Table of Contents INTRODUCTION 3 BRAND AND PRODUCT BACKGROUND: 4 TATA PHOTON: 4 Features of Tata Photon+ 4 Services of Tata Photon 5 SITUATION ANALYSIS: 6 TOP COMPETITORS 7 MARKETING OBJECTIVES: 8 MARKETING ANALYSIS & STRATEGY: 8 EQUITY INDEX/PRICE ANALYSIS: 10 INSIGHTS FROM MEDIA: 12 TVC I (Get Speed Get Time) 13 TVC II 14 MEDIA ANALYSIS AND RECOMMENDATIONS: 16 PACKAGING: 17 Who am I (Brand)? 17 What am I (Product)? 17 Why am I? 18 IMPLEMENTATION – BUDGET & PROJECTIONS: 20 TATA
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Royal Caribbean Marketing Project April 8‚ 2009 Cruise operator Royal Caribbean International (RCL) is looking to new emerging markets for business to ensure its business stays buoyant during the current economic crisis. They have implemented a strategy of targeting and growing their international business more rapidly than US business. This is partly to spreading the risk although the North American market is still the most mature cruise market there is‚ especially in the Caribbean.
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corporate sector in order to understand the workings of a corporations. I then worked in Dubai for a period of 12 months as Sales Engineer in a system integration company. I have always found Marketing to be a tempting option as it brings out the best of a person. In order to rise high in the corporate sector an MBA is a
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MARKETING MANAGEMENT Lisbon MBA – FT 2013 Case: Facebook Harvard Business School Case 9-808-128 (2011) Ricardo Cepa 1.Why do people use Facebook and what do they do when they are there ? Since the launch of Facebook ‚ constant updates and needs or wants‚ triggered this social network‚ broadening its scope permanentely. To answer the question why people use facebook‚ I believe the question what is the profile of the users
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MBA- Semester 2 Assignment - Marks 60 (6X10=60) MB0046 – Marketing Management - 4 Credits Subject Code - MB0046 *** Please fill in all the details in complete and only in CAPITAL letters Name Registration Number INSTRUCTIONS FOR ASSIGNMENT SUBMISSION 1. Completed assignments must be typed and formatted neatly and soft copies should be uploaded on or before the dates mentioned above. (30 November‚2012) 2. Ensure that you answer all questions according to the marks
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UNIVERSITY DEPARTMENTS ANNA UNIVERSITY CHENNAI : : CHENNAI 600 025 REGULATIONS - 2009 CURRICULUM I TO IV SEMESTERS (FULL TIME) MASTER OF BUSINESS ADMINISTRATION (MBA) SEMESTER – I Code No. | Course Title | L | T | P | C | BA9101 | Statistics for Management | 3 | 1 | 0 | 4 | BA9102 | Economic Analysis for Business | 4 | 0 | 0 | 4 | BA9103 | Total Quality Management | 3 | 0 | 0 | 3 | BA9104 | Organizational Behaviour | 3 | 0 | 0 | 3 | BA9105 | Communication Skills | 3 | 0
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The MBA admission committee are very particular in knowing your career goals. Therefore‚ this is an important element in the application process. They map your career goals and the school’s curriculum. They look for strong reasons for how the school can support your goals. Never write doing MBA is your short-term goal. Remember that MBA is a mean to achieve your goals. The description of your career goal is a cardinal factor of you getting selected or rejected‚ by the panel. The best way to frame
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ECO 527 | The MBA Decision | Case 1 | Group 4 | | | | 1. How does Ben’s age affect his decision to get an MBA? We assume that both MBA program start at the beginning of the year‚ now is the beginning of the year at his age of 28 and he can enroll both program now. The following summary table shows the information he can use to make the decision. Option | Dewey and Louis | Ritter College ‚Wilton Univ (2 year program) | Mount Perry College (1 year program) | Tuition
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1. How does Ben’s age affect his decision to get an MBA? This document is the property of Management Development Institute‚ Gurgaon. Ben passed out from college six years ago with a finance undergraduate degree. He is 28 years of age and his goal I to become an investment banker. Ben’s age can affect his decision to get an MBA due to the following reasons: o His age determines the time period wherein he can be productively employed. The time window available to Ben keeps on reducing with age
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Table of Contents 1. Executive Summary 2. Product Description 3. Current Market Situation 4. Current Marketing Strategy 5. Critique of Marketing Strategy 6. Findings & Recommendations 7. Appendix 8. Bibliography Section 1: Executive Summary Lucozade sport is an isotonic sports drink aimed at the active and the health conscious‚ as well as athletes. Its unique selling point is its hydration qualities which are designed to increase the endurance of athletes. It has established itself as the
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