Event Positioning Bachelor Paper I Submitted by: Juraj Melicher Table of Contents 1. INTRODUCTION 1 2. THE INDUSTRY OVERVIEW 2.1 2.2 2.3 2.4 2.5 HISTORY ORIGINS THE BIRTH OF THE INDUSTRY TRENDS WHAT IS THE EVENT? TYPES OF EVENTS 2.5.1 Size 2.5.2 Form or content 2 2 2 3 4 5 7 9 3. THE CONCEPT OF POSITIONING 3.1 3.2 3.3 3.4 3.5 STRATEGIC PLANNING THE AGE OF SAMENESS EVENT VS. PRODUCT POSITIONING‚ THE KEY TO BE FOCUSED AND DIFFERENTIATED THE MOST COMMON STRATEGIC APPROACHES TOWARD POSITIONING
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an outdoor community event which will be carried out in summer 2010. An event company is employed to organize according to the background and requirement which have been given by the Council. Certain aspects such as site planning‚ crowd management decisions‚ legal licensing responsibilities‚ supply chain management and a full risk assessment will be justified. Appropriate measurements and alternatives are discussed in the following sections. Please refer to Appendix 1: Event Run Down for details
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Event Proposal On the 14th December 2010‚ Trinity University Foundation degree students will be hosting a Multi-skills activity event‚ for children from Schools in the local community. The event being proposed is a multi- skills event‚ which has been organised by a group of 6 undergraduate students who are currently studying in‚ “Supporting Learning: Physical Education and Health”. The group have joined together to plan a multi-skills activity event‚ aimed at Primary School children in years 5
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Canberra Institute of TechnologyCentre for Tourism‚ Hospitality and Events | Department of Tourism and Hospitality and Events. Assessment Cover Sheet | Subject name: | Event Industry Practices and Feasibility | CRN: | EVNT 124‚ CRN 22502 | | Student’s name: | Simon Cox | Student’s ID number: | Cit 012908 | Assessment item: | Assessment 3 Event Feasibility | Date due: | Wednesday 21st November | Class facilitator: (teacher) | Melanie Chettle | Email: | melanie.chettle@cit.edu
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University You Are Marvelous You Are Marvelous Contents Introduction 2 Executive Summarry 2 Goals 2 Logistics 3 Venue 3 Target Audience 3 Marketing Plan 3 Sponsors 3 Partners 4 Logistics 4 Equipment and Supplies 5 Schedule of Event 6 Money Matters 8 Budget 8 Cost per participant 8 Safety and Security 9 Risk Management 9 Sustainability 9 Evaluation 9 Cancellation 10 Introduction Executive Summarry You Are Marvelous is a series of workshops that will foster positive
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Journal of Marketing Management‚ 2006‚ 22‚ 643-669 Markus Wohlfeil1 and Susan Whelan2 Consumer Motivations to Participate in Event-Marketing Strategies As part of the Adidas goes street-campaign‚ the Adidas Predator Cup was a fun-soccer tournament designed to "reconnect the youth in Germany with Adidas and the soccer sport by enjoying the pure fun‚ freedom and personal happiness of playing an informal soccer match with friends". Despite knowing that the Adidas Predator Cup was designed to
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To conclude this magical event full of happiness‚ dances‚ music‚ costumes and charisma produce in every single person each year a colorful spirit of carnival. To conclude this magical event full of happiness‚ dances‚ music‚ costumes and charisma produce in every single person each year a colorful spirit of carnival. The lovely kids that every body was waiting for arrived to the carnival event. Preschool beautiful princesses were already dancing through all the marathon gym so every single person
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The Sister of Charity are a group of women that use faith to try and introduce peace into the world. They were created by St. Elizabeth Ann Seton in the year 1809. She was also canonized as a saint in the year 1975. She is the main influence in today’s sisters of charity work. She was born in New York. “Early on in her life her mother had passed away so she became extremely attached to her father who was a physician.”(St. Elizabeth Ann Seton) Later on in her life she became a very well-known person
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Hosting major Sports Events: Hidden Costs and Policy Dilemma The recent wave of protests in Brazil may have started with transport issues but it was soon clear that even that most prized cultural asset‚ football‚ was drawn into the mix of factors provoking the rioters. The country was playing host to a select number of foreign teams playing a pre-World Cup test event called the Confederations Cup. It was the rising costs of hosting the former‚ which was seen as less important than other social issues
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SAMPLE EVENT PROPOSAL PROJECT AND TIME LINE PROJECT DETAILS: Proposed Event: Event Element: (Events descriptions‚ Primary Goal (bulleted format) Date/Time: Location: Organizers: (Name of Group and Position) Contact Number: Duration: Venue: TIME LINE PROCESS: A. Discussion Round: (DATE: duration of development of proposal‚ discussion and consultation with joint committee) B. Appointment and confirmation of Event: (subject for approval‚ Date of Confirmed Event) C. Project
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