for Benetton to campaign about something other than controversial social issues‚ like clothes. On January 1‚ 2000‚ Benetton’s new advertising campaign wasn’t about sweaters or pants‚ but about convicted murderers that are on death row. The "death row" ads feature portraits of American death row inmates in prison uniforms with the slogan "Sentenced to Death". The ads give the inmate’s name‚ date of birth‚ crime‚ and expected method of execution. Within the campaign‚ inmates also talk about topics ranging
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-Chuck Norris does not sleep. He waits. -Chuck Norris once visited the Virgin Islands. They are now The Islands. -Chuck Norris does not hunt because the word hunting implies the probability of failure. Chuck Norris goes killing. -Chuck Norris’ tears cure cancer. Too bad he has never cried. -When the Boogeyman goes to sleep every night he checks his closet for Chuck Norris. -Chuck Norris counted to infinity - twice. -Chuck Norris puts the "laughter" in "manslaughter". -Chuck Norris can speak
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Campaign Hijacking Erdinc Kurt IB5 Marketing Communication Definition Campaign – An organized course of action in order to achieve a goal. Hijack – Taking over (something) and using it for a different purpose. Approaches to hijack a campaign The first way is to find a breaking story and make sure that you get your message in front of the media. There are two approaches in this method. The first is the humour method‚ second is the commentary method. This is where you add some commentary around
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Six-party talks A. Introduction The Six-Party Talks are aimed at ending North Korea’s nuclear program through a negotiating process involving China‚ the United States‚ North and South Korea‚ Japan‚ and Russia. Since the talks began in August 2003‚ the negotiations have been bedeviled by diplomatic standoffs among individual Six-Party member states--particularly between the United States and North Korea. In April 2009‚ North Korea quit the talks and a year later‚ revealed a vast new industrial-scale
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Saatchi & Saatchi Company Description This advertising firm is so nice‚ they named it twice. Saatchi & Saatchi is one of the world ’s top advertising agency networks‚ with more than 150 offices in about 85 countries. It provides creative advertising services and plans marketing campaigns for some of the largest advertisers and top global brands. Its Saatchi & Saatchi X agency acts primarily as a shopper ’s marketing services network in the US‚ while its The Facilities Group segment specializes in
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Walk and talk Walk and talk is a distinctive storytelling-technique used in film and television in which a number of characters have a conversation en route. The most basic form of walk and talk involves a walking character that is then joined by another character. On their way to their destinations‚ the two talk. Variations include interruptions from other characters and walk and talk relay races‚ in which new characters join the group and one of the original characters leaves the conversation
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Advertising is the name given to the process of commercial promotion of goods and services in order to increase the sales. However‚ it can be done from many mediums like television‚ newspaper‚ wall paintings‚ billboards‚ magazines‚ internet‚ or by the word-of-mouth and in many other ways. Advertising is help to inform the ability of the product or services in the market and help to encourage customer to buy it at the same time. Advertisement done normally is to capture the attention of the customer
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CO-EDUCATION The Meaning Of Co-Education Co-Education means the teaching of both boys and girls in the same school and under the same roof. It also means imparting the same education to both the sexes without any distinction. This system of education aims at bringing boys and girls together. It allows free mixing of sexes without any inhibition. Co-education generates harmonious relationship‚ a sense of co-operation‚ and thus‚ helps in the progress of the nation.Co-education is a system
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Is Baby Talk Good or Bad? NY Metro Parent magazine published an article pertaining to new information found about baby talk. Roberta Golinkoff‚ Ph.D.‚ believes that baby talk is good for infants. She states that infants respond to the facial expressions‚ can differentiate between sounds better‚ and have enough to process already so baby talk is the best thing for them in the first few months of infant’s lives. Dr. Golinkoff stresses that talking “baby talk” to your children‚ right after birth
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off. Seriously if i didn’t appreciate you being my friend why would i still be talking to you? I don’t have to talk to you but I actually choose to. You’re just criticizing me now saying I’m unappreciative. This is why I don’t want a stupid ass boyfriend. Wtf you’re pissing me off. Seriously if i didn’t appreciate you being my friend why would i still be talking to you? I don’t have to talk to you but I actually choose to. You’re just criticizing me now saying I’m unappreciative. This is why I don’t
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