The Cheesecake Factory Background of the Company: The Cheesecake Factory was founded by Oscar and Evelyn Overton. Evelyn first decided to open a business after making a cheesecake for her husband’s employer in 1949. Evelyn opened a small cheesecake shop in Detroit‚ Michigan‚ in the late 1950s‚ but later gave it up in order to raise her two children. She continued to supply cakes to several local restaurants through a kitchen in her basement. In 1972‚ Oscar and Evelyn Overton moved to the Woodland
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As the CEO of the Cheesecake Factory Incorporated based in Philadelphia‚ I would like to touch base on our code of conduct which outlines many different key areas for employees and employers. However‚ I wanted to stress some particularly significant points to discuss and review‚ with all members of Cheesecake Factory Incorporated. First off‚ I would like to touch on part B of section 2 under YOUR RESPONSIBILITIES - ‘Compliance with Laws’‚ particularly‚ our laws relating to sexual harassment‚ drug
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COMPETITIVE ADVANTAGE 1 THE CHEESECAKE FACTORY COMPETITIVE ADVANTAGES: STRENGTHS AND WEAKNESSES Dorene Utley Introduction to Business: BUS 100 Professor Cynthia McPherson July 31‚ 2013 COMPETITIVE ADVANTAGE 2 The Cheesecake Factory boasts profits and productivity in a SWOT analysis with their strengths and weaknesses. To remain successful in a business‚ the company has to be aware of the strengths and weaknesses. This business started out back in the mid-twentieth century with
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SIMPLY CHEESECAKES Malcolm Liverpool Feasibility Plan 4607 Kavon Ave. Baltimore MD‚ 21206 (443)802-8810 Fax (410)759-1963 simplycheesecakes@yahoo.com April 2013 Table of Contents 1.) Executive Summary ------------------------------------------------------1 Description of Company---------------------------------------------------1 Our Mission------------------------------------------------------------------1 2.) Product
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to this guy named Tim and their relationship seemed perfect on the outside. Everyone was so jealous of the life they had started together but if only people knew that it was falling apart and quickly. One day Anna Mae went into her job at the Cheesecake Factory and realized that they were hiring a whole new staff. The young man she had to train was named Tim and he had a girlfriend named Anna‚ it was the weirdest conscience ever. Well to make matters worst he was also having troubles in his relationship
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Mission and Vision Assignment A company that has garnered my interest as a potential place to work for is The Cheesecake Factory. According to The Cheesecake Factories website the mission statement of the company is‚ “To create an environment where absolute guest satisfaction is our highest priority.” According to the companies website the vision statement of The Cheesecake Factory is‚ “Through a shared commitment to excellence‚ we are dedicated to the uncompromising quality of our food‚ service
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2013 The SWOT Analysis which is also called SWOT Matrix‚ This analysis is a structured planning method used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involves a business venture. Albert Humphrey is credited for the creation of this technique. The Cheesecake Factory is an very successful company. In my research I found two companies that have conducted SWOT analysis on the Cheesecake Factory. The Cheesecake Factory is a company that operates in the
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* The first time The cheesecake factory is opening an outlet in Asian country. * The Cheesecake Factory has never existed in Singapore before. There is zero brand awareness in Singapore. * The restaurant lacks the brand recognition and loyalty its competitors have already accumulated in Singapore market. Objectives What are the client’s marketing objectives? * To attain a sales total of SGD3 million in 2014. * To open one The Cheesecake Factory outlet in Singapore in
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employee and make them align their goals towards the goals of the organization as the organizations with a shared goal are more successful than that of having deviated ones. In the current case‚ we are talking about the Mission and Vision of “The Cheesecake Factory” which are as follows : Mission “To create an environment where absolute guest satisfaction is
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C. Task Environment 1. Gluten free options need to be added (O) The market for gluten free is expected to top $2.6 billion and grow every year through 2015. There is a derived health benefit to gluten free food‚ as many people believe. The Cheesecake Factory and its staff needs to be trained on the importance of preparing gluten free products and develop specific items that can be safely suggested to the guests who desire or need gluten free products. There is an opportunity for a separate menu
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