Name of Product: Chateau Margaux Type of Market/Industry: Wine producer Market Definition: The market for Chateau Margaux is the people who enjoy high quality wines and luxury buyers Key Trends: Decreasing UK markets (connoisseur) who are loyal‚ increasing luxury buyers from Japan‚ China and Russia. Moreover‚ some critics preferred heavier and darker wines which influence consumer’s change in preferences. Core Problem: Should Chateau Margaux take control over the distribution and marketing
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barrier for new actors. Substitut low quality History of product. Fame product. Château Margaux premiers crus. Unique know-how. New clients growth of price Precise target rich people. Special distribution. Need to know Château Margaux for appreciate wine. New actors USA‚ Australia… Price very high. Opportunities Threats Consumer prefers French wine. Château Margaux 15‚5% of market share. Reglementationdistribution and commercialization. Wine consumption
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Advanced business cases in strategic management – Group 10 - Chateau Margaux : Launching the Third Wine 1. Identification of the problem How should Chateau Margaux best market and launch their new offering – their third wine? Previously considered a left-over‚ the quality of the third wine in 2009 was so good and unexpected that the management team of the vineyard decided to sell as a Chateau Margaux wine. This raises the following subquestions: a. To which target consumer and market should
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in France with centuries of traditions‚ which is key to its reputation. Price can be seen as a product cue to purchasers of wine. Indeed‚ it can be used by consumers as an indicator for quality and therefore brand. The scarcity of top Bordeaux château on the market keeps the demand and prices high while wine is still in the barrel. The market sees Bordeaux as a luxury product. Consumers frequently make decisions based on the information from both the retail environment and their own product knowledge
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Château Margaux Case 1- Château Margaux’s distribution system Château Margaux is one of the well-known wines from the Bordeaux region in France. It is famous by the fact that this wine has got a luxury and high quality notoriety‚ and also stand out from the competitors thanks to the quality of is first growth produce with carefully selected grapes. With only two mains wines (first wine: Chateau Margaux; Second wine: Pavillon Rouge; See in Exhibit 2) Chateau Margaux is a famous wine all over
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Should Chateau go for the affordable luxury brand and why? As the owner of the Chateau brand and considering that there could either be a yes or no response‚ my choice would be to not create a new “affordable luxury” brand directed to the young. The following key reasons why Chateau should not go for segment:- 1. Brand Dilution:- The existing brand represents exclusivity and appeals niche target customer segment. Moreover the wine brand is perceived good and maintains a high quality in customer’s
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Positioning Financial Performance External Analysis Porter’s Five Forces Analysis Internal Analysis Resources Capabilities Strategic Analysis Business-Level Strategy Corporate-Level Strategy Objectives & Alternative Courses of Action #1: Alter Manufacturing Process #2: Strategic Alliance #3: Global Expansion #4: Acquisition Recommendation Works Cited Appendix Interview Organizational Introduction Company Overview Le Chateau is a leading Canadian specialty retailer that
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The royal Château de Chambord at Chambord‚ Loir-et-Cher‚ France‚ is one of the most recognizable châteaux in the world because of its very distinctive French Renaissance architecture which blends traditional French medieval forms with classical Renaissance structures. It is located between the untamed royal river and the wild woodlands‚ which is home to many boar and deer. Building of the château was begun by Francis I in 1519‚ and was completed in 1547. The design itself can be attributed
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Louis XIV Louis XIV‚ a marvelous leader during his reign (1643-1715)‚ was a prime example of an absolutist ruler. He used his position to expand the power of his government with projects like the expansion of the Chateau de Versailles‚ completed in 1688. Despite the unimaginable cost of the monumental construction of Versailles that exhausted much of France ’s finances‚ its creation was beneficial for the French government‚ foreign influence‚ and the historical impact on France and the world.
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Jennifer Xing 1. The disadvantages of Chateau de Vallois going into the cheap wine market 1) Launching a new product‚ and entering a new market will require large investment upfront‚ for doing research‚ hiring new staff‚ acquiring new land. 2) It is a risky investment since the new product market is very unfamiliar to the company. The market‚ competitors‚ consumer preference‚ even the climate is unfamiliar for the company. 3) The launch of cheap wine may hurt the brand image of
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