Chatammour Henderson Marketing Management Seminar 640 February 25‚ 2012 Asterand Memorandum: "What is the ultimate goal of Asterand’s quality control initiative?” Asterand clearly did not have an effective quality control system in process prior to accepting its contract with Amgen to supply human tissue samples. Although Asterand is a new supplier to the biopharmaceutical and pharmaceutical industry‚ it will need to immediately establish quality control methods that will allow them to process
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Communications Specialists DATE: Fall 2000 SUBJECT: How to Write a Successful Memo This memo’s purpose is to explain how to write a memo that successfully conveys a message accurately‚ concisely‚ and coherently. Memos are the major form of internal communication in most organizations‚ so it is vital that business writers understand how to draft these important documents effectively. This memo will cover the correct memo format first. Then‚ it will discuss clarity and conciseness‚ consistency and
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Main Street Appliances To: Customer Relations Department From: John Wright‚ Customer Relations Supervisor Date: July 20‚ 2009 Subject: Improvement on written refusals I am writing today to provide all employees with some useful tips on how to compose a customer refusal letter. While the example letter to Mr. Largo is factual‚ there are some things that could be presented much better. Presentation of facts could determine if we are able to retain customers and reflect the credibility
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Caster Guitars TO: John Smith CEO Caster Guitars FROM: Shaynell L. Ross Marketing Manager Caster Guitars December 16‚ 2010 I understand that we have an upcoming meeting to discuss our marketing strategies for our expansion into Mexico. I wanted to send this letter to simply inform you of what we‚ here in marketing‚ have been working on. One of your biggest concerns‚ I understand‚ is transporting our guitars from Asia down to Mexico. I believe Air Transportation‚ despite it’s
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To: Dr. Sihi From: Date: 03/25/2014 Subject: Insights on World Foods Market‚ Inc.’s high price perception Following our initial research on Whole Foods Market’s high price perception we have identified three key insights. The 365 Everyday Value brand has poor brand visibility; whilst price is key‚ Whole Foods Market (WFM) does not discuss price through any of its outlets; WFM millennial customers could be directly targeted with an added value proposition. Brand Visibility
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Case (Case developed and submitted by Kathy Rentz‚ Professor‚ Department of English and Comparative Literature‚ University of Cincinnati) You were hired two years ago as the Director of Human Resources for Dawson & Engels‚ the third largest construction company in a Midwestern U.S. city. Shortly after you joined the company‚ you realized that D&E‚ while respected for its quality work‚ was behind the times in terms of being a community citizen. The company’s main competitors proudly featured their
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interoffice memorandum to: John Doe‚ bakery manager from: Jane Doe‚ Assistant baker subject: Introduction of New product offfering date: 3/29/2013 Current situation facing sweet treats bakery Sweet Treats bakery has been around for around for ten years and has enjoyed becoming one of Lancaster’s premiere cake bakeries. We have had success with building customer relationships and coming up with new and creative ways to address customer needs besides the basic round or rectangular plain cakes
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that the primary business risks associated with UST Inc. include but are not limited to: litigation‚ poor diversification of product lines‚ resignation of two key executives‚ lack of innovation and timeliness of new products‚ and erosion of market share due to competitors. Aside from the risks‚ UST has several key attributes that set them apart from other companies. UST continues to be a top company relative to the smokeless tobacco industry and other industries in terms of profitability and has
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Please feel free to contact our hotline with any further questions‚ 1-866-555-STBK. Danielle Realty CPA‚ Starbucks‚ Inc. MEMORANDUM TO: Management FROM: Danielle Realty CPA DATE: July 5‚ 2010 SUBJECT: PR Communication Memo This memo is sent out to concur with the recent press release that was sent out to our stockholders‚ creditors and suppliers with our company. The press release was to communicate to them that our company is still strong with the recent resignation of
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Dear Mr. Smith‚ I would like to take this opportunity to share with you some of the lessons I have learned during the past 30 years of success I have enjoyed with this company. As you can imagine‚ there have been many changes over the last 30 year in the company due to changes in society and marketing avenues. Thankfully‚ we have been able to adapt to these changes‚ but it has not always been easy. I have seen from your qualifications that you are more than capable to accept the
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