group or organization. Knowing the audience is even more important when a company has to deal with the fallout following a disaster. The disaster of the Chilean copper mine in South American is one example of where knowing your audience was a very important factor. In a Chilean copper mine‚ an unfortunate collapse in one of the shafts of them mine had left 33 miners trapped 310 meters (1017 feet) below the ground. The reactions of the company and their response to the disaster would ultimately determine
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Journalism University of Dhaka. Chile’s mining accident is one of the most memorable and formidable incidents among all of the recent notable events. Chilean president‚ Sebastian Pinera had said “This is a moment that Chile and the rest of the world will never forget. Chilean engineers‚ rescuers and workers have shown what they are capable of.” The whole world along with Chile held curious to know what is going to happen next. So did the media around the world
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Knowing Your Audience (Your name) BCOM 275 February 07‚ 2012 Eileen Broyles Knowing Your Audience The collapse of the Chilean Copper Mine was covered worldwide for several weeks. Over 30 workers were trapped in a mine for well over a month. The rescue teams and US advisory team had to be very cautious when speaking to the miners‚ families‚ and news reporters. These teams had to keep in mind the different roles of the people in the audience and how they would receive the message.
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process is the amount of people a sender is attempting to reach at one time‚ like during the “Chilean Copper Mine Collapse” (University of Phoenix‚ 2011). The main objective is to create an “audience-centered speech” and captivate the audiences’ attention (Cheesebro‚ O ’Connor‚ & Rios‚ 2010). Collapsed Chilean Copper Mine According to the CNN (2011) website on August 5‚ 2010 the main ramp into the San José mine in the Atacama northern region of Chile collapsed leaving 33 miners 2‚300 feet underground
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MINING By Andrea Osorno THE 33 MINERS IN CHILE The collapse of the gold and copper mine San José (Saint Joseph) that maintained trapped during 10 weeks at 33 miners 700 meters below surface area has definitely grabbed the attention of the general public on the security and labor conditions of the active mines that currently operate in Chile. For the last 30 years‚ the mining industry in Chile‚ which represents over 40 per cent of their gross domestic
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PPCD ASSIGNMENT 1 Group Report 2010 Chilean Mining Rescue Team Development Ahmed El Hussiny /9075533 / PD Full / Jan13 / 1 / UAE7 Drazen Colnar / 9091531 / PD Full / Jan13 / 1 / UAE7 Fawaz Baroud / 8933762 / PD Full / Jan13 / 1 / UAE7 Jorge Castilla / 8963539 / PD Full / Jan13 / 1 / UAE7 Introduction In the following paper the mining rescue case that occurred in 2010 in Chile is analyzed from a team development process perspective‚ taking into account team members dynamics associated
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story gathered audiences all over the world as media interest came to life when a rescue worker’s drill emerged at the surface with a note attached to it: "The 33 of us are OK in the refuge" (Volk‚ 2011). Approximately two months after the collapse sealed the mine‚ a rescue hole was finally completed for the miners. To everyone’s amazement all thirty-three miners were rescued (Yang‚ 2010). When this tragedy took place‚ the company had to take care in how the media relied on their findings. The immediate
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completely understands and not lead to confusion. As we will notice with the communication during the Chilean copper mine accident in South America. Knowing your audience proves to be even more significant when a company has to deal with the outcome resulting from a disaster. Understanding that families and workers need to me told in different manners is a key On August 5‚ 2010‚ a small copper mine in northern Chile collapsed trapping inside of it 33 miners (Weik‚ 2010). The mining company Minera
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Understanding the group of people who are receiving the message is second in importance only to the message itself. A poor understanding of your audience can lead to a poor delivery of the information that you need to get across. In regards to the Chilean Copper Mine Collapse‚ there are many factors to take into consideration when releasing the information to the public. Speaking from the perspective of the announcing the incident‚ one must note the different roles and people in the audience. The families of
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audience targeted; the key strategy is to identify the audience‚ their roles and needs‚ and how the message is to be delivered to achieve the intended purpose (Tennyson & Ray‚ 2005). The Chilean Copper Mine collapse on August 5‚ 2010 left 33 miners trapped for 69 days and nearly half mile underground. The collapse became a news media frenzy‚ which captured worldwide attention. Reporters were on stand-by and ready to give up-to-date information as it
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