was not unexpected among employees. The company had already moved the production of other toy lines to China‚ and most employees
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Students’ perceptions of Masters Course: A Sociological Inquiry DISSERTATION SUBMITTED TO JAMIA MILLIA ISLAMIA FOR MASTER OF ARTS ANUPAM BAJPAI SUPERVISOR DR. ARVINDER ANSARI DEPT OF SOCIOLOGY NEW DELHI DECLARATION I‚ Mr. Anupam Bajpai‚ hereby declare that the research report entitled “Students’ perceptions of Masters Course: A Sociological inquiry”is a bonafied work done by me for the award of the degree of Master Arts in Sociology of Jamia Millia Islamia the year 2012-2013.
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In this case‚ Ohio Art Company has moved its production of Etch-A-Sketch toys to Kin Ki Industrial in China. As a result‚ the company had to laid-off 100 workers located in the town of Bryan in Ohio‚ United States. On the ethical perspective‚ the decision was considered ethical under the perspective of the shareholders of the Ohio Art Company. The company is responsible to maximize its profits. Since the company has been losing sales and profits since 2008‚ decision makers have to cut losses. The
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Comparative analysis of Radio Mirchi 98.3 & Fever 104 FM Objective: To perform a comparative analysis of two Private FM stations in India. To identify the strengths and weaknesses of both the stations. Abstract: This research is on the Comparative analysis between two private FM radio stations Radio Mirchi 98.3 FM and Fever 104 FM. The analysis is on the basis of their programming style‚ Programme schedule‚ audience preference‚ the Strengths and weaknesses of both the channels
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In the wintry lanes of Bara Mohalla in Hisar‚ Haryana‚ a few of the older bystanders still remember the day Gita Devi and Govind Ram were blessed with the arrival of their first-born. Which Govind Ram‚ they first ask‚ before answering with a sly rhetorical question that tells you they know why you’re here: "Woh Jindal colony wale? (The one from Jindal colony?)" The boy was born on Janmashtami on August 16‚ 1968. His grandparents had decided to call him Krishna. Now‚ 45 years later‚ the world knows
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Publication List 1. “Rural Marketing in Development Paradigm‚” co-authored (second author)‚ International Journal of Rural Management‚ 1(2)‚ July –December 2005‚ Sage Publication. 2. “Distribution Channel Structure In Rural Areas: A Framework and Hypotheses‚” Decision 32 (1)‚ Jan-June 2005. 3. "Concept‚ Application and Marketing of Rural Tourism‚" (co-authored with R K Anil)‚ to be presented in the Rural Marketing Conference at IIMK‚ April 2008. 4. "Rural
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Marketing principles --- summative assignment Brand analysis: a case study of Hai Di Lao (hot pot restaurant) Introduction Most of the organizations manage themselves through strategy context to meet the consumers’ needs and wants. The strategy context can be considered in terms of four main elements‚ namely: the organization (and its resources‚ skills‚ and capabilities)‚ the target customers‚ a firm’s competitors‚ and the wider environment. (Baines‚ Fill and Page‚ 2010) Furthermore‚ organization
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1. What accounted for the growth of Foxconn? Technically a subsidiary of Hon Hai Precision Industry Co.‚ Ltd.‚ Foxconn opened its first mainland Chinese plant in 1988‚ and now operates 13 factories in nine Chinese cities and a growing constellation of factories in nine foreign countries. Founded by Taiwanese entrepreneur Terry Gou with $7‚500 he borrowed from his mother Hon Hai went public on the Taiwan stock exchange in 1991. Within a year of its starting to manufacture
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Daag Achhe Hai Campaign-Storyline The storyline is this: Two cutekids; a brother and sister going to school. Sister reciting numbers‚ as to how bigger number 2 isover number 1 and suddenly she falls in a puddle. She starts crying and points her fingers to thepuddle. The annoyed brother goes and literally hits the puddle asking it not to repeat to hissister (the result is so many stains on his and his sisters clothes). He then says (after obviouslytired beating the water) to his sister that the
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