P3 Advertising Agencies What are advertising agencies? An advertising agency is a service based business dedicated to creating‚ planning‚ and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client’s products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients. Why would a business hire an advertising agency? For a business
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Law of Agency WHAT IS AN AGENCY? Sec 135 of Contract Act‚ agency is the relationships which subsists between the principal and the agent who has been authorized to act for him or represent him in dealings with others. WHO CAN BECAME A PRINCIPAL OR AGENT? Any person who is 18 years old and above and who is of sound mind may be principal. As between the principal and third persons‚ any person can became an agent. BUT persons of unsound mind and who are below 18 years are not liable towards their
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the second wave in the positive theory of accounting‚ focuses among other things on agency theory. What is agency theory? Elaborate the components of agency costs as described by Jensen & Meckling (1976). Answer: Agency theory is based upon the more general contracting theory that the most cost effective form of organizing economic activity is through a firm based structure. Jensen & Meckling describe agency theory is a contract under one party (the principle) engages another party (agent)
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Agency theory Agency theory identifies the agency relationship where one party‚ the principal‚ delegates work to another party‚ the agent. In the context of a corporation‚ the owners are the principal and the directors are the agent. This model of corporate governance and subsequent research focused on resolving conflicts of interest between corporate management and shareholders (Jensen and Meckling‚ 1976) and has largely adopted an agency theory approach. Key assumption is that the principals and
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Table of content Preface………………………………………………………………….1 Chapter 1. Prerequisites of the agency problem and different approaches to solving it 1.1 How we detect an agency problem……………………………………..3 1.2 Remedies of agency problem…………………………………………….5 1.3 Different approach for different types of companies……………….10 Chapter 2. Practical examples of agency problem’s solution 2.1 Good intentions usually backfire……………………………………….13 2.2 Positive examples and new ideas………………………………….........17 2.3 Foregoing
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Regulatory Agency Regulatory agencies are put in place to ensure that health care organizations and the providers within them promote safety‚ legal compliance‚ and quality care for patients. Regulating health care is vital because if health care organizations were not required to be accredited patients would not feel safe when seeking health care services. The Joint Commission on Accreditation of Healthcare Organizations otherwise known as JCAHO is a regulatory agency. The JCAHO “conducts periodic
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employee-to-sales ratios and tells restaurants to cut staffing when the sales have dropped below a certain range at any hour. This has agency problem written all over it. Maybe not so much along the lines of managers acting for the best interest of shareholders but definitely managers acting in their own interests and not in the employee’s best interests. This agency problem is arising from the
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intension to be used for a particular time frame but many are short lived due to factors such as being ineffective or competition in the market place. ADVERTISING AGENCY An advertising agency is an agency that designs advertisement to call public attention to its clients. | | Following are the departments in an advertising agency:- 1. ACCOUNTS DEPARTMENTIts first function is strategy planning and research. Interpretation of consumers (Target Audience) and advertisement research from the brand’s
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What genetic mutations produce the greatest risk of skin cancer? Cancer begins when one or more genes in a cell mutate. This either creates an abnormal protein or no protein at all‚ which causes mutated cells to multiply uncontrollably. The Most common gene to carry skin cancer would be the MC1R (melanocortin-1 receptor). Increasing evidence is showing that the greater number of variations in this gene‚ the greater the risk for melanoma. It also carries a more moderate risk that the CDKN2A mutation
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Philosophy 101 Paper We’ve all been asked the silly question‚ “Would you rather be rich or would you rather be happy?” In my opinion‚ this question can’t possibly be a one-or-the-other answer. I strongly believe that although money is not the meaning of happiness and life‚ wealth is the only key component that ensures your ability to live an easier life ultimately leading to a happy one. What is an easy life? We all want to be content with our lives and although according to Socrates‚ each person’s
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