1. Why has Mary Kay Cosmetics (MKC) not been as successful as Avon in penetrating international markets? In 1992‚ the percentage of international sales of Mary Kay Cosmetics was only of 11% of total sales while‚ for instance‚ the percentage of international sales of Avon (a main competitor) was 55%. The reasons why MKC failed when penetrating international markets were‚ among others‚ that they did a direct application of their US marketing strategy (products and communication) without taking
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1.Why has MKC not been as successful as Avon in penetrating international markets? There are a number of good reasons that explain why Mary Kay Cosmetics (MKC) had not been able to penetrate the international markets as well as Avon did. The head of MKC’s Curran Dandurand identified a number of reasons for this phenomenon‚ according to this case study. Dandurand’s analysis concluded that mainly MKC’s limited international success was due the following reasons. Marking strategy- MKC made a very
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chose to do my study with the blush of the company Youngblood. I knew a little about this cosmetic company‚ which only worked with minerals that are good for the skin. I compare that information between the two websites and have as a result of Company Youngblood cosmetics are good for the skin and for everyone who wants to use it. In fact‚ according to their own website‚ "is the Youngblood line of mineral cosmetics class luxury made of some natural minerals‚ finely ground of the earth - none of the common
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Chapter 1: Intermolecular Forces: Liquids‚ Solids‚ and Phase Changes Chem 11: General Chemistry 2 Topics 1.1 An Overview of Physical States and Phase Changes 1.2 Quantitative Aspects of Phase Changes 1.3 Types of Intermolecular Forces 1.4 Properties of the Liquid State 1.5 Uniqueness of Water 1.6 The Solid State: Structure‚ Properties and Bonding A hot spring on a snowy day The Kinetic Molecular View of the Three States The characteristic properties of gases‚ liquids
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Appendix APPENDIX 1 Chemical tests for functional groups Homologous series/ Typical compound Functional group(s) Alkanes CH3CH3 ethane C – C and C–H Alkenes CH2 = CH2 ethene C=C Chemical tests/Observations Add liquid bromine in ultraviolet light (or sunlight): White fumes of HBr liberated; decolourisation of bromine occurs slowly (a) Add Br2 in CCl4 at room temperature: Decolourisation of bromine occurs immediately CH2 = CH2 + Br2 → CH2BrCH2Br (b) Add acidified
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Connecticut and later to New York City. In 1886‚ Pond’s began to advertise nationally. They would‚ however‚ advertise under the name of Pond’s Healing until 1910. By the twentieth century‚ the company’s main strategy was geared towards selling cosmetics products‚ and so the "Pond’s Vanishing Cream" and the "Pond’s Cold Cream" were created‚ marking the entrance of Pond’s products into the facial care industry. In 1987‚ the Chesebrough Manufacturing Company by most known as "Chesebrough-Ponds"‚ was
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Side effects of cosmetic surgery Each year‚ millions of people choose to undergo cosmetic surgery. Before having these procedures performed‚ patients are informed of the benefits and risks associated with such operations. The benefits of cosmetic surgery are quite obvious: look younger‚ feel younger and correct the undesirable aspects of or defects in appearance. There are‚ however‚ many of the potential physical and psychological side effects‚ some known and some not so widely understood. Some
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do not realize is that animal testing is an important part in cosmetics to insure the safety of every human that can be spared from pain. Nonliving figures do not provide the necessary information to help scientists insure that the medicines will be safe to use. There’s many arguments whether cosmetics should continue using animal testing or not‚ but the idea is yet to be ruled out. Due to public concern over animals‚ many of the cosmetic labs have begun to ban the idea of using live creatures in their
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What is Chemistry? Chemistry is the study of matter and energy and the interactions between them. This is also the definition for physics‚ by the way. Chemistry and physics are specializations of physical science. Chemistry tends to focus on the properties of substances and the interactions between different types of matter‚ particularly reactions that involve electrons. Physics tends to focus more on the nuclear part of the atom‚ as well as the subatomic realm. Really‚ they are two sides of the
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1. LIFESTYLE CHEMISTRY -many consumer products have been developed because of increased understanding of chemical substances‚ chemical reactions & the biochemistry of human body surfaces -some products are used as cleaning agents while others have been developed to act as barriers against environmental factors like wind and heat -some products are mixtures‚ used for medicinal purposes‚ & require a different understanding of body chemistry & chemical interaction -production of these
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