ICE-FILI CASE 1 - How attractive is the Russian ice cream industry in 2002? The main data about the attractiveness of this market are: - The consumption is about 6 times lower than in France‚ Canada‚ US because of a different mode of consumption. Indeed‚ Russians consider Ice Cream as an “on the go” snack and not as a dessert they can have at home. - producing in Russia implies a certain adaptability of recipes since traditional Russian ice creams contain less fat and are made with natural
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to merge. North Americans and their colleagues from Britain and Australia have applied the standard tools of supply and demand analysis to model the behaviour of the various participants to the world of sport. They have focused most of their attention to professional sport‚ more specifically men’s team sports‚ using advanced statistical methods such as regression analysis. On the other hand Continental European sports economics is more of the Institutionalist sort‚ relying more on descriptive statistics
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1.Problem / Issue Identification: The Russian ice-cream market is not structurally attractivePorters 5 ForcesBargaining Power of Suppliers:-Not an issue-Commodities but big seasonal variations-Limited local sources of high quality butter-High availability of imported raw materials-Specialist equipment must be imported (but may be easy to copy?)Bargaining Power of Buyers:-consumers have low disposable income-distributors have power - they have many suppliers-Growth in supermarket sectors - may wield
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Ice-Fili Situation Analysis Ice-Fili is a Russian ice cream producer who can survive during the hard time in Russia while some competitors left the market. Since Russian ice cream market became more competitive‚ Ice-Fili tried to maintain its market share leadership among domestic‚ regional‚ international producers. Value chain analysis and SWOT were conducted below. Value chain analysis was conducted to show the capabilities of the firm in various activities. ----------------------- Firm
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UT Chattanooga Marching Mocs This is a copy of the University of Tennessee at Chattanooga Marching Mocs Alma Mater and fight song Alma Mater Lookout Mountainr o’er us guarding‚ Ceaseless watch doth keep. In the valley stands our college‚ where the shadows creep. Refrain: Chattanooga‚ Chattanooga! Loud the anthem swells. Sing‚ O Sing of alma mater. All her praised tell. As in days of blood and battle On that mountain’s height‚ Soldiers fought‚ so she shall ever Stand for truth
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Regain Youthful and Vibrant Skin Using LeEscens Cream Everyone in this world wants to look young and beautiful. One can never escape getting old‚ as it is not under one’s control. But what one can do is delay or prolong getting old and it is definitely in one’s own hand. Of all the body parts‚ face is the one which immediately showcases one’s health. Often beauty is linked to one’s social status nowadays. A beautiful face never fails to make heads turn. No doubt‚ everyone is trying many things and
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Introduction The Ice-Fili Public Limited Company rightly deserves to be considered one of the oldest ice-cream producers in Russia. The Ice-Fili is one of Russia’s most famous and admired companies‚ both because of its entrepreneurial success and socially progressive vision. In its present form‚ it was incorporated on the basis of Frozen Products Plant No. 8‚ which was set up 65 years ago with support from Anastas Mikoyan‚ a popular and influential political figure. The company manufactures products
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business in different ways and are not always the same for every business. In this case‚ we focus on the ice cream stand "Ice-Campusades" on campus; so the main factors will be: weather‚ time‚ advertising‚ substitutes‚ and income. Supply would have been a major component to this equation; however‚ since we have establish that we "order the same number (and the same variety) of ice creams each day from the ice cream suppliers"‚ supply is not being manipulated; turning
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Russian Ice Cream Market Although the Russian ice cream market may initially look attractive due to its consistent growth in ice cream production/demand in recent years‚ after evaluating the market through the five forces framework‚ it becomes clear that the market far from attractive. Since the open market economy was first introduced to Russia in 1991‚ ice cream producer competition has more than tripled in sized to 300 firms by 2002. Significant funding would be required for ice cream manufacturing/distribution
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To Ice-Fili CEO: The Vision of Ice-Fili Ice-Fili pursues a strategy of product separation‚ focusing both on high quality‚ new flavors and product lines‚ and more importantly‚ and original branding methodology that combines long-established business goals with a progressive public agenda to form a definite unique attractive product offering. Ice-Fili sells a product that is not only a leader in its market share‚ but truly a product made of value to bring success. Our overall corporate focus
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