Principles of Marketing Contents * Beauty Bar * The Product * The Company ( ) * Innovations * PEST Analysis * References The Product “In 1957‚ the Dove Beauty Bar was introduced in the US. It promised women that it wouldn’t dry their skin the way soap did. Women tried it. And it didn’t. Thus began a very trusting and lasting relationship between
Premium Unilever Strategic management Marketing
market with winning products in the compact‚ midsize car and utility vehicle segments. The company is the world’s fifth largest medium and heavy commercial vehicle manufacturer‚ and the world’s second largest medium and heavy bus manufacturer. PEST ANALYSIS Political: • Strong tax incentives for inbound investors • Strong political motivation for globalization • Strong reputation and trust • Adaptive legislative framework • Negative effect on the IT industry after 2009 as the government’s
Premium Ford Motor Company Tata Motors Jaguar Cars
PEST ANALYSIS OF TESCO Tesco was founded in 1919 by Jack Cohen. The supermarket chain now has stores in 14 countries across Asia Europe and North America. Sir Terry Leahy chief executive since the mid 1990s states. "Our core purpose is‚ ’To create value for customers to earn their lifetime loyalty’. We deliver this through our values‚ ’No-one tries harder for customers’‚ and ’Treat people how we like to be treated’". The underlying aim is of course to make higher profits‚ but there is a clear
Premium
and capabilities in strategy formulation. • The resources of the firm • Organizational capabilities • Appraising the profit potential of resources and capabilities • Putting resource and capability analysis to work—a practical guide • Creating new capabilities. Shifting the Focus of Strategy Analysis: From the External to the Internal Environment THE FIRM Goals and Values Resources and Capabilities Structure and Systems THE INDUSTRY ENVIRONMENT STRATEGY STRATEGY •Competitors •Customers
Premium Knowledge Knowledge management Tacit knowledge
Unit 4- Task 4 SWOT Analysis “The results of a questionnaire given to 200 people that regularly visit McDonalds found the following: * 85% are happy with the service in their local McDonalds. * 80% would like McDonalds to be open 24/7. * 50% thought they could make a happy meal healthier. * 65% would like more wraps on the menu. * 30% would like part of the menu to be focused on healthier options. * 20% said staff were unfriendly. * 90% said parking facilities were good
Premium Fast food restaurant Nutrition Hamburger
PEST ANALYSIS The PEST analysis is a useful tool for understanding market growth or decline‚ and as such the position‚ potential and direction for a business. PEST is an acronym for Political‚ Economic‚ Social and Technological factors‚ which are used to assess the market for a business. Basically it is a scan of macro-external environment‚ in which a business wants to operate. Political Factors include: • Tax policy • Employment laws • Trade restriction and Tariffs
Premium Economics Tire
PEST Analysis for a Company in the Tourism Industry The Tourism industry is one of the fastest growing industries in the world. The World Travel and Tourism Council estimates that in 2004 Travel and tourism is expected to generate * US$ 5‚490.4 billion of economic activity * 10.4% of total GDP * 214‚697‚000 jobs or 8.1% of total employment * 12.2% of total exports [1] My task is to conduct a PEST analysis for a company within the Tourism industry. Within the tourism industry‚ I have
Premium Travel Inflation Economics
Marketing Environment What would you assume to be the key PEST drivers? PEST/STEP is about the macro environment. We should use the finer grained variant of Kotler which details Social into Cultural‚ Demographic and Natural (the first two probably being very “yielding”). Political Forces Alcohol consume is a threat to public health and should be constrained • Market monopolization in Scandinavian and other countries • Alcohol taxes in most countries of the world • Anti-alcohol campaigns
Premium Alcoholic beverage Vodka Alcoholism
LOWERED COSTS AT CHEVRON AND MERCK ? 1.1 INTRODUCTION TO COMPANIES Chevron Corporation Chevron Corporation is an American multinational energy corporation. Headquartered in San Ramon‚ California‚ and active in more than 180 countries‚ it is engaged in every aspect of the oil‚ gas‚ and geothermal energy industries‚ including exploration and production; refining‚ marketing and transport; chemicals manufacturing and sales; and power generation. Chevron is one of the world’s
Premium
Americas Africa Asia Australia Europe Operating Data Downstream 44 Highlights 45 Refining and Marketing 46 Lubricants 46 Supply & Trading 47 Chemicals 48 Transportation 49 Operating Data 56 57 57 57 Other Businesses Technology Power Generation Mining Chevron Energy Solutions Reference 58 Glossary of Energy and Financial Terms 60 Additional Information Cover and inside front photos: Production at the Agbami Field in Nigeria is by subsea wells tied back to the floating production‚ storage and offloading
Premium Petroleum Natural gas