MBA Program – 2011 Marketing Management Project Presented to: Dr. Ingy Fikry Presented by: * Ahmed Hussein * Amr ElBarkouky * Ibrahim ElEtr * Mohamed ElKhashab * Mohamed Emad Outlines 1- Executive summary ……………………………………………………… 3 2- Description of the industry History ……………………………………………………………………. 4 3- Audit of the organization Identifying Customer needs and wants………………………………………5 Market offering……………………………………………………………...6 Exchange and relationship………………………………………………
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CURRENT SITUAION OF WALMART Founded in 1962 by Sam Walton‚ Wal-Mart followed an amazing pattern of success and growth‚ eclipsing all other U.S. department store retailers by the early 1990’s. In early spring 2001‚ Wal-Mart enjoyed a huge market capitalization of over $230B‚ which was down from highs of nearly $300B in early 2000. Wal-Mart Stores‚ Inc. is the world ’s largest retailer and the largest company in the world based on revenues‚ ignoring profits (income)‚ assets‚ and market capitalization
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MKTG2010G Group 3 - Wii U Flow of Presentation Company Introduction Marketing Mix Competitor Analysis Target Customer Marketing Strategy Marketing Objective SWOT Analysis Survey Findings Image Projected by the Video Ways to Reach Targeted Customers Nintendo Co.‚ Ltd. •A Japanese company which focuses on consumer electronics and video games industries •The world’s largest video game company by revenue in 2011 •Founded in 1889 but only entered the
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Solomon Enti Dr. Eric Oestmann Unit 4 IP August 8th‚ 2013. The Role of Healthcare Marketing in an HCO’s Strategic Planning Process Marketing is a well thought out effort to establish a productive relationship between exchange partners and stakeholders. The main role of healthcare marketing in a healthcare organization’s strategic planning process‚ is effectively identifying clientele base and satisfying their needs‚ and to maintain their loyalty and patronage. Strategy
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markets with a new found awareness and interest. Led by China and India‚ South East Asian countries are coming into their own‚ and proving to be attractive destinations for major global retailers to expand their market share. After conducting a strategic analysis of the Arcadia Group‚ it became clear that in order to maintain its distinctiveness and profitability‚ the company needs to tap into the opportunities presented by the emerging markets. The retail industry in the Eurozone is in the mature
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intra-Malaysia and Thailand market to a “real AirAsia” in the continent. Thus‚ what are the possible core competencies to ensure that there is quantum leap to success? The internal analysis on the company below will answer the question. Resources‚ Capabilities & Core Competencies Analysis a) Accounting Ratio Analysis In 2004‚ AirAsia’s earnings margin before interest and taxes (16.8)‚ return on capital employed (14.6) and return on equity (37.7) accounting ratios were above the industry average –
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1968 in Europe: A Revolutionary Moment? Dr. Rebecca Clifford Modern Europe: A History of Revolution 1789 1848 1871 1917 1945 ...and 1968? [and‚ of course‚ 1989?] Historians on 1968 as revolution Historiography before the 1990s 1968 was a failed political revolution 1998: Historian Arthur Marwick argues in The Sixties that the 1960s was a revolutionary moment‚ but it was a moment of cultural revolution‚ not political revolution Marwick: ‘Slightly hesitantly‚ I am calling this...a
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MEMORANDUM To: PAUL AND SAM LIVORIA From: DEV DAS‚ CMA Subject: STRATEGIC OPPORTUNITIES ANALYSIS Date: 12/25/2013 INTRODUCTION The report evaluates the Livoria Sandwiches Inc. strategic alternatives‚ makes recommendations and proposes implementation plan in order to achieve its net income target of 1.1M by 2015‚ resolve short-term cash shortage and gain market share. CURRENT SITUATION Vision “Livoria will be the first choice of Dawkins residents who are seeking a variety of
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Austerity in Europe Austerity is a state of reduced spending and increased frugality by a financial sector. Austerity measures are normally referring to actions taken by the government to reduce expenditures in an attempt to cease and belittle their increasing budget deficits. The people of a country do not agree with austerity because the measures taken are typically to lower the quantity and quality of the services and benefits provided by the government. Several nations since 2009 have taken
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1.0 Marketing Strategy and TOWS analysis 1.1 Marketing Strategy Innocent’s marketing strategy focus on emotional messaging and charity to establish an ‘ethical’ brand image rather than its product. For instance‚ the new strap line ‘Taste Good Does Good’ aims to highlight they want their product to taste good but at the meantime do people some good by 10% of business profit given to the charity which helps to establish their ethical brand image.(Marketing Magazine‚ 2013) 1.2 TOWS Analysis Threats
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