ctLIST OF CONTENTS Chapter No | Title | Page Number | | Executive Summary | | 1 | Organizational Study | | 2 | Research methodology | | 3 | Review of Literature | | 4 | Data Analysis and Interpretation | | 5 | Findings and Suggestions | | 6 | Conclusion | | | Bibliography | | | Annexure | | LIST OF TABLES Table No: | TITLE | Page no: | 4.1 | Table showing gender of customers | | 4.2 | Table showing income level of customers | | 4.3 | Table showing
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Q1. Different companies have different strategies when implementing sales programs. A strategy used by McDonnell-Cummins is by providing compensation. As a B2B company‚ Linda is required to do direct marketing in order to introduce their products to large consumer goods companies. Therefore‚ as a motivation‚ offering an incentive in the form of compensation for staff such as providing a new car and expense account is to enforce desirable sales performance. At McDonnell-Cummins Company‚ they
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DABBAWALAS OF MUMBAI DABBAWALAS OF MUMBAI WHITE PAPER PREPARED BY MBA STUDENTS UNIVERSITY OF NORTH CAROLINA’S KENAN-FLAGLER BUSINESS SCHOOL AT THE Authors Nishesh Patel (EMBA 2006) Naveen Vedula (EMBA 2006) Abstract Despite the current emphasis on high technology for solving complex business logistics issues‚ a group of largely illiterate Indian entrepreneurs known as dabbawalas has been coordinating the delivery of home-cooked lunches to thousands of Indian office workers for
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Should Condoms be Distributed in Schools? One of the most frequently debated topics is‚ Should Condoms be Distributed in Schools? The majority of people say yes and no. However‚ a seemly conclusion has to be attained. Some say no because of the perception of support teenagers to have sex‚ but I oppose that opinion and signify they should be distributed in give instructions because unprotected sex risks young lives. The target at which teenagers be getting A.I.D.S is increasing and for most
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Introduction IKEA is a privately-held‚ international home products retailer that sells flat pack furniture‚ accessories‚ and bathroom and kitchen items in their retail stores around the world. The company‚ which pioneered flat-pack design furniture at affordable prices‚ is now the world’s largest furniture manufacturer. IKEA was founded in 1943 by Ingvar Kamprad in Sweden and it is owned by a Dutch-registered foundation controlled by the Kamprad family. IKEA is an acronym comprising the initials
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The majority of Australia’s population is distributed along the coastline. The current population of around 20 million is concentrated mainly in the large coastal cities of Sydney‚ Melbourne‚ Brisbane‚ Perth and Adelaide. Brisbane and Sydney are located on the south-eastern coast consecutively. From the bottom right to the bottom left of the continent‚ located on the south-eastern to south-western coasts are Melbourne‚ Adelaide and Perth‚ respectively. These concentrated cities then branch
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Topic Proposals Social Problems: Spring 2014 Due Date: See course schedule Fill out the following form (see page 2) completely and turn in on or before the due date. Be as clear as possible: the primary purpose of this exercise is to make sure that you have a workable topic; I will not approve topics that I think are too broad‚ too narrow‚ are not sociological in focus‚ don’t address the assignment‚ etc. In other words‚ I’m trying to help you succeed on this project. In order to help
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I. Read The Wall Street Journal and The Economist daily. II. Become intimate with Microsoft Excel. III. Know the fundamentals of Accounting. IV. Refresh working knowledge of Statistics. Harvard Business School Dean Announces 5 New Priorities What does this mean for you? During the interview‚ you will be asked to articulate why a particular school’s curriculum is a good fit for you and your professional goals. Make sure you understand the distinctions between different programs — which
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Functions and types of channels of distribution * Functions; reconcile the needs of producers and consumers‚ improving efficiency‚ improving accessibility and providing specialist services * Consumer Channels; producer direct to consumer‚ producer to retailer to consumer‚ producer to wholesaler to retailer to consumer‚ producer to agent to distributor to wholesaler to retailer to consumer * Industrial Channels; producer to industrial customers‚ producer to agent to industrial customer
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Direct marketing as a channel of distribution Direct marketing is the direct selling of products to the consumer. Examples: telesales‚ e-commerce‚ vending machines and direct mail Advantages * Because there is no intermediaries‚ the businesses does not have to share so much of its profit * Firms can have direct control over their marketing * Developments in e-commerce‚ which means that this channel of distribution is growing in popularity among customers * Direct marketing can
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