A Summary of Eastman Kodak Company: Funtime Film Situation Analysis: Current product offerings of Kodak: Product Segment Focus of the product Competition Ektar Super Premium Professionals and serious amateurs Fuji Reala @ 10% higher price Gold Plus Premium Brand Flagship product Agfacolor Industry: Market is stagnant with annual unit growth rate of 2%. Kodak has overall 70% market share in films sold in US. Consumer Behaviour: 50% customers are Kodak
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Eastman Kodak’s (EK) Mission Statement At Kodak‚ we believe that by doing well by shareholders also means doing right by customers‚ employees‚ neighbors‚ and suppliers. With that in mind‚ Kodak operates its facilities‚ and designs and markets its products and services ‚ not only to increase shareholder value‚ but also to promote development of the individual‚ the well being of the community‚ and respect for the environment. Kodak Values & Mission All of us at Kodak work from a set of core
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From: Eka Kvirikashvili To: David Tsiklauri Case: Eastman Kodak Company: Funtime Film Problem Definition: From the beginning of the case Kodak’s problem is clearly seen. During January 17 and 24 Kodak stock had lost 8% in value. Also Kodak market share fell by 6%‚ from 76% to 70% over the past five years. Also the market annual unit growth rate averaged only 2% while the main competitors’ averages were much more impressive – 15% of Fuji and Polaroid and 10% private labels. The problem is that
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Case Study: Eastman Kodak AdministratorJanuary 27‚ 2012Case Studies Kodak’s last chance for survival ~ a recommendation on strategic direction Author: Tony Lan Foreword During 2011‚ Kodak was under intense pressure to survive in the digital imaging business. As professor Burley describes‚ ‘Kodak was caught in a perfect storm of not only technological‚ but also social and economic change’ (Neate‚ 2012). As of Thursday 19 January 2012‚ Kodak filed for bankruptcy protection (Neate‚ 2012) and has
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References: Eastman Kodak Company‚ 2005. Kodak i200 Series Scanners. Retrieved February 18‚ 2007 from: http://www.kodak.com/US/en/dpq/site/TKX/name/i280Scanner_product/show/i280ScannerSpecifications_product Hewlett-Packard Development Company‚ L.P.‚ 2006. HP ProLiant
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in Appeal to the District Court’s decision in November 24‚ 1994 to terminate prior antitrust decrees which restricted Kodak’s pricing policies. No. 94-6190. KODAK Kodak’s History George Eastman and his Eastman Kodak Co. pioneered amateur photography. In a 1921 consent decree1‚ the government concluded that Eastman Kodak monopolized the amateur photography market in violation of the Section 2 of the Sherman Act by buying competitors and imposing various forms of exclusive dealing contracts on retailers
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example‚ one way manufacturers are trying to create more brand loyalty is by lowering the carbon footprint of their products.5 There have been companies in the past that have lost their competitive edge for failing to keep up with customer trends. Eastman Kodak Co. (Kodak) and Sears Holding Corporation (Sears) are examples of North American businesses that were once leading brands but are no longer significant players in their respective fields in 2016.6 Kodak and Sears are both companies that have
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Cited: Baye‚ Michael R.‚ Managerial Economics and Business Strategy. 7th ed. New York: McGraw-Hill/Irwin‚ 2010. Print. "Brief for the United States : U.S. v. Eastman Kodak Co." Brief for the United States : U.S. v. Eastman Kodak Co. N.p.‚ n.d. Web. 01 Mar. 2014. Greenhouse‚ Linda. "Kodak Dealt a Setback In Antitrust Case Ruling." The New York Times. The New York Times‚ 08 June 1992. Web. 01 Mar. 2014. Snow‚ R. (2008). Tourism and American
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Eastman Kodak Company: Funtime Film Written Case The market for camera films is very competitive. During the five year period from 1988 to 1993‚ Kodak’s market share fell from 76% to 70%. In response‚ Kodak decided to revamp its product line to include Funtime Film‚ a seasonal offering at a low price point. In this case‚ you are asked to decide whether the new product line strategy will lead to a reversal in Kodak’s market share decline. In preparing this case‚ consider the
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Dobbin‚ Ben. "Kodak Moves Up in the Digital Camera Market." (http://news.moneycentral.msn.com/ticker/article.asp?Symbol=US:EK&Feed=AP&Date =20050202&ID=4222125) February 2‚ 2005. Eastman Kodak Company‚ "Kodak to Accelerate 35mm Consumer Film Effort in Emerging Markets"‚ (www.kodak.com)‚ 2004‚ 2005 Investor Guide‚ "Eastman Kodak" (www.investorguide.com)‚ 2004‚ 2005 Investor Meeting. (http://media.corporate-ir.net/media_files/irol/11/115911/ek_012505a.pdf)‚ Jan 26‚ 2005‚ 2005 Kodak‚ "Annual Reports"
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