Parle-G Rural Marketing Presented by: Sujit Ranmale (P14045) Aniket Kalode (M14052) Kshitij Sarode (P14047) Introduction • Established: 1929 (Vile Parle‚ Mumbai) • Parle Products: 35% share of Indian biscuit market • Largest biscuit selling brand in the world (ref: Nielsen) • Famous brands: Parle-G‚ Parle-Monaco • Products – Biscuits – Sweet confectionery – Snacks Brand Milestones • G stands for Glucose‚ originally • After 1947: ad campaign as Gluco brand of biscuits and Indian alternative to
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brands like Parle G‚ Monaco‚ Hide & Seek‚ KrackJack‚ Melody‚ Fulltoss‚ Poppins‚ etc.6. Diverse product portfolio including biscuits‚ sweets and snacks7.Strong presence in rural markets8.Parle G is amongst the most sold biscuit brands in the world9.Variety of CSR activities like ‘My Green Planet’‚ ‘GoluGalata’‚ etc. | Weakness | 1.Similar products produced by many companies like marie‚ glucose biscuit‚ bourbon‚ sweet and salty crackers‚ cream biscuits‚ etc.2. Dependence on Parle G brand for most
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零售價和批發價應該訂在何水準? 2. 競爭者可能會有何反應? The main competitor of P&G has always been Colgate-Palmolive‚ which forces P&G to be number two in the Canadian market with its Downy fabric softener that obtain 12% market share. After the success of the introduction of Downy Enviro-Pak in the Europe‚ P&G’s 3 main competitors has also done the same by introduce refill versions of fabric softeners in the Europe. Canada is the next target market of P&G in trying to introduce the Downy Enviro-Pak to‚ with concerns
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Avenue‚ Diliman‚ Quezon City 1101 Telephone 63-2-4261515 Email oasis@upou.edu.ph First edition‚ 1998 Relayout July 2007 Layout by Helen M. Creer Printed in the Philippines Preface Welcome to the distance mode offering of Computer Science G‚ Introduction to Management Information Systems. This text was written with the aim of introducing the concepts of Management Information Systems. Management Information Systems (MIS) is the application of information technology to organizational and
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world. It has grown continuously over the past 159 years‚ and the challenge is to keep growing globally over the years. Problem It became noticeably difficult for P&G be flexible and fast enough operating with hundreds of suppliers‚ 50 product categories‚ 60 plants‚ 15 distribution centers and 1000 consumers. In 1993‚ P&G conducted the study which had to help such question as: the amount of product categories that should be produced in a plant‚ the number of plants that should there be built
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Chapter Four: Consumer Behavior‚ Market Research‚ and Advertisement 1 ONLINE FILE W4.1 ONLINE BUYER DECISION MODEL EXHIBIT W4.1.1 Overview of Design Space for Online Buyer Decision Support Buyer Behavioral Stage Identify & Manage Criteria Search for Products & Merchants Compare Alternatives & Choose Updated Miles et al. (2000) Modified Guttman et al. (1998) Product Representation DSS Design Choices (Current Transaction) • Table • Text • Image Product Parameters • Listings • Tech
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ACKNOWLEDGEMENTS The purpose of this study was to determine how teenagers spend their leisure time in El Dorado West Secondary School. This process was carried out using a questionnaire with fifteen questions. It would not have been possible and enjoyable without the help of my teacher‚ Mr. Sooknanan. I want to him for his guidance and Ms. Forbes also as well as the Almighty God for the inspiration to do this project. INTRODUCTION El Dorado West Secondary School is a high school located in
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DD0002 Comtemporary Creative & Cultural Industries FOONG WAI HARNG U1030386F Chicago Public Art Lecture 1 AY 12/13‚ Semester 2 Essay Topic: Creating fashion hype in Singapore. Overview This report aims to provide insights into the evolution of the Singapore fashion market and identifies the supporting factors behind the development of fashion hype in Singapore. Singapore is a young city known for its order and conformity; many foreigners would describe It was not too long ago
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Loss of oil on climb on both engines‚ Boeing 737-400‚ G-OBMM Micro-summary: This Boeing 737-400 lost nearly all the oil in both engines on climb. Event Date: 1995-02-25 at 1205 UTC Investigative Body: Aircraft Accident Investigation Board (AAIB)‚ United Kingdom Investigative Body’s Web Site: http://www.aaib.dft.gov/uk/ Note: Reprinted by kind permission of the AAIB. Cautions: 1. Accident reports can be and sometimes are revised. Be sure to consult the investigative agency for the latest version
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University of Phoenix Material Appendix G The DSM-IV The DSM-IV is an important tool for clinicians. It provides a standard for diagnoses to be standardized across psychology; however‚ the DSM-IV is not as precise for diagnosing personality disorders as some psychologists would like. Give an example of each of the following problems identified in your readings and explain how these problems could negatively affect a diagnosis. 1. Some criteria used for reaching a diagnosis cannot be
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