I recommend that Vistakon commence its launch nationwide. 1-Day Acuvue Disposable Contact Lenses (1-D Acuvue) represents a differentiated and exciting soft contact lens product. The point of difference of 1-D Acuvue relative to other soft contact lenses is its convenience and comfort. The primary market segment for 1-D Acuvue is the part-time contact lens wearer (3.9MM of total U.S population)‚ who wore them only on certain events. Vistakon would encounter less price resistance with these part-time
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THE RISK OF WEARING CONTACT LENSES General purpose = To inform Specific purpose = To inform my audience about the important steps to reduce the risks of wearing contact lenses. Central idea = There are three important important steps to reduce the risks of wearing contact lenses which are cleans hands properly and use the correct contact lens solution‚ follow the correct contact lens replacement schedule
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1.What characteristics of the ODI contact lens are likely to make it appealing/unappealing to different types of chicken farmers? The appealing characteristics of the ODI contact lens are the following: Instead of debeaking‚ using ODI contact lens will cause no trauma to the chickens and also no weight losses‚ no reduction in egg production and can reduce chicken cannibalization effectively. Further more‚ using ODI contact lens can also reduce the farmer’s feed cost and bring greater feeding
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Optical Distortion‚ Inc (ODI) is a company that has developed special contact lenses to harmful impact the eyesight of egg-laying chickens. The reduced vision from the contact lenses helps preserve the life of chickens‚ increase the productivity of egg laying and reduce costs for farmers using the lenses for their flocks. At the end of 1974‚ ODI’s owners and management were finalizing a strategic marketing plan to introduce the lenses commercially early in 1975 and work towards nationwide penetration
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Contact Lens The peripheral retina may contribute to emmetropization. On the other hand‚ unrestricted central vision is not sufficient to ensure normal refractive development‚ and the fovea is not essential for emmetropizing responses. (Smith et al‚ 2005) Peripheral Vision Can Influence Eye Growth and Refractive Development in Infant Monkeys Eye care practitioners correct Myopia with contact lenses and Spectacles which are known to correct only central refractive errors. The periphery remains
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developed a revolutionary product offering – 1 Day Acuvue lens‚ effectively introducing a new category in the vision correction market. Following the regional launch in 1994‚ Vistakon set out to work on alleviating barriers to product and maximizing efficiency of its customer acquisition efforts. The main business problem for Vistakon is to expand the market for the newly created category and sustain long-term leadership in the contact lens market. Competitive advantages and sustainability Vistakon
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Laser-Assisted in Situ Keratomileusis Eye Surgery Audience: My audience is people in their 20’s with nearsighted vision. Purpose: My purpose is to convince people that LASIK is a healthy and safe fix to wearing glasses and contacts. Chris Sebastian once said‚ “My eyes are my favorite part of me- not for how they look‚ but for how they see.” Laser-assisted in situ keratomileusis‚ or LASIK‚ is an eye surgery to correct vision in which a laser reshapes the inner cornea. LASIK can be an excellent
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Bausch and Lomb For the first time in the company’s history‚ Bausch and Lomb (B&L) found themselves losing market share to their competitors in the contact lens division (CLD). This caused Daniel Gill CEO and Harold Johnson‚ president of the contact lens division‚ to make a dramatic change to their sales strategy. Bausch and Lomb didn’t consider the effect it would have on their reputation‚ shareholders‚ and financial statements. Bausch and Lomb’s Perspective Bausch and Lomb felt the pressure
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Microbial Keratitis Microbial keratitis‚ or corneal infection‚ is a very rare but serious complication of contact lens wear. This website provides information on the infection and its symptoms‚ how to minimise your risk‚ and what to do if you suspect you have an infection. The website provides information resulting from the Australian and New Zealand Microbial Keratitis Study‚ which concluded in 2005. This was a major study looking at the rate and risks of microbial keratitis‚ which collected
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Emily Rattanavong Tim Anderson CMS 101-113 12 March 2015 Wearing contacts are harmful General Purpose: To persuade Specific Purpose: To convince the audience to not wear contact lenses Introduction I. (Attention) When you first started using contact lenses‚ chances are you had the best intentions and were cautious about keeping your lenses clean and properly cared for. But eventually‚ you started to slack off. Maybe you fell into the habit of taking out your lenses without washing your hands. Or
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