after-sales services‚ warranties‚ returns‚ etc. Moreover‚ the company’s position‚ as well as marketing strategy in the market‚ can be judged on the basis of its product mix including width‚ length‚ depth and consistency (Proctor‚ 200). Width is the number of lines the firm carries‚ for example Sony has various lines including TV‚ video‚ cameras and laptops. Length is the number of items in the product mix‚ for example Toshibahas different types of TVs and laptops. Depth is the number of variants of
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FedEx Marketing Mix Federal Express is an express transportation company‚ founded in 1973 by Frederick W. Smith. During his college years‚ he recognized that the United States was becoming a service-oriented economy and needed a reliable‚ overnight delivery service company designed to solely transport packages and documents. He wrote a Yale term paper on this idea and received a C. His professor thought it would never work. Fortunately for Frederick Smith‚ he did not take it to heart and ended up
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Target customer Over 30 years old men‚ who are middle income level‚ preventing hair fall problem. User Status: Potential users‚ regular users 4Ps 1. Product I am going to talk about the product of marketing mix for these shampoos. Product is plays a principle roles in marketing mix. Now‚ I would like to elaborate by levels of product and product classification. First‚ I want to talk about the BAWANG Man’s Anit-hair Fall Shampoo. The core benefit of the shampoo is that the customers can
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suppliers (Wholefoods Market‚ 2014a). The company is steadily ranked one of the top socially responsible businesses and celebrates 4th ranking on Green Power Partnership from Environmental Protection Agency (Wholefoods Market‚ 2014b) Wholefoods Marketing Mix Product A typical WFM carries over 2‚600 natural and organic products that include produces‚ seafood‚ grocery‚ meat/poultry‚ baked goods‚ prepared foods & catering‚ coffee & tea‚ nutritional supplements‚ body care‚ educational products‚ floral
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Lancôme’s main competitors are Clinique‚ Perscriptives‚ Mac‚ Estee Lauder‚ Olay‚ Neutrogena‚ Clearasil and Clean and Clear. These competitors act as substitutes to our Lancôme brand. Segmentation Variables Benefits Sought Special / Regular Marketing Mix Sensitivity Price Sensitivity Demographics Age In order to determine our market coverage strategy‚ we must first consider variables that can segment our focus market. Any company could potentially use these segmentation variables to segment the
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PRO-V PRODUCT: Clearly‚ Shampoo is more than just shampoo when P&G sells it. P&G’s great successin the rough-and-tumble shampoo world comes from developing an innovativeproduct concept. An effective product concept is the first step in marketing-mixplanning.Philip Kotler defines product as Anything that can beoffered to a market for attention‚ acquisition‚ use or consumption that might satisfy a -want or need. It includes physical objects‚ services‚ persons‚places‚ organizationsand ideas
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Marketing Mix Product Consumers consider products as bundles of benefits that satisfy their need. The basic level of a product is the core benefit to the customer. People who buy Panadol for cold and flu are buying more than a pill that is used for fast effective temporary relief for symptoms of cold and flu. They are buying on-the-go health that provides close-to instant relief to the illness. The brand‚ Panadol‚ has long dominated the retail scene. This is because GSK‚ the manufacturer of Panadol
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AMUL: Introduction If Amul has become a successful brand - if‚ in the trade lingo‚ it enjoys brand equity - then it is because we have honoured our contract with consumers for close to fifty years. If we had failed to do so‚ then Amul would have been consigned to the dustbin of history‚ along with thousands of other brands. For close to fifty years now‚ Amul has honoured its contract with the consumer. The contract that is symbolized by the Amul brand means quality. It means value for money. It
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business segments that include Automobiles‚ Motorcycles and Financial Services. BMW is the parent company of the Mini and Rolls-Royce car brands1. The company’s slogans in the U.S are "The Ultimate Driving Machine" and "Sheer Driving Pleasure". 2 Marketing Mix: Innovative engineering and technology are at the core of what makes a BMW the amazing automobile it is today. Every detail of a BMW is designed with a single goal in mind: to enhance the joy of driving. BMW engineers have high priorities of providing
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Topshop Market According to Mintel (August 2003)‚ UK consumers keep on spending on clothes‚ even when they are cutting back in other areas‚ with total consumer expenditure on clothing in the UK reaching £34‚825 million in 2002 - a 25.3% increase compared to 1998. This exceeds the growth of total consumer expenditure in the UK over the same period. Although the rate of year-on-year sales growth slowed slightly in 2003 as the consumer boom of 2000 and 2001 cooled‚ the slowdown in fashion retailing
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