1. Introduction The World Tourism Organisation affiliated to United Nations and recognised as the leading international body on global tourism states that tourism is “ the activities of person travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes” (WTO 2011). Travel and tourism is a very important economic activity around the world and it is the largest service industry in the world (WTTC 2011).
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10c) Examine how tourism has had social and economic impact on one country. Case study of a national tourist industry Vietnam is located in south east Asia. It has land borders with China‚ Laos and Cambodia. The capital of Vietnam is Hanoi‚ but its principal city is Ho Chi Mich City (formerly Saigon). Vietnam is the 13th most populated country in the world with over 90 million citizens. In 2008 its GDP was $241 billion and its GDP per capita of $2‚800. It is one of the fastest growing economies
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Chapter 11 – Marketing planning: the process The particular significance of marketing plans: seven main reasons why staff time and resources are allocated to marketing planning at the tactical or operational level: To identify and focus management attention on the current and targeted costs‚ revenues and profitability of an organization‚ in the context of its own and its competitors’ products and segments. To understand the role of stakeholders in the development of strategic marketing planning
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Essay Question Analyse and discuss the benefits and drawbacks of a demand-led vs. supply-led understanding of the tourism system. According to the United Nations World Tourism Organisation‚ often identified by many as the UNWTO (Lickorish & Jenkins‚ 1997)‚ define the term ‘Tourism’ as “the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes” (Tuberkugurlu‚ 2012). The term ‘supply
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IMPORTANCE OF TOURISM IN SPAIN Subject: How is the national and international tourism helping Spain overcome the economic crisis? Introduction Spain is one of the countries in the world that has been severely affected by the global economic crisis originated in 2008. It is the country with the greatest number of unemployed citizens in all Europe. Its rate of unemployment reached an all time high of 26.9% in May 2013. The European Union is worried about this situation‚ and has therefore
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documents with .rtf extension or as .pdf documents. If you wish to submit in any other file format please discuss this with your lecturer well before the assignment submission date. Student Name: Example 1 Student ID No.: 21818226 Unit Name: Tourism and Hospitality Research & Analysis Unit Code: MNG00415 Tutor’s name: Dianne Dredge Assignment No.: 2 Assignment Title: Research Proposal Due date: 19/04/13 Date submitted: 19/04/13 Declaration: I have read and understand the Rules
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The Impact Of Tourism In Malaysian Society Tourism Essay Malaysia has invested in a wide range of tourism destinations for tourists. This country is blessed with diverse cultures‚ traditions and histories‚ coupled with different landscapes and natural resources; the country has built a strong and fascinating appeal for both local and international tourists. Tourism sector‚ therefore‚ is of great importance to Malaysia’s economy as one of the major foreign exchange revenue or earnings second to the
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Tanaka Business School Imperial College London An Insight into Malaysia’s Medical Tourism Industry from a New Entrant Perspective by Mr. Bhavin J. Shah A report submitted in partial fulfillment of the requirements for the MBA degree and Diploma of Imperial College London September 2008 SYNOPSIS The overarching objective of this project is to provide an insight into Malaysia’s medical tourism industry. The study conducted offers assistance to a new upcoming hospital in Malaysia
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Ecotourism is a form of tourism involving visiting fragile‚ pristine‚ and relatively undisturbed natural areas‚ intended as a low-impact and often small scale alternative to standard commercial (mass) tourism. Its purpose may be to educate the traveller‚ to provide funds forecological conservation‚ to directly benefit the economic development and political empowerment of local communities‚ or to foster respect for different cultures and for human rights. Since the 1980s ecotourism has been considered
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Sell me an experience‚ not a package holiday! Selecting and purchasing a holiday is a big-ticket item – a once a year purchase that people are determined to get right. So why do travel companies consistently fail to deliver what the internet user wants when searching for a holiday online? A survey conducted in the spring of 2010 by Frommers‚ the travel guide publishers‚ has shown the most common complaints users make of travel websites. While usability issues like navigation problems are mentioned
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