The Smile Factory John Van Maanen Disneyland as the self-proclaimed “happiest place on earth” occupies an enviable position in the amusement and entertainment worlds as well as the commercial world in general. Its product‚ it seems is emotion – “laughter and well-being”. Bill Ross‚ a Disneyland executive‚ summarizes the corporate policies nicely by noting that “although we focus our attention on profit and loss‚ day-in and day-out we cannot lose sight of the fact that this is a feeling business
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The Walt Disney Company: The Entertainment King Why has Disney been successful for so long? Disney has become a marketing goliath and the #1 entertainment company in the US. They have been able to develop a creativity-driven philosophy that over time was tempered by financial responsibility and that benefitted from powerful synergies between its divisions. From the very beginning‚ Disney has been synonymous with innovation within the children’s entertainment industry‚ from their introduction
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training and development on the business of an organization or firm‚ a case study is carried out on the Disneyland‚ owned by The Walt Disney Company. Disneyland is a theme park that is built mainly for entertainment purpose. It has been operating since 17 July 1955 (Alysia‚ 2015). The theme park is designed and build based on the films produced by Walt Disney. Over the last 60 years‚ Disneyland has been providing joy and happiness to their customers by giving them real experiences to explore in the
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Dreams Come True The happiest place on earth is known to be Disneyland. A day at Disneyland has the magic that you wont be able to find anywhere else. When Disneyland was built‚ it was built for the young and the old‚ a place where families can take their children. It is a place that promises dreams to come true. Disneyland is a place where children smile in bliss and adults fly back in their childhood innocence. Spending a day at Disneyland is like walking into the movies of your childhood‚ those movies
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influencing Hong Kong Disneyland. The six macro-environmental factors are PESTEL: political ‚ economic‚ social‚ technological‚ environmental and legal. As Hong Kong Disneyland become more and more popular ‚ according the information‚ Hong Kong Disneyland is the first theme park located inside the Hong Kong Disneyland Resort . The park attracted 5.2 million visitors in its first year but it increased to 7.4 million visitors in 2013. Therefore‚ we are going to analyze what Hong Kong Disneyland does to make
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Relationship Marketing Report of KCRC Abstract KCRC is a public transport provider in Hong Kong. East Rail comes into service in 1910 as a single-track system. From time to time‚ from steam-hauled to electrification‚ the Kowloon Canton Railway Corporation (KCRC) is established in 1982‚ which is wholly government owned and have a managing board appointed by the government to monitor the system operations. Today‚ however‚ after nearly a century since its establishment‚ improvement is needed for
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COMMENTS ON Van Maanen‚ J.‚ “The Smile Factory: Work at Disneyland”‚ In P. Frost‚ et al (eds.) Reframing Organizational Culture‚ Newbury Park‚ CA: Sage Publications‚ 1991‚ pp. 58-76. A) HOW DOES THIS PAPER RELATE TO OTHER MATERIAL YOU HAVE REFLECTED ON IN THIS MODULE? The ‘Smile Factory: Work at Disneyland’ case study emphasizes a strong correlation with the in-class topics presented throughout the Organisational Behaviour module. The paper is a description of the organisation’s code of conduct
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Entretelones de Euro Disneyland Un estudio sobre la expansión en "tierras extranjeras" de la Walt Disney Company propuesto por Lyn Burgoyne Muchas empresas confían en la expansión de sus negocios en el extranjero. Esto se debe al interés en obtener ventaja de factores positivos como la posibilidad de bajar costos‚ sea mediante el empleo de materiales de construcción más económicos‚ sea gracias a los laboratorios que buscan aumentar sus ganancias gracias a tasas y leyes más convenientes. Además
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Disneyland The greatest place on the face of the earth is Disneyland. Nowhere else has the magic that a day at Disneyland possesses. From my childhood to my adulthood‚ I have never experienced a day at Disneyland that didn’t put enough joy in my heart to far exceed the admission price. Rides‚ shops‚ shows‚ and characters‚ These are just a few of the many great aspects of a wonderful place called Disneyland. Disneyland has always been a very special place to me. My parents took my family
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DISNEY: LOSING MAGIC IN THE MIDDLE KINGDOM Hong Kong Disneyland will provide guests with an immersive experience to re-ignite “the magic that is the Disney storytelling tradition”. The park will act as a springboard for our other businesses throughout China and the region. - Andy Bird‚ president of Walt Disney International‚ August 20051 Three years after its opening in September 2005‚ Hong Kong Disneyland had yet to gather sufficient momentum to catapult its attendance rate to a satisfactory
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