Alpen Bank: Launching the Credit Card in Romania Case Study Solution By Liqi Zhou Nov. 5th‚ 2014 To: Gregory Carle From: Liqi Zhou Re: Alpen Bank’s decision of launching credit cards in Romania Date: Nov. 5th‚ 2014 Purpose: The Romania market has huge and increasing profit for credit cards‚ so Alpen Bank should enter it ASAP. Preview: Alpen Bank should launch the credit card now to both middle-class and affluent segments of the market using all possible consumer acquisition methods to capture
Premium Credit card Bank Credit history
The ‘State Bank’ Case Analysis 1. Executive Summary State Bank is a profitable‚ family-run business conveniently located at downtown Hillsborough – the countryseat. Its President is Mack McNeill and its newly appointed Director of Marketing is his son Phil McNeill. It not only serves the Hillsborough populace of 15000‚ but also the suburbanites and farmers as far away as 20 miles. This is a full-service bank underlining the friendly‚ small-town service approach‚ while maintaining conservative
Premium Bank Money State
Commentary n°4= ’’The rain had stopped...on a man’s wedding day’’ p.118-120 section 1 Chapter 5 Introduction The extract corresponds to the final pages of the first section‚chapter 5 entitled Steamroller. It deals with the character of Bud Korpenning that we already met on the opening pages of chapter 1 ferryslip ‚and that we find again in the first section’s closure. Previously in the chapter‚ we learned that Bud sleeps on a cot surrounded by other men.The place appears to be a homeless shelter
Premium New York City Death City
Activity-Based Costing in the Service Sector: The East Penn Bank ABSTRACT: This case illustrates why a major segment of the service sector banks - needs accurate cost information to make strategic decisions‚ and how more refined accounting systems help fulfill this need. East Penn Bank is a hypothetical bank that has suffered falling profits despite a shift in customer base toward retail customers‚ which the current information system reports are more profitable than business customers. Following
Premium Costs Cheque Expense
of "The Manhattan Project". On Monday July 16th‚ 1945‚ a countdown for the detonation of the first atomic bomb took place near Los Alamos‚ New Mexico. This atomic bomb testing would forever change the meaning of war. As the atomic bomb was detonated it sent shock-waves all over the world. There was endless research done on the bomb in the United States. The research was called "The Manhattan Engineer District Project" but it was more commonly known as "The Manhattan Project."1 The
Premium
Ethical Reflection on the Manhattan Project The Manhattan Project is the code name for the US government’s secret project that was established before World War II and culminated in the development of the nuclear bomb. From 1942 to 1946‚ the project was under the direction of Major General Leslie Groves of the US Army Corps of Engineers. It employs more than 130‚000 people and cost nearly US$2 billion (roughly equivalent to $25.8 billion as of
Premium World War II Nuclear weapon Atomic bombings of Hiroshima and Nagasaki
JP Morgan Chase & Co. JP Morgan Chase & Co. was formed in 2000 by the merger of JP Morgan & Co and Chase Manhattan Corporation (JP Morgan Chase‚ 2007). This merger created a new playing field for the corporation. JP Morgan Chase & Co. now has over $2 trillion dollars in assets and is a leader in the banking and investment industry. JP Morgan Chase has since merged with other financial institutions and simply monopolized the industry. They are recognized as one of the big four banks alongside
Premium JPMorgan Chase Strategic management Bank
Alpen Bank Executive Summary [Type the author name] Gregory Carle‚ the Romanian country manager for Alpen Bank‚ must decide whether or not the bank should launch a credit card program in Romania. Before deciding to go through with the credit card launch Carle must be certain that the Romanian credit card market is large enough to add € 5 million in annual profit to Alpen Bank’s Consumer Banking segment. Carle has two real options here‚ he can either choose to launch the credit card program
Premium Marketing Bank Working class
and objectives it requires a good and strong leader to lead the company into the future‚ consequently an effective leader plays a significant role towards the future direction of any organisation (Lewis‚ 2013). The CIBC FirstCaribbean International Bank (CIBCFCIB) organisation strategies were discussed in AC 2.1‚ this paper will develop a leadership strategy that underpins the direction of the organisation. CIBCFCIB strategies aim to address the market trends. The primary business
Premium Management
Problem statement The main problem in this case is that whether bank of America add the complicate app and add more new features or not. If they add the new complexity application‚ it could cost lot of money‚ and it could also give their users some negative effect. Like the case described “it is unclear if users were ready to sign up for mortgages or credit cards on their mobile phones.” BofA concerns about how the mobile banking affect their customers. Because behavioral factor is very important
Premium Credit card Mobile phone Bank