Strategic Analysis Tools for High Tech Marketing Carmo A. D’Cruz Xodus Business & Technology Solutions‚ Inc. www.XodusBTS.com Abstract High Tech Marketing is characterized by high levels of technical and market uncertainties‚ rapidly declining prices‚ collapsing markets and shortening product life cycles. Conventional strategic analysis tools are inadequate for effective analysis in developing high tech marketing strategy. This paper reviews a portfolio of cotemporary strategic analysis tools that
Premium Marketing
Situation Analysis Micro-environment Forces that are internal to and influence a company include: the company‚ the suppliers‚ market intermediaries‚ customers‚ competitors‚ employees and publics‚ all impact on the company’s ability to serve its customers‚ and together they are responsible for producing‚ distributing and promoting the company’s offering (Kotler‚ P 2006). These immediate players are further broken down and analysed below. The Company The Learning Cape Initiative’s (LCI) business
Premium Marketing Educational psychology Education
Narrative: Louis Chevrolet On behalf of Chevrolet Motor Company and me‚ Louis Chevrolet‚ we together made transportation easier and more affordable. I’m the man who made the cars you most definitely see on the road everyday. I am the great Louis Chevrolet‚ the developer of Chevrolet Motor Company. Let me tell you my story. I was born on Christmas day‚ December 25‚ 1878 In the Bernese Jura region of La Chaux-de-Fonds‚ Switzerland. My father‚ Joseph‚ worked in the watch and clock trade while I learned
Premium
The Strategic Marketing Management Analysis of Lenovo Group Wang‚ Wen Cheng‚ Dept. of Business Management‚ Hwa Hsia Institute of Technology‚ Taiwan Chu‚ Ying Chien‚ Department of Tourism and Leisure‚ National Penghu University‚Taiwan Chen‚ Ying Chang‚ Department of Hotel and Restaurant Management‚ Ching Kuo Institute of Management and Health ABSTRACT In recent years‚ market competition in the market economy is fierce‚ the different economic performances and behaviors based on the enterprises’
Premium Marketing Strategic management
Critical analysis of British Airways 1.0 Introduction Research has suggested that in order for a brand to achieve profitable success‚ it is essential to attain strong operational effectiveness as well as a favourable strategic position through providing a unique added value to a product or service that is similar to that of competitors within the same market (Michael Porter 1989). Since the organization was privatized in 1987‚ British Airways (BA) has gained unprecedented financial growth within
Premium Airline Strategic management Low-cost carrier
look at why the Chevrolet Corvette is one of the greatest sports cars in the world. Sports cars can be judged in three areas; cost‚ performance‚ and comfort‚ each area will be evaluated as to why these criteria are important‚ with examples shown to for definition. The Corvette will be shown how it compares in regards to the measurements‚ and in some cases exceeds them. Showing why it should be considered a great sports car The Chevrolet Corvette: A great sports car The Chevrolet Corvette has been
Premium Chevrolet Corvette Chevrolet
1. When strategizing segmentation for the suburban markets‚ M&M Meat Shops will first need to look at demographics. They have already formed a specific target market focusing on Generation X women (35 years +)‚ and where these consumers are geographically located‚ which in this case are the suburbs. This strategy however fails to incorporate the needs and wants for this market. To better create value‚ M&M Meat Shops will need to focus on geodemographics‚ which combines the demographic‚ geographic
Premium Marketing Target market Market
CAVENDISH COLLEGE Strategic Marketing Management EasyJet Assessment – Task Two Lecturer: John Heather Danilo Gomes de Matos – Group C – DMS/MBA Date: 03/06/2008 List of Contents Company selection and background 4 Customer base 4 Product/Service 4 Target market 5 Financial information 5 1. External Analysis – Macro Environment 6 1.1 PESTEL Analysis 6 2. External Analysis – Micro Environment 12 2.1 Porters Five Force 12
Premium Low-cost carrier Customer service Airline
MBA 2 - Strategic Management MELIHA ATASEVEN 0718SBSB1009 SUBMITTED TO MERVYN SOOKUN Table of Contents Executive Summary…….….……….………………………………………………. 2 I. INTRODUCTION …….………………………………………………………….3 II. DIMES…………………………………………………………………………..…4 2.1 History of Dimes………………………………………………………….4 2.2 Vision and Mission of Dimes…………………………………………….6 2.2.1 Mission………………………………………………………….6 2.2.2 Vision……………………………………………………………6 2.2.3 Values…………………………………………………………...6 2.3 SWOT Analysis of Dimes………………………………………………
Free Developing country Developed country Juice
Strategic Marketing Management Summative Assignment BUSI5B815 Word Count: 2011 Anonymous Code: Z0957486 Submission Date: 19/01/14 Personal Declaration Word Count: 2011 I confirm that this piece of work is as a result of my own work. Material from the work of others not involved in the project has been acknowledged and quotations and paraphrases suitably indicated. Furthermore‚ I confirm that I understand the definition of plagiarism that is used by Durham University
Premium Marketing Strategic management