Introduction Sales promotion is one of the seven aspects of the promotional mix‚ which are advertising personal selling‚ direct marketing publicity/ public relations‚ corporate image and exhibitions. Sales promotions are short-term incentives that are done to encourage the purchase or sale of a product or service [P.DALOK 200]. Sales promotion can be used to inform‚ persuade‚ and remind target customers about the business and its market mix. Some common types of sale promotion include: Samples‚ Coupons
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PRICE DETERMINATION IN A COMPETITIVE MARKET METHOD AND PROBLEM A CASE STUDY OF CONSOLIDATED BREWERIES PLC BY OTTAH SAMUEL O. MATRIC NO: 201042000097 DEPARTMENT OF BUSINESS ADMINISTRATION AND MANAGEMENT. OGUN STATE INSTITUTE OF TECHNOLOGY IGBESA‚ OGUN STATE IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF NATIONAL DIPLOMA IN BUSINESS ADMINISTRATION AND MANAGEMENT CERTIFICATION This is to certify that this research work was carried out by OTTAH SAMUEL O. with matric number 2010042000097
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The Product OBJECTIVES: * Definition of Product * Product Concept * What is Branding Packaging and Labeling What is Product? A product is anything offered for sale by a firm to buyers to satisfy their wants and needs. Products may take any of the following forms: * A physical object like a toy or a kilo of pork * A service like a Ferris wheel ride or a dental check-up * A place like London or Boracay * An organization like the Knights of Columbus or the Philippine
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Discussion Questions 1. Suppose the price of coffee beans increases by $0.20 per pound. What is the effect of this raw material price increase on the demand for roasted coffee? If one pound produces 50 cups of coffee‚ would the price of a cup of coffee rising by $0.01? Explain. Price of the product comes from the production of the goods all the way till it hits the market shelf. So when the price of the product like coffee increases during the productivity of the product then the end cost could increase
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Marketing Mix; Promotion ; Johnnie Walker a. Above the line promotion‚ is promotion that is done outside of the business‚ promotion like this often includes TV advertising and radio advertising. b. To redesign there new image‚ Johnnie Walkers could redesign all of there products packaging and design‚ they could do this by maybe adding tartan design to the bottles of whiskey‚ if they wanted to give there products an authentic Scottish look‚ they could also redesign there logo to make the
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Five (5) price adjustment strategies Discount and allowance pricing This is when companies adjust their price to reward customer for certain response. Such as early payment of bills and buy one get one half price or free. The many form of discount include a cash payment discount‚ a price reduction to buyers who pay their bills promptly. For examples “2/10 net 30‚” this means although payment is due within 30 days‚ the buyer can deduct 2 percent if the bill is paid within 10 days. Also buyers
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can assist in promoting a healthy lifestyle by educating our children in their choices eating healthy food‚ and in preventing illness in proper hand washing techniques. Health promotion is the practice of allowing individuals to increase their own control over‚ and to improve their health. The purpose of health promotion is to monitor and evaluate
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ECON 0602: Lecture 5 Topics China and the WTO WTO and its rules China’s entry to the WTO Trade frictions China’s Foreign Trade: Special Issues China’s FTA: CEPA Sino-US trade imbalance China’s exchange rate Export and employment 1 © HKU ECON 0602 Larry QIU 2/153 What is WTO? China and the WTO: Questions/issues General Agreement on Tariffs and Trade (GATT‚ 1947-1994) What is WTO? 1947‚ Geneva‚ 23 (including China)‚ now 148+ Most Favored Nation Principle
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Week I Quiz Results/Answers ECO561 1. Revenue increases when * producer surplus increases 2. An increase in the price of an inelastic good * increases revenues 3. Price elasticity of Demand increases when * people become less price sensitive over time 4. The purpose of a market in a market system is to * bring buyers and sellers into contact 5. By specializing in the production of one good‚ a company is able to benefit from economies of scale which increases its revenue. Which
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The impact of the minimum price per unit of alcohol on the on and off trade. The Scottish Government has suggested introducing a minimum price per unit of alcohol to reduce binge drinking. The impact of this on the on and off trade will be researched. The Scottish government has introduced a minimum price per unit of alcohol of £ 0.45. www.bbc.co.uk [online] The proposal is to put the price up for really cheap alcohol‚ with that‚ less people would have access to that‚ for example a two litre-bottle
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