CASE REPORT #7	 GROUP 10 (按姓氏首字母排序) 黄昕 靳子仪 刘静 刘天娇 王小茜 2011/5/3 CASE REPORT #7： Southwest Airlines: Waging War in Philly Case Briefing： In May 2004‚ Southwest Airlines’ new line in Philadelphia began to operate‚ which triggered enormous commotion in the existing airline industry—especially US Airways. Southwest Airlines is famous for its low cost strategy‚ which goes against the industry’s conventional wisdom (See Form 1 below). Having persisted in its strategy‚ Southwest expended
Premium Southwest Airlines Airline Low-cost carrier
At the onset of the airline industry in the United States‚ major network airlines were the sole providers of air travel. This multifaceted industry was a difficult industry to break into as a consequence of “sophisticated customer segmentation‚ hub-and spoke models and costly information systems for reservations‚ fare wars and intense competition” (Thompson 2008). Shrinkage in airline ticket prices augmented the demand for airline travel. Many markets were simply deserted or over-looked by major
Premium Airline Southwest Airlines Boeing 737
tagline. This short-haul airline believes that by focusing on friendly service‚ speed and frequent point-to-point departures‚ its low pricing is able to compete against car transportation. While other competitors try to delight customers by investing in meals‚ airport lounges and seating selections‚ Southwest chooses to eliminate or reduces investments in these industry’s competitive factors. As a result‚ Southwest’s low prices are unbeatable making them the preferred airline in the industry. With a
Premium Low-cost carrier Southwest Airlines Airline
office with a plan to start a low-cost/low-fare airline that would shuttle passengers between San Antonio‚ Dallas‚ and Houston. Thought of this idea because businessmen were complaining about the commute. 1967: Kelleher filed papers to incorporate the new airline and submitted an application to the Texas Aeronautics Commission for the new company to serve Dallas‚ Houston‚ and San Antonio. ------4 year legal and regulatory battle from rival airlines------ 1971 (January): Lamar Muse brought in
Premium Southwest Airlines Airline
1. Indian Airlines Corporation vs Sm. Madhuri Chowdhuri And Ors. on 27 May‚ 1964 The suit arose out of an unfortunate and tragic air crash at Nagpur when a Dakota air plane VT-CHF crashed soon after it started flying from Nagpur to Madras. All the passengers and the crew were killed and the only person who escaped with severe injuries and burns was the Pilot‚ Desmond Arthur James Cartner. This accident took place on the 12th December‚ 1953 at about 3-25 a.m. In that Aircraft travelled one Sunil
Premium Indira Gandhi International Airport Star Alliance Chhatrapati Shivaji International Airport
Media – Pilots Strike Case in China Eastern Airlines Story Briefing: On March 31‚ 2008‚ 14 flights of China Eastern Airlines Yunnan Branch turned back to Kunming without landing at their destinations. Passengers were told it was due to poor weather conditions. However‚ the weather did not affect flights from other airlines to the same destinations. The real reason was a strike by disgruntled pilots‚ according to the April 2 Guangzhou Daily. China’s airline industry has been hit by
Premium Human resource management
Tourism Management Essay MSC Tourism management Tourism organisations needs to respond effectively to the increasingly competitive business environment (China southern airline as sample) Introduction Transport is a key factor of tourism‚ providing the important connection between the tourist points of origin and destinations. Essentially‚ transports provide the services for development to the tourist destination. In contrast‚ the increasing demand of destination will bring the benefits
Premium Airline Low-cost carrier Delta Air Lines
China Southern Airline is the world’s sixth-largest airline measured by passengers carried‚ and Asia’s largest airline in terms of both fleet size and passengers carried. It is also the fourth-largest airline in the world in domestic passenger traffic and the sixth-largest in scheduled domestic passenger-kilometres flown Marketing Strategy 1. Maintain marketing share. 2. Expanding marketing structure‚ increase market share‚ identifies new customers‚ open up new routes‚ and stimulate visitors
Premium Korean Air Malaysia Airlines Star Alliance
FILL IN FORMAT: Case Analysis Shred Steps 1 & 2: Read the case. Take notes. Chinese language search engine launched in china in 2006 (pg.37) Company was private until 2004‚ Page and Brin decided to conduct a Dutch auction Dutch auction was designed to “democratize IPO share allocation and afford companies and early investors the best price”( pg. 40) Company 5‚680 employees were scattered throughout the world (pg. 41) 2005 positive cash flow of 3.45 billion (pg.41) Revenue of $6.14 billion
Premium Google search Yahoo! Google
Google in China Business Case Analysis Facts of the Case: Key - Stick to the most important facts presented (Point form is expectable ONLY in this section) ▪ Case is based on the negotiation that took place between Google Inc. and the Chinese government to allow their citizens access to Chinese version of Google.com (Google.cn) ▪ Google looking at vast business opportunities in China as a long-term strategy. Due to its population size and market potential‚ China has become an attractive
Premium Google Chinese people Government