Concepcion BSBA MM 3-1 Professor Rosalinda G. Mayor Product Management Table of Contents Pantene Marketing Plan I. Executive Summary II. Situational Analysis A. Industry Analysis B. Competitor Analysis C. Standard Marketing Mix * Product * Price * Promotion * Distribution D. Current Target Markets Demographics * Geographic and Company Structure * Demographic and Psychographic E. Product Positioning F. Macroeconomic Considerations
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Value Line Publishing‚ October 2002 In Case Number 12‚ "Value Line Publishing‚ October 2002‚" Carrie Galeotafiore presents a five-year financial forecast that shows Home Depot in an positive light. It also prepares to do the same with an analysis of Lowe’s. She supports the changes proposed by the new Home Depot CEO and that would play a role in improving Home Depot’s financial health in the home center and building industry. Galeotafiore supports her by mentioning a number of sources that
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rights reserved 0160-7383/94 $6.00 + .00 0160-7383(93)E0032-9 THE TOURISM PRODUCT Stephen L. J. Smith University of Waterloo‚ Canada Abstract: An industry is characterized by a generic product and production process. For tourism to be considered an industry‚ it is necessary to show that such a genetic product and process exist. This paper argues that they do exist‚ and presents a model that describes the product as consisting of five elements: the physical plant‚ service‚ hospitality‚ freedom
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For Pleasure Only Salon • Spa • Bar New Product/Service Development Plan Presented by: Christopher Amos Table of Contents Page 1. Executive Summary 2 2. Complete Product/Service Description 3 3. Benefits that customers will both recognize and realize 3 4. Competitive Analysis 4 5. Market-research steps necessary to test the concept 6 6. Safety or Health concerns with the use of your innovations 10 7. Development Strategy 10 8. Launch
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Headline: A Mother Gets a Bad Feeling About a Couple in the Checkout Line. Suddenly‚ She Hears Someone Say‚ “Bye‚ Mommy.” Summary: While standing at the checkout line at a grocery store‚ a single mother is approached by a couple who seem unusually interested in her 2-year-old daughter. At first‚ she thinks they are just being friendly. Before long‚ she realizes that something sinister is going on. Introduction: Sammy is a single mother of a 2-year-old girl. One day‚ she went grocery shopping
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COMPANY PROFILE Ernst & Young Global Limited REFERENCE CODE: 44B1F5A6-9A35-44E4-86CC-720029E9F2AD PUBLICATION DATE: 21 Aug 2013 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Ernst & Young Global Limited TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts.............................................
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Product distribution (or place) is one of the four elements of the marketing mix. An organization or set of organizations (go-betweens) involved in the process of making a product or service available for use or consumption by a consumer or business user. The other three parts of the marketing mix are product‚ pricing‚ and promotion. The distribution channel Distribution is also a very important component of Logistics & Supply chain management. Distribution in supply chain management refers to
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REVIEW 1. Service marketing 2. Product 3. Price 4. Place (distribution) 5. Promotion 1 = mixture of general knowledge 2 = all about product 3 = also a mixture but there is a requirement to give examples 4 = services 5 = all about communication. (see and know: communication model and discuss how the model works.) Distribution intensity: INTENSIVE: Coca-Cola‚ milk‚ bread. Distribution through every reasonable outlet in a market. Where the product is available in every possible outlet
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Cunard Line‚ Ltd. Entered in the cruise and steamship business in 1840 and currently offers cruising on seven ships with 5 in the luxury category and 2 in the premium category. Each cruise has its own distinctive image and positioning. As far as its customers are concerned 95% of the customers are from America and Europe. The total cruise industry consisted of approx. 4 million boardings per year. Of this luxury segment comprised 8% that is 320 thousand. Cunard estimates that it has a 50 % market
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The documentary‚ “The Line”‚ shows how social structures and social institutions impact different individual’s lives and situations. John is a single dad who is 48 years old and tries to provide for his one daughter and two sons as they live in poverty. He used to be the senior vice president of a bank‚ making at least six figures‚ being able to provide more than enough for his family. However‚ his life took a toll when he decided to go on his own and acquire banks. Family and Kinship is a social
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