The GE matrix is an alternative technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio‚ and which market opportunities are worthy of continued investment. Also known as the ’Directional Policy Matrix‚ ’ the GE multi-factor model was first developed by General Electric in the 1970s. Conceptually‚ the GE Matrix is similar to the Boston Box as it is plotted on a two-dimensional grid. In most versions of the matrix: * the
Premium Strategic management Marketing
Introduction The Ansoff matrix presents the product and market choices available to an organization. Here in markets may be defined as customers‚ and products as items sold to customers (Lynch‚ 2003). The Ansoff matrix is also referred to as the market/product matrix in some texts. Some texts refer to the market options matrix‚ which involves examining the options available to the organization from a broader perspective. The market options matrix is different from Ansoff matrix in the sense that it
Premium Marketing Strategic management
Boston Consultancy Group (BCG Matrix) This product portfolio matrix classifies product lines into four categories. The BCG models suggests that organisations should have a healthy balance of products within their range. The Boston Consultancy Group classified these products as following: Dogs These are products which have low market shares and low market growth rates. The options for many companies is to phase these products out‚ however some organisation do go for the strategy of
Premium Strategic management Marketing
in The Matrix Postmodern writing evolved around WWII in response to Modernism that dominated the 19th c. The two writing styles share many characteristics‚ but the defeated modernist wallows in his realizations whereas the postmodernist offers a light or hope in conclusion. There is still a sense of foreboding for the postmodernist concerning science and technology. However‚ they are able to forge past their distrust‚ accept it as a logical progression‚ and begin to embrace some elements of advancement
Premium Modernism Time Marketing
What is BCG matrix? The BCG matrix is a chart that had been created by Bruce Henderson for the Boston Consulting Group in 1968 to help corporations with analyzing their business units or product lines. This helps the company allocate resources and is used as an analytical tool in brand marketing‚ product management‚ strategic management‚ and portfolio analysis. Analysis of market performance by firms using its principles has called its usefulness into question‚ and it has been removed from some major
Premium Strategic management SWOT analysis Marketing
consumers and the organisation (‚ 2006). This paper discusses the contributions of the Ansoff Matrix in strategic marketing management. There are different types of strategies used by business in identifying their market. There is the SWOT Analysis‚ in which it identifies the strengths‚ Weaknesses‚ Opportunities and Threats of the target market. Another is the BCG Product Portfolio Matrix which is used by businesses with multiple portfolios or product lines in examining the products
Premium Marketing
Briana Purifoy Effectiveness of Sobriety Checkpoints Special Problems in Criminal Justice Dr. Stone December 1‚ 2010 Abstract A good theoretical basis exists for believing that properly conducted sobriety checkpoints and campaigns‚ may reduce drunk driving‚ and data from multiple checkpoint programs support this belief. The courts have upheld the constitutionality of checkpoints‚ opposing those who believe them to violate the fourth amendment. Each year‚ more deaths result for alcohol-related
Premium Criminal law Police Drunk driving
Elements of a High Performance Organization AJS/512 March 24‚ 2013 Instructor: Michele Bradford Developing and maintaining a high performances organization in today society can be challenge‚ organizations must have responsiveness‚ speed‚ and quality that is beyond the reach of individual performance. When the organization has a high performances teams generate commitment and provide the elements that inspire employees to give their very best. need to ensure that they are using an organizational
Premium Information technology Management Organization
these religions began with Abraham‚ and spread out with his sons. 4. How are the stories of Moses‚ Jesus‚ and Muhammad alike and different? 5. After reading these excerpts‚ how do you think these religions compare? I think that they all compare in the sense that each of the gods had sacrificed something for the people and they are each saying there should be no other god than them. 6. What are the primary differences and similarities among the three religions? Why? All of the religions believe
Premium Islam Christianity Judaism
Matrix Algebra http://elearning.usm.my Md Harashid bin Haron‚ Ph.D. Accounting Section‚ School of Management‚ Universiti Sains Malaysia (USM)‚ 11800 Pulau Pinang‚ Malaysia Email: harashid@usm.my ; mdharashid@gmail.com Matrices? A rectangular array of numbers consisting m horizontal rows and n vertical columns. 5 3 4 2 2 1 6 4 2 A= 5 3 4 2 2 1 6 4 2 A has a size of 3 x 3; 3 x 3 matrix; 3 rows and 3 columns (row is specified
Premium Diagonal matrix Matrices Linear algebra