Table of Contents 1. Executive Summary Chateau Margaux is one of the highest quality wine producers on the planet with a retail price of above a 100$. In total there are three harvests: The 1st one‚ which is the most qualitative wine‚ the 2nd one‚ which usually also goes through as a top notch Margaux and the 3rd harvest‚ which does not get sold as a Margaux because the quality usually has detoriated. In this case this is not the situation as the quality of the 3rd batch can be compared
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evaluation (e.g.‚ Stakeholder‚ VRINE‚ SWOT‚ PESTLE‚ and other analyses). 3. Actionable Recommendations: Build a set of actionable strategies‚ which must be well reasoned‚ argued and supported with significant evidence. The Company Background: Château de Margaux‚ located in the Bordeaux region of France‚ has been profitable since the 1980’s. Their brands‚ current price point for a bottle of Premier Grand Vin is $999 US‚ and averaging 150‚000 bottles sold each year. The remaining grapes are used to
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gain more exposure‚ the granddaughter of the Margaux family wanted to begin mass marketing a new wine brand. The idea would be to use different grapes in order to be more accessible to the younger generation. The target price range would be €20-€25 per bottle (Dessain‚ 2011). There are a large number of young wine drinkers who cannot afford the high prices of the current Gran Vin brand and are therefore not being attracted to the Château de Margaux vineyards. If these consumers were introduced
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prestigious Château de Vallois must decide whether to launch an affordable wine. by Daniela Beyersdorfer and Vincent Dessain The Experts Corinne Mentzelopoulos is the owner and CEO of Château Margaux‚ a firstgrowth wine estate in the Bordeaux region of France. Preserve The Luxury Or Extend The Brand? G ILLUSTRATION: LARA TOMLIN Philippe Sereys de Rothschild is the Vice Chairman of Baron Philippe de Rothschild‚ a family firm that manages the firstgrowth Château Mouton Rothschild
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Association. (1994). All About Swiss Wine. Geneva: OFD Communications. artisan-vigneron.ch. (n.d.) Retrieved February 26‚ 2013‚ from http://www.artisan-vigneron.ch/vins.html Château Brane-Cantenac Appellation Château Brane-Cantenac Country France Region Bordeaux Sub Region Margaux Village Margaux Estate Vineyard/ Grand cru Brane Cantenac Grape(s) Variety(ies) Cabernet Sauvignon 65%‚ Merlot 30%‚ Cabernet Franc 5% Climate conditions Bordeaux has a warm summer
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Wines of France French wine is produced in throughout France French wine is produced in throughout France‚ in quantities between 50 and 60 million hectolitres per year‚ or 7–8 billion bottles. France is the world’s largest wine producer. French wine traces its history to the 6th century BC‚ with many of France’s regions dating their wine-making history to Roman times. The wines produced range from expensive high-end wines sold internationally to more modest wines usually only seen within France
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Maps Review France Major AOC Wine Producing Regions Champagne‚ Alsace‚ Burgundy‚ Rhone Valley‚ Provence‚ Languedoc‚ Bordeaux‚ Loire Valley Chris and Bored Raj Played Little Balls Loudly Major Topographical Features: Massif Central ( Central highlands of the country)‚ Alsp in SE‚ Loire‚ Garonne‚ Dordogne ‚ Rhone and Rhine Rivers and Vosges Mountains – NE France – Shields vineyards of Alsace ‚ Champagne and Chablis Mediterranean climate : Rousillion‚ Languedoc‚ Provence and Rhone
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ALTERNATIVE INVESTMENTS Research paper Zagreb‚ svibanj 2013. Table of Contents 1. INTRODUCTION 3 2. ART INVESTMENT 3 3. OLD - TIMERS 6 4. BASEBALL MEMORABILIA 8 5. WINE 11 6. CONCLUSION 13 INTRODUCTION | Alternative investments have become popular because many people and investors have been looking into safer ways to invest their money. But there is a question: What is actually an alternative investment
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Consumer attitude toward brand extensions: An integrative model and research propositions. International Journal of Research in Marketing‚ 20(1)‚ 97—115. Deighton‚ J.‚ Pitt‚ L. F.‚ Dessain‚ V.‚ Beyersdorfer‚ D.‚ & Sjoman‚ ¨ A. (2006). Marketing Chateau Margaux (Case #507033). Boston: Harvard Business School Publishing. Francke‚ L. B.‚ Whitman‚ L.‚ & Gilbert‚ S. (1976‚ March 22). Princess of fashion. Newsweek‚ 52. Helyar‚ J. (2002). Will Harley-Davidson hit the wall? Fortune‚ 146(3)‚ 120—124. Jacobson
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Luxury & Design Based Strategies Lecture 1: Introduction‚ Luxury and Design-based industries‚ products and services‚ approaches and specificities Luxury attributes Comes from inspiration Has a strong human component Creates emotions Has a tradition‚ history‚ heritage Quality more than quantity Rare‚ unique‚ exclusive Sophisticated Based on rarity of the offer/ scarcity Multisensory Strong esthetic/ beauty component Finesse of craftsmanship‚ precious materials and ingredients Luxury
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