Dissertation Proposal: The detailed exploration of the global energy drinks market with a primary focus on the marketing strategies of Red Bull. Laurence Deer U0870273 Global Marketing Supervisor: Len Tiu Wright Contents Page 1: Title Page Page 2: Contents Page 3: Title‚ Rationale for study‚ Introduction‚ Research question‚ Significance Page 4: Background‚ Aims and Objectives‚ Literature review Page 5: Literature review Page 6: Literature review continued‚ Methodology
Premium Red Bull Marketing Energy drink
RED BULL CASE STUDY 1. What is the case all about? 2. What created Red Bull’s success? Where is the core franchise and benefit? Has the product’s positioning changed over time? What is the role of alcohol mixing to Red Bull’s success? 3. What is Red Bull’s success formula? For which kind of product/beverage categories will this formula work? How does Red Bull know when to turn on the advertising? What metrics would you use to make this judgment? 4. Why did the first U.K launch go awry? 5. What changes
Premium Energy drink Red Bull Caffeine
Everyone is aware of the high flying‚ game winning‚ risk taking‚ Michael Jordan. The Jordan who brought 6 championships to the city of Chicago. Jordan was born on February 17‚ 1963 in Brooklyn‚ New York. He was drafted 3rd overall in the 1984 NBA Draft by the Chicago Bulls. He played 12 seasons with the Bulls‚ 3 with the Washington Wizards and had retired twice in between. Jordan always demonstrates leadership qualities whether it is on the court or outside in his personal life. Specifically‚ this
Premium National Basketball Association Basketball Michael Jordan
if it would get him to win. In the 1987-88 seasons‚ the Chicago bulls won fifty games‚ which was the first time it had been done in years. The bulls were considered a championship team‚ but still fell short to the Detroit Pistons. Jordan brought in numerous honors including Defensive Player of The Year‚ and Most Valuable Player He was the first player to win both a scoring title and defensive player of the year‚ in the same season. The Bulls finally won a championship in 1991 against the Los Angeles
Premium Michael Jordan Basketball National Basketball Association
they represent. An example of a positive mascot in today’s sports society is the Chicago Bulls mascot Benny the Bull. Benny the Bull has been a prominent fixture for the Chicago Bulls since the early 1960’s. Consequently Bennie the Bull was the first mascot to walk the sideline of a National Basketball Association (NBA) game (NBA.com). Bennie the Bull provides for a positive atmosphere during the course of a Chicago Bulls game‚ he keeps fans engaged during timeouts‚ halftimes‚ and even city events
Premium Native American mascot controversy National Basketball Association Native Americans in the United States
Market Analysis Red Bulls are competing in the non-alcoholic beverage market and in the specific segment of Energy Drink. The segment only occupied 1% of the Australian’s non-alcoholic beverage market (in 2004). However‚ it is dominated by 2 main companies that are Red Bull and its rival V. The following table is the actual volume and value of this segment. Figure 1: Energy Drink Segment actual volume and value size The energy drinks market after initial fast growth gave signs of some declines
Premium Investment Red Bull Energy drink
“I ’ve missed more than 9000 shots in my career. I ’ve lost almost 300 games. 26 times‚ I ’ve been trusted to take the game winning shot and missed. I ’ve failed over and over and over again in my life. And that is why I succeed‚” said Michael Jordan (BrainyQuote). Eligibly the greatest basketball player of all time‚ Michael Jordan‚ was a major contributor to 20th century American Popular Culture. He not only changed the game of basketball‚ but also pioneered the sport and forever keeps his legacy
Premium Michael Jordan Basketball Chicago Bulls
fourth straight division title (NFL). With a history and statistics as these it is hard to argue that they were not a Dynasty from 1980-1990. The Chicago Bulls won six NBA championships between 1991 and 1998 with two three-peats. All six championship teams were led by Michael Jordan‚ Scottie Pippen and coach Phil Jackson (basketball Hall of Fame). The Bulls won an NBA record-72 games during the 1995–96 NBA season and are the only team in NBA history to win 70 games or more in a single season. Jordan
Premium Michael Jordan National Basketball Association Shaquille O'Neal
miss 64 games. The Bulls still made the playoffs‚ even with a 30-52 record. Fortunately‚ Jordan was able to play in the playoffs against the Boston Celtics. The Bulls lost the series 4-0. During that season‚ Michael finished his Bachelor’s degree in geography. The next season‚ Jordan was amazing. He scored 3‚000 points in a single season‚ the only other player to ever do that was Wilt Chamberlain. Jordan also had 37.1 points per game‚ 200 steals‚ and 100 blocks that season. The Bulls made it to the playoffs
Premium Michael Jordan Basketball Chicago Bulls
Red Bull Supply Chain Raw materials CAFFEINE Caffeine alsо stimulates fat burning during еndurance activitiеs. Thеrеby it hеlps to usе fаt stоres in the bоdy for prоviding еnеrgy аnd prеsеrving thе glycоgеn (=sugаr) stоrеs. This mеаns thаt cаffеinе intаkе during endurаncе аctivitiеs rеsults in a mоrе еfficiеnt supply of еnеrgy‚ еspеciаlly in еxtеndеd еxеrtiоn it lеаds tо significаnt imprоvеmеnt in pеrfоrmаncе аnd еndurаncе. TAURINE Tаurine is invоlved in vitаl functiоns of the humаn bоdy. It аcts
Premium Caffeine Red Bull Energy drink