John D. R. Leonard took PepsiCo seriously when one of its Pepsistuff commercials made an offer of a Harrier jet—the famous high-tech "jump jet" used by the U.S. Marines. In a TV commercial that aired in 1995‚ Pepsi jokingly included the Harrier as one of the prizes that could be received with a mere 7 million Pepsi points. While that sounds like a lot of points to get from drinking Pepsi products (roughly 190 Pepsis a day for 100 years)‚ the company also allowed customers to purchase points for 10
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The Case of Jet Airways Jet Airways: Background Jet Airways (India) Private Limited was a reputed private airline in India having an average fleet age of 4.45 years. Jet Airways covers 63 destinations spanning the length and breadth of India and beyond‚ including New York (both JFK and Newark)‚ Toronto‚ Brussels‚ London (Heathrow)‚ Singapore‚ Hong Kong‚ Kuala Lumpur‚ Colombo‚ Bangkok‚ Katmandu‚ Dhaka‚ Kuwait‚ Bahrain‚ Muscat‚ Doha‚ Riyadh‚ Jeddah‚ Abu Dhabi and Dubai. The Airline carried
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Checkpoint Week5 MGMT What is Change Control Management‚ and what function does it perform? A major element of the risk control process is change management. Every detail of a project plan will not materialize as expected. The way the change control management works is when change happens whether it be scope‚ implantation of contingency plans‚ Improvement. The way the project team and management cope with the change in order to make sure the project is finished on time. What is a risk profile
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merchandise. The Plaintiff who is a resident of Settle Washington was a part of the test market and he saw the commercial that he contends constitutes an offer of a Harrier Jet for seven million points. 2. What is the core legal issue the court needed resolve? How did it resolve the issue? The court ruled that the Harrier Jet commercial was just an advertisement meant as an offer to negotiate and not as a contract. The core legal issue is whether an advertisement can be considered a serious offer
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Experiments and Statistics The Short Laboratory Report Momentum principle and jet impacts Introduction Water turbines are widely used throughout the world to generate power‚ they were developed in the 19th century and were widely used for industrial power prior to electrical grids. This is applying the principle of conservation of linear momentum theorem. When a jet of fluid strike a flat or curved surface it will produce a force. The fluid will not rebound
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launched‚ the Pioneer (Courtney‚ 1) .This spacecraft just touched the beginning of space‚ or the edge of the stratosphere (Courtney‚ 1).This spacecraft is one of the reasons the Jet Propulsion Laboratory created the Voyager. In the mid 1960s‚ we figured out that all of the outer planets will align (Bell‚ Interview). The Jet Propulsion Lab (this is the lab that creates all of the rockets) knew that the planets aligning was good because it only happens about 175 years in 1980 for the year (Bell‚ Interview)
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WestJet Case Study Current Market Situation Strengths The greatest strength of WestJet is their brand image. Through their superior customer service‚ WestJet has become one of the most trusted brands as well as Canada’s preferred airline. (Anonymous‚ 2011)‚ (marketing weekly news‚ 2012) One of the most important strengths of WestJet is their ability to provide low fares to consumers because of their low cost structure. (Yannopoulos‚ 2011) A key strength for WestJet has been the ability
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and Processing 41 (2002) 551– 561 www.elsevier.com/locate/cep Evaluation of steam jet ejectors Hisham El-Dessouky *‚ Hisham Ettouney‚ Imad Alatiqi‚ Ghada Al-Nuwaibit Department of Chemical Engineering‚ College of Engineering and Petroleum‚ Kuwait Uni6ersity‚ P.O. Box 5969‚ Safat 13060‚ Kuwait Received 4 April 2001; received in revised form 26 September 2001; accepted 27 September 2001 Abstract Steam jet ejectors are an essential part in refrigeration and air conditioning‚ desalination‚ petroleum
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1. How did the concept of LCC emerge in India? Which factors encouraged the growth of LCCs? Ans 1.: The history of aviation industry dates back to 1930 when the Tata group launched the Tata airlines. Though at that time the entry of private firms were restricted but after the liberalization the entry of private owned airlines operators and LCC emerged in the Indian market. By 1994 the government approved the entry of private players in the market. LCC emerged as the main concentration
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Romney’s. Over the course of the three debates Mitt Romney uses various rhetorical devices‚ some helping and some hurting his campaign. Most of the rhetorical devices used during the Domestic Policy debate are re-used in the Town Hall and Foreign Policy debate. In the first presidential debate pertaining to Domestic Policy‚ Mitt Romney uses rhetorical devices such as diction‚ sarcasm‚ pathos‚ logos‚ ethos‚ euphemism‚ perspective‚ and analogy. In the second debate which was Town Hall‚ he uses rhetorical
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