1. CASE STUDY: ALICIA Alicia is a 28 year old female that has been referred for outpatient services after being admitted into an acute psychiatric ward for 5 days. Alicia complains of persistent numbness on the right side of her body‚ extending from her face down to her leg. Twice‚ Alicia was admitted into the hospital from the emergency room with a visible amount of paralysis on the right side of her face. After numerous tests‚ ruling out Bell’s Palsy and Parkinson’s disease‚ Alicia was sent
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COMPANY INTRODUCTION PepsiCo is a world leader in convenient foods and beverages‚ with 2005 revenues of more than $32 billion and more than 157‚000 employees. The company consists of Frito-Lay North America‚ PepsiCo Beverages North America‚ PepsiCo International and Quaker Foods North America. PepsiCo brands are available in nearly 200 countries and territories and generate sales at the retail level of about $85 billion. Many of PepsiCo’s brand names are more than 100-years-old‚ but the corporation
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M01_HEIZ9418_10_SE_C01.QXD 12/11/09 7:37 PM Page 1 Operations and Productivity PART ONE Introduction to Operations Management (Chapters 1–4) Chapter Outline GLOBAL COMPANY PROFILE: HARD ROCK CAFE What Is Operations Management? 4 Organizing to Produce Goods and Services 4 Why Study OM? 6 What Operations Managers Do 7 The Heritage of Operations Management 8 Operations in the Service Sector 10 Exciting New Trends in Operations Management 12
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5 Business Driven MIS module 1 M OST COMPANIES TODAY rely heavily on the use of management information sys- tems (MIS) to run various aspects of their businesses. Whether they need to order and ship goods‚ interact with customers‚ or conduct other business functions‚ management information systems are often the underlying infrastructure performing the activities. Management informa- 1 2 tion systems allow companies to remain competitive in today’s fast-paced world and especially
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Part 1: Defining Marketing and the Marketing Process (Chapters 1–2) Part 2: Understanding the Marketplace and Consumers (Chapters 3–6) Part 3: Designing a Customer-Driven Strategy and Mix (Chapters 7–17) Part 4: Extending Marketing (Chapters 18–20) 8 Products‚ Services‚ Building and Brands Customer Value After examining customerdriven marketing strategy‚ we now take a deeper look at the marketing mix: the tactical tools that marketers use to implement their strategies and deliver
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Contents I: Jason II: Jason III: Jason IV: Jason V: Reyna VI: Reyna VII: Reyna VIII: Reyna IX: Leo X: Leo XI: Leo XII: Leo XIII: Nico XIV: Nico XV: Nico XVI: Nico XVII: Piper XVIII: Piper XIX: Piper XX: Piper XXI: Reyna XXII: Reyna XXIII: Reyna XXIV: Reyna XXV: Jason XXVI: Jason XXVII: Jason XXVIII: Jason XXIX: Nico XXX: Nico XXXI: Nico XXXII: Nico XXXIII: Leo XXXIV: Leo XXXV: Leo XXXVI: Leo XXXVII: Reyna XXXVIII: Reyna XXXIX: Reyna XL: Reyna XLI: Piper XLII: Piper XLIII: Piper XLIV: Piper XLV:
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ELEVENTH EDITION MARKETING MISTAKES AND SUCCESSES 30TH ANNIVERSARY Robert F. Hartley Cleveland State University JOHN WILEY & SONS‚ INC. VICE PRESIDENT & PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia
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E L E V E N T H E D I T I O N MARKETING MISTAKES AND SUCCESSES 3 0 T H A N N I V E R S A RY Robert F. Hartley Cleveland State University JOHN WILEY & SONS‚ INC. VICE PRESIDENT & PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia Alana
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