LITERATURE REVIEW Table of Contents Page • Marketing as a management Function 3 • Integration of marketing Function 7 • Changes in Business Environment 10 • Marketing Challenges 15 • Bibliography 21 Marketing as a Management Function Marketing as a management function which in its simplest term refers to the basic functions of management namely planning‚ organizing‚ leading and controlling (POLC). These four functions are necessary for the achievement
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1. Rao‚ V. (1993). The rising price of husbands: A hedonic analysis of dowry increases in rural India. Journal of Political Economy‚ 666-677. Motivation and objective : Attempts to investigate the reasons behind the increase in dowry . Methods : It adapts Rosen’s implicit market model to the Indian marriage market and tests predictions from the model with data from six villages in South Central India and from the Indian census Theories : Using utility function‚ U is assumed to be maximized‚ given
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doc. September 26‚ 2012 Thesis statement : Today most children are more into video technology and violence than they are into normal outside physical activity which is the biggest problem of child obesity. Video technology has decreased the amount of physical activity in children. Because of my nephew’s interest in video games‚ he played less outdoors than most children his age. The only physical activity he was really getting was from his
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Transgenderism and the Cult of Yellamma: Heat‚ Sex‚ and Sickness in South Indian Ritual. Journal of Anthropological Research ‚ 307-322. 3. Bullough‚ B.‚ & Bullough‚ V. L. (1996). Female Prostitution: Current Research and Changing Interpretations. Annual Review of Sex Research . 4. Patra‚ B. (2004). DEVADĀSĪ SYSTEM IN ORISSA: A CASE STUDY OF THE JAGANNĀTHA TEMPLE OF PURI. Bhandarkar Oriental Research Institute ‚ 159-172. 5. Srinivasan‚ A. (1985). Reform and Revival: The Devadasi and Her Dance. Economic
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Olethia Curry Professor Benjamin English 112 November 10‚ 2013 Childhood Obesity: Is It A Form of Child Abuse? Childhood obesity is a huge problem in the United States. It is known as a serious medical condition that causes other medical problems. Obesity is generally caused by genetics‚ certain illnesses‚ and uncontrolled behavior or overeating. According to the Obesity Action Coalition (OAC)‚ “Childhood obesity is a growing epidemic in the United States. It affects more than 30 percent of
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Parent’s Role in Preventing Child Obesity Stacey Rainwater October 4‚ 2010 Parent’s Role in Preventing Child Obesity Sadly‚ child obesity has become one of the major health problems world wide. As I began my research‚ there was no doubt in my mind that proving the parent’s lack of taking responsibility for the health of their children was going to be an easy point to prove. As I dug deeper and deeper‚ I found that I was quite wrong‚ and that it is unfair to place blame on the parents alone
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Lit review notes How are OneNote pages different? This is an example of a normal page of notes. You can type anywhere — just click and type. For example‚ type your name here. Then try moving it around. What are all the tabs? OneNote is a place for gathering‚ organizing‚ searching‚ and sharing notes‚ clippings‚ thoughts‚ reference materials‚ and other information. All your notes will be visible here — organized by How are OneNote pages different? This is an example of a normal page of notes
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Research Title: Feasibility Study of High-Speed Broadband Deployment for Medium Density Population Area in Malaysia. Research Objective: To investigate the most optimize solution in deploying high-speed broadband internet for an area with medium density population in Malaysia. Research Question: 1. What is the market demand for high-speed broadband services at medium density population area? 2. What is the most suitable package to be offered for the high-speed broadband services?
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of using herbal products in the control of mosquito vectors. ICMR Bull 2003 ‚ 33:1-10. Return to text 2. Brown AWA: Insecticide resistance in mosquitoes; a pragmatic review. J Am Mosq Control Assoc 1986 ‚ 2:123-140. PubMed Abstract Return to text 3. Sukumar K‚ Perich MJ‚ Boobar LR: Botanical derivative in mosquito control: A Review. J Am Mosq Control Assoc 1991 ‚ 7:210-237. PubMed Abstract Return to text 4. National Research Council: Neem: a tree for solving global problems. In Report of an adhoc
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This article is deals with research on advertising‚ that is‚ how consumers respond to specific words or content used in the advertisements. This article focuses on the controversy between two measures‚ recall and recognition. Where‚ recall is the ability to remember something experienced earlier and recognition is the knowledge of the previously experienced stimuli. There are certain questions that strike our mind when we think about these two terms‚ such as‚ if these two measures are consistent
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