The University of Newcastle CRICOS provider number 00109J Faculty of Science and IT School of Design‚ Communication and IT Course Outline INFT2009 – Systems and Software Development – 10 units Semester 2 - 2013 – Ourimbah Course Coordinator Teaching Staff Student Hub School Office Deb Spindler email: Deborah.spindler@newcsatle.edu.au Business Staff Offices BO1.36 Phone 43484444 Please refer to Blackboard for consultation times Deb Spindler (Lecturer) Margaret Vallance
Premium Systems Development Life Cycle Final examination School terminology
Brand extension & brand stretching The two options for doing this are usually called “brand extension” and “brand stretching”. Brand extension Brand extension is a strategy in which a firm launches a new or modified product with a well-developed image by using the established brand name in a same broad market. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin
Premium Brand Brand management Branding
Tell me about your Lunar New Year In Chinese and many other Asian countries‚ people celebrate the Lunar New Year. With me‚ the Lunar new year is the most important holiday of the year when all of the family’s member gather together after a hard-working year. It’s 11.59 PM on December 30th in the Lunar Calendar. In just a minute‚ New Year’s Day began with a bang. Fireworks are displayed‚ all of my family drank champagne‚ kissed and hugged together. We all yelled “Happy New Year “-a word to say
Premium Family New Year Personal life
Country Presentation and Outline with APA Annotated Bibliography Assignments Purpose: To demonstrate your ability to (1) apply the three-step process to preparing and presenting a presentation‚ (2) conduct research in support of your recommendation‚ (3) organize your thoughts in a logical and appropriately formatted outline‚ (4) create an annotated reference list of at least five sources formatted according to the APA style manual (can be pulled from your CRR)‚ (5) create slides that illustrate
Premium Bibliography APA style Citation
Brand Extensions are an important brand growth strategy The popularity of ‘Brand extensions’ rose since 1990s‚ with the increase in competition and the high costs of developing new brands (Chernatony & McDonald‚ 2002). This concept has been derived by marketers to optimize sales and profits by launching new or modified products under the parent brand name. In definition ‘Brand extension’ is using the leverage of a well-known brand name in one category to launch a new product in a different category
Premium Brand Marketing Brand equity
BRAND CANNIBALIZATION: EAT OR BE EATEN With increasing commoditization of brands‚ differentiation is hard to come in every industry. Consumers are now flooded with options‚ single company having several brands in same product category. Positioning‚ targeting‚ segmenting can serve as strategies no more. Rather it is the basic hygiene which any company needs to follow if it needs to sustain in the race for market share. So‚ what should a marketer adopt as a strategy? There are unconventional
Premium Marketing Brand
MARKETING ENGINEERING FOR EXCEL • CASE • VERSION 1.0.0 Case Pacific Brands: Segmenting Australian Brassiere Consumers By Arvind Rangaswamy 1. Before beginning any case‚ students should familiarize themselves with the model being used. Marketing Engineering for Excel comes with tutorials that demonstrate the capability of each model. The tutorial can be found under each model within the ME►XL menu after starting Excel. These tutorials are designed to work with our OfficeStar examples
Premium Brassiere Retailing Pacific Brands
REPORT ON “BRAND EXTENSION” IN PARTIAL FULLFILLMENT FOR “SEMINAR ON CONTEMPORARY MANAGEMENT ISSUES” (PAPER NO. 207) IN M.B.A. PROGRAMME OF contents 1. Introduction Of Brand Extension 1.1 What is the Means of brand Extension? 1.2 Types of Brand Extension 1.3 Benefit of Brand Extension 1.4 Risk of Brand Extension 1.5 Characteristics of successful Brand Extension
Premium Branding Brand Brand equity
Daystar University Topic: Brand Building Name: Joyce Njoki Admission Number: 10-1718 Submitted to: Mrs. Julie Muraya School of Communication Valley road Campus THESIS Topic Brand building Thesis statement Brand building is a public relation function that involves understanding the type of brand the company requires and the types of brand assets involved in brand building that lead to development of a strong brand. BRAND BUILDING Introduction Branding is the use of words‚ designs and symbols to
Premium Brand Branding Brand management
EXPLAIN THE DECISION MAKING PROCESS WITH EXAMPLE OF YOUR OWN. Introduction:- Decision making is an integral part of the most of the top manager’s duties. Not even a single day passes without taking decisions particularly in modern organisations. Hence‚ management and decision making are considered as inseparable. In fact‚ whatever a manager does‚ he can do it only by taking some decision. All matters related to planning‚ organization‚ staffing‚ directing and
Premium Decision making Decision theory Decision making software