decision! Strategies LEGAL GOVERNMENT ALLIANCES ENVIRONMENT & SHAREHOLDINGS MEDIA & ENTERTAINMENT INDUSTRY ECONOMICAL STATUS TECHNOLOGY SOCIAL IMPACT Competitive Strategy Current Disneyland Tokyo Political • • • Disneyland Paris Disneyland Hong Kong • Supportive • Stable • Democratic • Supportive • Stable • Democratic • Very supportive • Stable • Democratic Government • NA • Monetary • Monetary support • Oriental Land: Land Land
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Every family dreams of going to Disneyland for some family fun‚ but has anyone ever stopped and thought about how they changed the world? Disneyland‚ features characters‚ rides‚ and shows‚ based on Disney productions. “Disney’s decision to build his park around custom rides led to the development of a massive new industry in themed attraction development.” (themeparkinsider.com). Walt Disney died in 1969‚ before the completion‚ but the success of the amusements parks other rides and attractions‚
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Disneyland and Walt Disney World are believed to be just two different parks. These two different parks have different locations‚ different sizes‚ and even different prices. But if we were to set all differences aside‚ Disneyland and Walt Disney World share a lot more then just the name "Disney". Disneyland and Walt Disney World share not only the same experience but offer the same fun and safe atmosphere. When comparing the two parks‚ some start to notice that‚ although these two parks are different
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Table of Contents Company Introduction 1 Background of Walt Disney 1 Hong Kong Disneyland 1 Situation Analysis 2 5 - Force 2 P.E.S.T. 3 S.W.O.T. 4 Conclusion 5 Reference ……………………………………………………...…………6 Appendix ………………………………………………………………7 Company Introduction Background of Walt Disney For more than nine decades‚ the name Walt Disney has been pre-eminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today’s global corporation‚ The Walt Disney
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like to thank Stephen Smith‚ Linda Lewis‚ Katsu Yamaguchi‚ Shu Ogawa‚ Robert Murray‚ James Wilson and Joe Tobin for their insights.] [Significant portions of this paper are published in ’Bwana Mickey: Constructing Cultural Consumption at Tokyo Disneyland‚ ’ in Remade in Japan: Domestic Life and Consumer Tastes in a Changing Japan‚ ’ added by Joseph Tobin‚ Yale University Press‚ July 1992. Used with permission.] For the past couple of decades the world has been overwhelmed with reports on portentous
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The Smile Factory John Van Maanen Disneyland as the self-proclaimed “happiest place on earth” occupies an enviable position in the amusement and entertainment worlds as well as the commercial world in general. Its product‚ it seems is emotion – “laughter and well-being”. Bill Ross‚ a Disneyland executive‚ summarizes the corporate policies nicely by noting that “although we focus our attention on profit and loss‚ day-in and day-out we cannot lose sight of the fact that this is a feeling business
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The Walt Disney Company: The Entertainment King Why has Disney been successful for so long? Disney has become a marketing goliath and the #1 entertainment company in the US. They have been able to develop a creativity-driven philosophy that over time was tempered by financial responsibility and that benefitted from powerful synergies between its divisions. From the very beginning‚ Disney has been synonymous with innovation within the children’s entertainment industry‚ from their introduction
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training and development on the business of an organization or firm‚ a case study is carried out on the Disneyland‚ owned by The Walt Disney Company. Disneyland is a theme park that is built mainly for entertainment purpose. It has been operating since 17 July 1955 (Alysia‚ 2015). The theme park is designed and build based on the films produced by Walt Disney. Over the last 60 years‚ Disneyland has been providing joy and happiness to their customers by giving them real experiences to explore in the
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Dreams Come True The happiest place on earth is known to be Disneyland. A day at Disneyland has the magic that you wont be able to find anywhere else. When Disneyland was built‚ it was built for the young and the old‚ a place where families can take their children. It is a place that promises dreams to come true. Disneyland is a place where children smile in bliss and adults fly back in their childhood innocence. Spending a day at Disneyland is like walking into the movies of your childhood‚ those movies
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influencing Hong Kong Disneyland. The six macro-environmental factors are PESTEL: political ‚ economic‚ social‚ technological‚ environmental and legal. As Hong Kong Disneyland become more and more popular ‚ according the information‚ Hong Kong Disneyland is the first theme park located inside the Hong Kong Disneyland Resort . The park attracted 5.2 million visitors in its first year but it increased to 7.4 million visitors in 2013. Therefore‚ we are going to analyze what Hong Kong Disneyland does to make
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