Management Project – A Two Years Marketing Plan for Ocean Park Student Name: Chan Chi Keung Tommy Student Number: 052354 Spring Term 2008 Table of Contents (A) (B) (C) EXECUTIVE SUMMARY …………………………………………………….………… P4 INTRODUCTION OF OCEAN PARK ……….…………………..………… …… P.5-6 MARKETING OBJECTIVE ………..……………………..…………………..……… P.7 1. 2. To attract more Mainland visitors in coming two years To sustain/ maintain Ocean Park as a world-class and must-see destination (D) SITUATION ANALYSIS ……..…………………………
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second public consultation on the three models (City Park‚ Cultural Connect and Project for a New Dimension)‚ West Kowloon Cultural District (WKCD) project arouse public’s attention again. It was first announced by Tung Chee-hwa in 1998 to develop Hong Kong as the cultural hub in Asia with world-class facilities inside the district including theatres‚ performance venues‚ museums‚ exhibition centers and piazzas. However‚ after the first public consultation‚ the government overthrew original proposal due
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to Hong Kong Tsan-Ming Choi Shuk-Ching Liu‚ Ka-Man Pang‚ Pui-Sze Chow Institute of Textiles and Clothing‚ The Hong Kong Polytechnic University‚ Hung Hom‚ Kowloon‚ Hong Kong Received 19 March 2007; accepted 8 July 2007 Abstract Since 2003‚ the Hong Kong and the Chinese Mainland (CM) governments have established Individual Visit Scheme (IVS) which simplifies the process for CM people to visit Hong Kong. The resulting tremendous increase of CM tourists affects significantly the Hong Kong fashion
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In the increasingly expanding area of the academic study of the relationship between humans and animals‚ Fudge(2002) work is highly influential. Her theories centralize around the idea that their exists a paradox‚ in the relationship between human and animals. In short‚ she suggest that‚ “ Animals present a challenge to humans. They are both similar to and different from us. That is‚ they are like us… yet they are simultaneously lost to us…It is this paradox of like and not like same and different
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about Café de Coral fast food company. For Café de Coral fast food franchise‚ see Café de Coral (restaurant). Café de Coral Holdings‚ Ltd. Type Publicly traded SEHK: 0341 Industry Foodservice Founded Causeway Bay‚ Hong Kong (1968) Headquarters Shatin‚ Hong Kong Key people Michael Chan‚ Chairman Products Fast food Casual dining Revenue HK$5.33 billion (2011) Employees 15‚000+ (2010) Website www.cafedecoral.com Café de Coral (Chinese: 大家樂; Cantonese Yale: daai6 gaa1 lok6‚ SEHK: 0341
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The ridiculous land price in HK Hong Kong is an amazing place. Due to its unique history and location‚ Hong Kong became an international city. Most of the rich companies in Hong Kong rely on the estate’s business. The fact is that Hong Kong is just a small place‚ land supply is extremely limited. But the population never stops growing. In this situation‚ businessmen keep rising the land price or the rent. As government needs more income to enrich the reserve and keeps providing land piece to the
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is Chan Po Ming. I am a reporter of Hong Kong Daily News and I was studying Public Policy in City University of Hong Kong before. Last Sunday‚ Scores of protesters marched through Tsim Sha Tsui in an "anti-locust" campaign demanding the government curb mainland visitors. Interviewer: During the protest‚ the mainlanders are sneered as “locust”. How do you think about this term? Interviewer: How would you describe the relationship between Hong Kong n Mainland nowadays? First of all‚ I think
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Essay topic: Should the Hong Kong government implement a minimum wage policy? Cho Mee Ji 2010524339 CAES 1906 - I Hong Kong is one of the world’s most prosperous and financially wealthy cities. However‚ despite the wealthy background‚ the government has serious economic concerns over the high levels of poverty and income inequality in Hong Kong (“The Situation of Poverty”‚ 2003). A study by the Hong Kong Council (2009) has reported that more than 17% of Hong Kong residents or 1.2 million people
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PLP : 2 Hicham Laabi For 2nd PLP I chose to talk about the topic "Entering foreign market" because I actually already done a market study for the group Fauchon who wants to develop new horizon in Hong Kong and entering new foreign market is one of the most interesting part in international business management for me. Why Fauchon? I chose to study the case Fauchon for several reasons. The aura of the brand‚ prestigious products‚ audacious repositioning‚ and especially its international
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taxation policies Hong Kong is a free port of less tax and low tax rate. The tax must to pay for enterprise only pay the profit tax every year. The normal rate of Profits Tax is 16.5% for corporations and 15% for unincorporated businesses. More companies have been attracted to invest in Hong Kong. Hong Kong does not impose value-added tax (VAT)‚ goods and services tax (GST) or sales tax. The price of products can be listed lower than other countries. In 2013/14 Hong Kong Budget‚ the Financial
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