Thesis 2012 Bachelor in Language and Business Communication Author: Degree in Marketing and Management Communication Julius Areska Supervisor: Simon Lind Fischer The Impact of Sport Sponsorship on Brand Equity The Analysis of Red Bull GmbH Department of Language and Business Communication Aarhus School of Business and Social Sciences Aarhus University May 2012 Julius Areska 287754 BAMMC‚ Bachelor Thesis 2012 Abstract Recently‚ traditional marketing communication
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Eric Kim’s Chicago‚ 2013 is a collection of psychological feelings that have been captured in one instance of time. Initially giving the image of a busy working man‚ the subject featured in this picture is a model of the average working man. Taking a look at the surroundings‚ the businessman’s true mentality begins to peak. This man is exhausted‚ stressed‚ and lonely. Despite all of these characteristics‚ this picture still gives encouragement and inspiration in an unusual way‚ which is what the
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The author‚ Eric Klinenburg‚ uses multiple aspects such as meteorological‚ sociological‚ political‚ ethnographic‚ political‚ and journalistic aspects to explain the Heat Wave of 1995 in Chicago. My preliminary diagnoses of the cause of the high death rate would be that the heat wave worsened the health of Chicagoans who were already diagnosed with serious health conditions. The author poses a question that the heat wave may have affected the individuals who were already stricken with a disease. These
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Bull riding is the epitome of rodeo excitement. Nothing quite compares with man vs. beast when one outweighs the other by about 10 to one. With nothing but a rope separating them‚ the cowboy must hang on to the rope with one hand for eight seconds. With 2‚000-plus pounds of angry beast doing everything in its power to toss you off‚ you will need the following equipment for bull riding. First you need a Protective Vest‚ invented by Professional Bull Rider (PBR) Cody Lambert‚ is worn by the PBR athletes
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| RED BULL | ANALYSIS | | | | | Name : Ashwin Joseph Student ID : 12772487 Presented to: Mr. Frankie Yee Table of Contents Abstract 3 Company Overview 4 Measuring Success 4 Profit 4 Customer Base 4 Social Media 4 SWOT Analysis 4 Reasons for Red Bull’s Success 4 Marketing 4 Media Advertising 4 Sports and Event Sponsoring 4 Sampling 4 Target market 4 The athlete 4 The clubber 4 The worker 4 Being a private limited 4 Strategic
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KOZMINSKI UNIVERSITY Strategic Brand Management Group paper Red Bull Building Brand Equity in Non-Traditional Ways Marcin Dubinski 24768; Stella Smejda 24518 Damian Bukowinski 25478; Michal Kaminski 24510 25-11-2012 Academic Year 2012/2013 Semester: Fall We hereby certify that We are the authors of this paper and all sources We used have been reported. -------------------------------------------------- Signature © Kozminski University 2012
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Sitting Bull was born at an estimated around 1831‚ he died on December 15th 1890. Sitting Bull was born in Grand Rider‚ South Dakota and died in the same place. His occupation was a warrior and military leader. His mother’s name was Her-Holy-Door‚ his father’s was Jumping Bull. At birth Sitting Bull was originally names Jumping Badger. As a young teen he conferred the name Sitting Bull after he killed his first buffalo at the age of 10. At age 14 he joined Lakota warriors as a part of a raiding party
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Executive Summary: From conducting this report it was found that Red Bull energy drink is facing some problems‚ the main one of which is the negative media that it has been receiving. However both primary and secondary research shown that negative publicity does not affect buyer behaviour to a great extent. Secondary research clearly states that Red Bull contains excessive amount of chemicals‚ some publications even compare it to highly addictive drugs as well as blaming the product for some deaths
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an owner of an American pit bull terrier‚ I witness first hand how the pit bull is discriminated against on a daily basis. C. Audience Relation How many of you enjoy being categorized by the way you look? Just as we‚ as people‚ are evaluated‚ all animals need to be evaluated by its own qualities‚ not their appearance. D. Central Idea Today‚ I would like to take the time to refute the falsely made claims that have been made against the pit bull breed and provide you with
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The Red Bull Branding Story Report by: myparanoidego Table Of Contents: Executive Summary…………………………………………………………………….. 3 1.0 Introduction…………………………………………………………………………… 6 2.0 Brand Positioning and Values………………………………………………..... 8 3.0 Brand Characteristics……………………………………………………………... 11 4.0 Product Benefits and Consumer Satisfaction…………………………….13 5.0 Brand Communities……………………………………………………………….. 15 6.0 Brand Equities……………………………………………………………………….. 16 7.0 Conclusion……...………………………………………………………………………
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