Course Description The course will examine topics in business strategy and management from an international and cross-cultural perspective. The course will start with a focus on strategy and management of international organizations; the second part of the course will focus on cross-cultural aspects of management issues‚ such as leadership‚ motivation‚ communication‚ negotiations‚ etc. Cases‚ exercises and videos will be discussed in class to illustrate the concepts and issues. Guest
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located on Lantau Island‚ is spectacular. It is the biggest seated Buddha in the world. Besides that‚ the two famous theme parks‚ Ocean Park and Disneyland‚ attract thousands of tourists from around the world. The big aquarium in Ocean Park contains a great variety of sea animals. And tourists can take photos with different cartoon characters in Disneyland. Hong Kong is an international city‚ but tourists can also experience Chinese traditional cultures. Most tourists like to visit Stanley Market
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Human Trafficking in the United States In the world today there are about twenty to thirty million slaves in Human Trafficking. Human Trafficking is a form of modern day slavery that people profit from the control and exploitation of others. Human Trafficking is the third largest international crime today. 80% of human trafficking is sexual exploitation and or abuse and the other 20% is labor. 70%of human slaves are female or children. Shyima Hall was forced into that 70%‚ but was lucky enough
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Introduction 1920’s- the time of evolution in every field‚ while in Europe this period is sometimes referred to as the "Golden Age Twenties". Film industry saw a new growth in the animation as the drawing took a life form on the black and white slate. One of the rising industries in those times was The Walt Disney Company. The times were ripe for any kind of experiments and as expected it paid off. Walt Disney‚ the man behind the company dreamt of talking animals and comic characters as every child
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International Marketing Final Exam First Question: Disneyland Paris was one of Disneyland’s Global projects. Please discuss its advantages and disadvantages‚ and from reading and understanding the case suggest what was/were the mistake/s that Disney committed from the beginning till now. Second Question: Gillette is a giant company and has got a lot of success story globally‚ from your previous readings and your wide experience as marketing consultant specialized in International marketing
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standards‚ although it will feature an abbreviated menu. Given the proper execution‚ this fast food and dine in chain concept can yield exponential growth and establish brand recognition in the long run. The owners are considering franchising‚ syndication‚ or remaining company operated at each Porcini’s Pronto; each method of expansion has their respective pros and cons. Problem Statement What is the best method of expansion for Porcini’s Inc. to ensure growth of the business 5% annually through
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EXCLUSIVE: I’ve learned that the stars of The Big Bang Theory are getting fat new paychecks just as the hit CBS comedy is getting ready for its big move to Thursdays next week. After almost 3 months of negotiations with series producer Warner Bros TV‚ Big Bang leads Johnny Galecki‚ Kaley Cuoco‚ and Jim Parsons have agreed to a major salary hike that would bring the trio’s salaries to $200‚000 an episode for the upcoming fourth season‚ up from about $60‚000 last season. The salaries will rise to $250
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Cited: International Marketing‚ Eleventh Edition Philip R. Cateora‚ John L. Graham Copyright 2001 McGraw-Hill Higher Education Case 2-1 pg622-626 The Not-So-Wonderful World of EuroDisney-Things are Better Now at Paris Disneyland
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Disney Company‚ home to Mickey Mouse‚ Donald Duck‚ and l other iconic characters‚ has a stellar reputation in many parts of the government. Consisting of a theme pa*‚ hotel‚ and shop1 the development would create 50‚000 much-needed jobs. Shanghai Disneyland is an important element in Disneys strategy for penetrating the local market. However‚ the proposal does not address Disney3 need for increased media exposure; company officials believe that a Chinese Disney W channel is essential to build awareness
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Missions 1. Be responsive to the changing demands of our customers and excel in providing quality products and services. 2. Be committed to innovation and the adoption of new technology to achieve competitive advantage. 3. Generate a fair return to our shareholders. 4. Pursue personnel policies‚ which recognize and reward performance and contributions of employees and provide proper training‚ development and opportunities for career advancement. 5. Be a responsible corporate citizen
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