The Hong Kong Polytechnic University MSc Marketing Management MM579 International Marketing Group Project Hong Kong Airlines – Expansion to India as a Low-cost Carrier Group Members: CHAN Ho Yan Anna (12016408g) CHAN Ling Yin Minty (12016376g) CHAN Tsz Ho Will (12017495g) LAM Yiu Hang Eric (12017557g) SUN Tsz Han Candy (12024075g) Table of Content 1. Introduction 3 2. Current Marketing Mix 4 3. Current Marketing Strategy 6 4. SWOT Analysis 9 5. Expansion
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GDP The gross domestic product (GDP) or gross domestic income (GDI) is one of the measures of national income and output for a given country’s economy. GDP can be defined in three ways‚ all of which are conceptually identical. First‚ it is equal to the total expenditures for all final goods and services produced within the country in a stipulated period of time (usually a 365-day year). Second‚ it is equal to the sum of the value added at every stage of production (the intermediate stages) by
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THE UNIVERSITY OF HONG KONG School of Economics and Finance FINA1001: Financial Statement Analysis Second Semester 2009-2010 Dr. Kam-Ming Wan Midterm Examination (90 minutes) April 1‚ 2010 10:40a.m.(12:10p.m. Candidates may use any self-contained‚ silent‚ battery-operated and pocket-sized calculator. The calculator should have numeral-display facilities only and should be used only for the purposes of calculation. It is the candidate’s responsibility to ensure
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In 2010‚ Octopus Company took “cooperation with the partners” to make use of clients’ personal data and get the commission. Although Octopus Company claimed that they had obtained agreement to persons involved‚ because Octopus card holders had agreed the “personal data policy”. However‚ as a matter of fact that lots of card holders did not read the policy‚ at an obscure spot in the right lower part of the company’s home page‚ we can find a link about "personal data policy”. It is a long document
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Company background I.T Limited (0999.HK) is an investment holding company based in Hong Kong. It was listed on the main board of The Hong Kong Stock Exchange on 4-March-2005. The company offers a wide range of apparel products. It sells its products as well as offers a variety of national and international brands through its network of retail stores. As of February 28‚ 2011‚ it operated 392 stores in Hong Kong and Mainland China. Objective To undertake a comprehensive analysis on the financial
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Comparison of CB between Argentina and Hong Kong HK main event In 1983‚ Hong Kong established her Currency Board. Hong Kong dollar (HKD) has pegged with the US dollar (USD) at a rate of USD1 to HKD7.8. The major event that assaulted Hong Kong CB was the 1997 Financial Crisis. During that crisis‚ speculator attacked HKD by short selling them. Speculators used hedge funds and attacked the Hang Seng Index (HSI) at the same time. Although the HK government already imposed penalty on “repeated borrowers”
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Environmental Scanning Political This factor is normally affected by the strategy or agreement of government. In Hong Kong‚ not only the local government will affect the hospitality‚ also the China government. We analyze that there are two political issue which increasing the Hong Kong inbound tourism and business between foreigner to China. They are Closer Economic Partnership Arrangement (CPEA) and World Trade Agreement (WTO). China government opened the market to the world and accepted the transaction
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1. Introduction 1.1 Background The Hong Kong airport had been removed from Kowloon City to Chek Lap Kok on 6 July 1998. The New Airport‚ which costs around HK$70.2 billion‚ consists of passenger terminal buildings‚ centralized terminal processing buildings‚ runways and taxiways‚ attached and satellite terminal concourses‚ aircraft parking positions‚ road bridges‚ aircraft maintenance facilities and support and ancillary facilities. This project was deemed critical to the public because any
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Gender Structure of Population in Hong Kong Lam Poon Hiu‚ Theresa Summary 1. Abstract 2. Introduction 3. Background 4. Statistics and Data Interpretation 4.1 Overview 4.2 Age Structure 4.3 Sex Structure 5. Observations 6.1 Ageing population 6.2 Surplus women 6. Suggestions on Policy 7. Predictions 8. Conclusion 9. References 1. Abstract Along with the social and economic development of Hong Kong during the past few decades‚ there
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welfare people supposed to have. This essay will comment on the development of social welfare in Hong Kong and discuss the factors affecting the development of social welfare. As the society develops‚ there are some new social needs in every stage of developing. Thus‚ there will be different types of social welfare to fulfill the social needs. So in this essay‚ the development of social welfare in Hong Kong is divided into 6 different phases. The phases of development are marked according to the social
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