CHAPTER - 1 INTRODUCTION 1.1 INTRODUCTION This project report is prepared for the submission to the RUNGTA COLLEGE OF ENGINEERING‚ BHILAI. This project is done for “ A STUDY ON CONSUMER PERCEPTION TOWARDS PEPSI IN DURG & BHILAI”. It was based on the theoretical and practical knowledge gained by the survey. The Cold drink industry has entered in a booming stage and is now available everywhere. Proper strategy should be formulated
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Changed with the DEMO VERSION of CAD-KAS PDF-Editor (http://www.cadkas.com). C ASE 3 PEPSI ONE INTRODUCTION On June 30‚ 1998‚ PepsiCo shocked the beverage industry with its introduction of a revolutionary new sugarfree cola with no aftertaste. Within one hour of FDA approval of acesulfame potassium (ace K)‚ the main sweetening ingredient‚ the launch of Pepsi One was announced. Samples of the new drink were in the hands of reporters and bottlers within hours. How was PepsiCo able to formulate
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A REPORT ON “To study the sales and distribution chain from wholesale distributor point to the retailers for Bingo.” IN ITC Corp. Ltd. BY Abhishek Pathak 12BSPHH010033 1 AN INTERIM REPORT ON “To study the sales and distribution chain from wholesale distributor point to the retailers for Bingo.” IN ITC Corp. Ltd. BY Abhishek Pathak (12BSPHH010033) A Report submitted in partial fulfilment of the requirements of MBA program of IBS‚ Hyderabad Submitted to Mr. Ganesh Maurya ( Area
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16/10/2012 Saxion University of Applied Science Module International Business Plan - Mr. J. Oude Rengerink IBMS Project 6 – Gr. C1 Analysis International Strategy; Part 1 – Second Version Tim Herbers (153139) Angelika Kuhn (147613) Sebastiaan Prins (112381) Luc Zijlmans (149689) Saxion University of Applied Science Module International Business Plan - Mr. J. Oude Rengerink IBMS Project 6 – Gr. C1 Analysis International Strategy; Part 1 – Second Version Tim Herbers (153139) Angelika
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potato chips‚ corn chips‚ crunchy cheese balls and various Mexican snacks to bhujia and namkeens like Aloo Bhujia and Navratan Mix. These salted snacks of the Plaintiff Company are introduced in India under various trade marks‚ inter alia‚ Lay’s Cheetos‚ Ruffles‚ Lehar etc. since 1990. 5. The present case specifically relates to the Lay’s mark and packaging which has been used and adopted by the Plaintiffs inIndia. 6. The Defendants have adopted a deceptively similar mark “Leo” written in identical
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10/Oct/2012 Author: Bin Liu | ID #: U1037223 | Assignment # 2 | A Completed Analysis of Marketing Plan for Pepsi New Zealand | Executive Summary This paper presents a completed marketing plan/analysis for Pepsi in order to assist it regain its “second leader” position in the soft drink market in New Zealand. The first half of this paper shows the situation analysis of Pepsi. In particular‚ the internal analysis focuses on the power of suppliers‚ buyers‚ new entrants‚ and product substitutes
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Shelby and Mira’s story from Freshmen Year Once upon a time‚ there were two crazy girls named Shelby and Mira. Shelby was crazy because she laughed all the time and Mira was crazy because she was an Asian and wasn’t smart. They became friends in middle school when they read The Adventure of Tom Sawyer to each other in English class. What weirdos. Mira is also crazy because she can’t spell the word weird and she is a freshman. One day Shelby and Mira were walking down the hall with their awesome
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A SUMMER TRAINING PROJECT REPORT ON “ANALYSIS OF ANTI PEPSI BEHAVIOUR OF RETAIL OUTLETS” SUBMITED TOWARDS PARTIAL FULFILMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT SUBMITTED BY- PRADEEP PANKAJ SINGH PGDM(2008-10) ENROLMENT NO-2029742128. FACULTY GUIDE INDUSTRY GUIDE MR. VISHAL AGGARWAL MR. RAVEND BIJLANI ASSOCIATE PROFESSOR
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REPORT ON INDIAN BEVERAGE INDUSTRY 1. Beverage Overview------------------------------------------------------ 3 2. Indian Beverage Industry----------------------------------------------- 4 3. Share of Volume by Beverage Category of India---------------------- 7 4. Per Capita Consumption In India--------------------------------------- 8 5. Key Figures on Indian Beverage Industry------------------------------ 9 6. Factors driving developments
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[pic] EXECUTIVE SUMMARY Big Bazaar is a future group company. In India first it was started in Mumbai in the year of 1987 and the main branch of Big Bazaar is in Mumbai. In Hubli it was started in the year of 2007 on 28th July. The Management system - Big Bazaar 1. 80 well-qualified employees 2. The Security system includes 15 securities regular [Day-12‚ Night-3] & 18 at the weekend. 3. 25 Back staff. 4. 21 House keeping and 5. 15 Part times. This project is on Marketing Department
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