ALINEANDO LA ORGANIZACIÓN Case in Point Southwest Airlines: consistencia y coherencia a lo largo del tiempo Logo: www.southwest.com Southwest Airlines (SWA) es la primera aerolínea norteamericana: transporta millones de pasajeros anuales (102 millones‚ en 2008)‚ llega a 67 ciudades en 34 estados y opera más de 3.300 vuelos diarios.4 Tiene 35.000 empleados‚ 36 años consecutivos de beneficios y un récord de reconocimientos‚ que van desde estar entre las empresas más admiradas del mundo hasta
Premium Empresa Homo sapiens
will attempt to take an objective look at the key issues and underlying implications of Southwest Airlines with respect to its impact on the airline industry. It will offer meaningful recommendations and plans for implementation. This will be done by looking at Southwest’s pricing strategies‚ costs‚ and competition and putting it in context with the industry as a whole. History‚ Development‚ and Growth Southwest‚ founded by Rollin King and Herb Kelleher‚ began as a small Texan airline almost 35 years
Premium Southwest Airlines Airline Low-cost carrier
Comparative Analysis: JetBlue VS Southwest This case is a report that compares the financials of two well-known firms in the airline industry‚ JetBlue and Southwest. JetBlue Airways Corp was established in the year 1998 with a vision of being a leading cost efficient passenger airline with competitive‚ low rates. The company has been working toward a goal of growing sustainably while also maintaining efficient liquidity. The second firm in this case report‚ Southwest Airlines Company is a much older
Premium Southwest Airlines Airline Balance sheet
The "Lady in Blue" The "Lady in Blue" is a popular Spanish legend in the Southwest and particularly New Mexico. The legend of the lady started with New Mexico Indians in the 17th century and remains popular today. The "Lady in Blue" was in fact a real person""Maria de Jesus de Agreda‚ or Sor Maria‚ as she was called. Sor Maria founded the Convent of the Immaculate Conception at Agreda. Sor Maria had a very strong reputation throughout Spain for her wisdom and sanctity‚ as well as her mystical and
Premium Spain Spanish colonization of the Americas Age of Discovery
Situation Analysis Since day one‚ Southwest Airlines has been able to maintain a winning strategy. Starting with just three aircrafts in the state of Texas‚ Southwest implemented a low cost‚ low fare‚ no frills strategy that proved successful. As they have grown‚ more plans have been put into practice‚ such as a widely popular frequent flyer program and their now legendary customer service. These strategies have proved successful‚ as Southwest is the only airline to have maintained a profit in the
Premium Computer reservations system Texas Orbitz
issues are gas prices and pilots pay. CEO of Southwest Airlines‚ Gary Kelly‚ has been able to work with fuel companies to provide one of the lowest costs for gas than any other company. With his great knowledge and social personality‚ he has been a very effective leader for Southwest. The company’s core competencies is treating their customers with respect and showing them that they are valuable and treating their employees even better. Analysis of Southwest Airlines When talking about big airlines
Premium Southwest Airlines Airline ATA Airlines
JR Background Southwest: of June 18‚ 1971: Headquartered at Love Field in Dallas‚ it began flying with three Boeing 737 serving following Texas cities: Dallas‚ Houston‚ and San Antonio 2002: Recognized by Fortune magazine as the most admired Airline Company and listed in “100 Best Corporate Citizen” by Business Ethics 2004: Total operating revenue of $6.5 billion and 31‚000 employees. Evaluation Problem: 1. What is Southwest’s Strategy? 2. What is the basis on which Southwest build its competitive
Premium Southwest Airlines Airline Customer service
1 Why has Southwest been so much more successful than its competitors? From the start‚ Southwest had the advantage of cheaper startup cost of aircraft due to Boeing overproducing its Boeing 737. Southwest’s key strategy was cheapest ticket pricing. Their goal was to charge fares at all times that were below the cost of driving a car. Another key strategy was the 10 minute turnaround time which enabled the airline to generate higher revenue. The airline then later adopted the airline with the
Premium Southwest Airlines Airline Boeing 737
natives and eventually lead to a variety of relationships. There were various factors that shaped the relations in certain regions such as the Chesapeake Bay and New England. The events that lead up to tension between the natives were the settler’s lust for new land‚ diseases and the on-going disputes between the natives and the settlers. In the Chesapeake Bay the Powhatans were originally the dominant power among the Native Americans. The Powhatan tribes flourished under the Powhatan Confederacy
Premium Powhatan United States England
prosperous life. There were two main areas in America that the English settled in‚ New England and the Chesapeake region. These settlers voyaged to America for either religious freedom or to start a new life. Religion seekers came to the New World to escape the oppression of the Catholic Church. Others came in search of a job‚ or because of their low social class. The New England and the Chesapeake regions became two distinct regions because of these social‚ economic‚ and religious tragedies. Many
Premium Christianity England Religion