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    Pepsico Strategy

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    Executive summary Pepsi Co is engaged in manufacturing‚ marketing and distribution of food and beverages which includes carbonated‚ non carbonated drinks‚ snacks and grains. Its main competencies are its marketing and distribution network‚ it does not believe in competing with its competitors but rather defines its own market by selecting their own target audience. It has formulated it strategy in reference to its external environment and internal capabilities. The company selects is own internal

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    Pepsi-Cola UK‚ Walkers snack Foods Limited and Pete & Johnny Plc. Their main businesses - Frito-Lay‚ Quaker‚ Pepsi-Cola‚ Tropicana and Gatorade - make hundreds of nourishing‚ tasty foods and drinks such as Aquafina‚ Aunt Jemima‚ Cap’n Crunch‚ Cheetos‚ Cracker Jack‚ Diet Pepsi‚ Doritos‚ Frito-Lay‚ Gatorade‚ Life‚ Mountain Dew‚ Pepsi‚ Propel‚ Quaker‚ Rice-A-Roni‚ Rold Gold‚ Ruffles‚ 7UP‚ Sierra Mist‚ SoBe‚ SunChips‚ Tostitos and Tropicana that are consumed by consumers in more than 200 countries

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    junk food

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    CASESTUDY IMPACT OF JUNK FOOD ON TODAYS SOCIETY INDEX Sr.No. CONTENT Page No. 1 INTRODUCTION HISTORY OF JUNK FOOD 4-6 6-8 2 WHAT ARE THE HEALTH EFFECTS OF FAST FOOD? -TOP 10 DANGEROUS DISEASES 9-15 13-15 3 HOW MUCH IS EATEN BY INDIANS? 16-21

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    VANAKKAM CHENNAI

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    Methodology Research methodology refers to the analysis of principles of methods‚ rules and techniques. It involves the systematic study of methods which are applied to analyze a specific project or study. In order to make the research organized and to increase its reliability different methodologies are adopted. Research methodology involves the collection of theories‚ concepts or ideas‚ comparative studies to different approaches and individual methods which are conduced when a research work

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    Industry Analysis

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    hot/spicy flavours. In April 2011‚ for instance‚ Frito-Lay partnered with the Tapatio hot sauce brand to release Tapatio-flavoured Doritos‚ Fritos‚ and Ruffles chips/crisps (tortilla‚ corn‚ and potato‚ respectively). The company also launched its Cheetos Crunchy Fiery Fusion line in 2011‚ while other manufacturers worked with major hot sauce companies like McIlhenny Co (Tabasco brand) to produce spicy-flavoured snacks. This trend follows what we have seen in related categories like spicy chili/pepper

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    The Fast Mover Pepsi’s chief of North African operations speaks out on the challenge of maintaining a 70% market share in the fast-moving consumer goods industry On a rare rainy Cairo afternoon‚ minutes before rush-hour madness kicks in‚ Tarek Kabil signals he’s ready for his interview. The Pepsico president’s immaculate North African office‚ located in the Chipsy building in Dokki‚ headquarters of the company’s Egyptian snack foods division‚ has the atmosphere of a rarely used conference room

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    *If you are a vegetarian‚ check column C for these (*) topics. ♥RATE YOUR DIET♥ Think about the way you usually eat and for each food topic‚ put a check mark in column A‚ B or C. |Topic |A |B |C | |Red Meat* |___Usually eat three or more |_x__Usually eat twice a week |___Usually eat once a week or less | |

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    History

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    History..... In 1932 salesman Herman W. Lay opened in Nashville ‚ Tennessee and ‚ in 1938 ; he purchased the Atlanta ‚ Georgia potato chip manufacturer “ BARRETT FOOD COMPANY “‚ renaming it “ H.W. LAY & COMPANY “. In 1942 LAY’s introduced its 1st potato chip processor ‚ resulting the product. The Business shortened its name as “ THE LAY’S COMPANY “ in 1944 and became the 1st snack food manufacturer to purchase television commercials ‚ with Bert Lahr as a celebrity spokesman. His signature

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    sales promotion of kurkure

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    developed in India‚ has become the torch bearer of fun and lovable human quirks. It developed an even stronger identity through celebrity associations with Juhi Chawla [2003] and Kareena Kapoor [2008] Named after the Hindi word for "crunchy"‚ Kurkure is a cheeto-like snack and is the flagship of Frito Lay’s Indian division. It is marketed by Hirani Industries Corp. (USA incorporated company)in Kenya. It is one of the most popular food products in India today. 4 Different flavours They are Masala Munch (orange

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    Lunch Time

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    Lunch Time Lunch is the time where a lot of students can’t wait to see all of their friends and eat. Students come to get a good fulfilling meal in so they can continue to learn throughout the day on a full stomach. That just isn’t the case anymore; more students than ever are becoming obese and schools haven’t done anything about it till now. There is now a worldwide restriction on what and how much students can eat. Schools should improve the nutritional value of school lunches because significant

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