BMAKT2201 BMAKT2201 • INTERNATIONAL MARKETING CHAPTER 1 – INTRODUCTION TO INTERNATIONAL MARKETING Noraizan Abdul Rashid Faculty of Business Management & Globalization Tel : 603 8317 8833 (Ext 8125) Email: noraizan@limkokwing.edu.my WHAT IS MARKETING? • Marketing Involves: – Focusing on the needs and wants of customers – Identifying the best method of satisfying those needs and wants – Orienting the company towards the process of providing that satisfaction – Meeting organisational objectives
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INTERNATIONAL ORGANIZATIONS Introduction: The urge for peace and self-preservation has inspired man to devise institutions for greater international co-operation and avoidance of confrontation. Though this process of evolving international organizations has existed for long‚ it received a special impetus as a result of the scientific and technological development during the past few centuries. However‚ in the present century this international co-operation assumed new dimensions with the emergence
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[pic] COLLEGE OF LAW‚ GOVERNMENT & INTERNATIONAL STUDIES UNIVERSITI UTARA MALAYSIA |No. |Information on Course | | |Course Name : INTERNATIONAL BUSINESS | | |Course Code: GFMA 2023
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Beng Wild‚ J.J. & Wild‚ K.L.‚ (2012). International Business: The Challenges of Globalization (Global Edition)‚ 6th Edition‚ Pearson Education Limited‚ U.K 1. Describe the process of globalization and how it affects markets and production. 2. Identify the two forces causing globalization to increase. 3. Summarize the evidence for each main argument in the globalization debate. 4. Identify the types of companies that participate in international business. 5. Myths that keep small firms
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International economics Kap1 International trade * Globalization * Many definitions * The process that makes trade‚ transport‚ transactions‚ exchange of information and mobility across national (and other) borders and across long distances‚ cheaper and easier. * Globalization is long run trend for all societies‚ * Technological globalization * Political globalization * Size Matters: The Gravity Model Technology * Technology for transport
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What does foreign direct investment really mean to Irish economy? Dawn side of MI! We want to dig a little big dipper in the foreign investment. ! ! Foreign Direct Investment (FDI)! Contribution of FDI to Irish economy! ¬ Contribution of the MNC’s to the Irish economy can be easily exaggerated by failing to take account of the high level of imports (including patents‚ royalties and other intangible inputs) and the very high level of repatriated profits.! The impact can be exaggerated and
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COLLEGE OF LAW‚ GOVERNMENT AND INTERNATIONAL STUDIES INTERNATIONAL RELATION GFPP 2063 INDIVIDUAL ASSIGNMENT PREPARED BY: NAME: NUR AMIRA SYUHADA BT AHMAD SOBRI PREPARED FOR: DR KNOCK TAPIWA ZENGENI Question 2: Critically discuss the main ideas of the constructivist approach to international relations Preface In our daily life‚ we are interconnected with each other when we start to communicate. Actors such as people‚ ideas and interest allow us to establish relationship
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International Involvement International Involvement Before the Civil War‚ America developed a Manifest Destiny that‚ in part‚ meant the expansion of the original thirteen colonies into a great nation. This meant expanding from the original borders past the Mississippi River toward the Pacific Ocean. As that Manifest Destiny was being fulfilled after the Civil War ended‚ a new Manifest Destiny had been conceived by the U.S. Congress. This new Manifest Destiny began a new period of expansion
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Laurie Sigel has been appointed as a senior vice president for human resources in Tyco International effective from January 2nd 2003. Tyco International CEO and Chairman Edward D Breen (July2002 to September 2012) hired new set of managers‚ after he fired the entire board of directors and the leadership team whoever accused of things like granting unauthorized bonuses and involving in an accounting scandal for using the company funds as personal fund. The new team has been challenged to address the
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Introduction & Meaning of International Trade 2 Advantage of International Trade 3 Disadvantage of International Trade 4 Benifits of International Trade 5 Risks of International Trade 6 Conclusion International trade International trade is the exchange of capital‚ goods‚ and services across international borders or territories. In most countries‚ such trade represents a significant share of gross domestic product (GDP). While international trade has been present throughout
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