Name: Mariam Najeeb Case Analysis: Decathlon China Problem Statement:- In the upcoming executive meeting Aaron Zhou the e-commerce department head has to persuade the CEO to dedicate more resources towards social media in order to increase online sales short term and market share in long term. So how can decathlon china use social media effectively to attract more customers online towards its brand? And what missing Framework Zhou should use to measure the effectiveness of using Social Media
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McDonald’s: Is China Lovin’ it? Executive Summary This case studies McDonald’s’ business model as it develops to achieve success in the Chinese market. Issues addressed included how to retain McDonald’s’ image of cultural Americana‚ yet adapt to satisfy pallets and appeal to patrons in Chinese culture. 1. What is the purpose of conducting an external environmental analysis? What are the general environmental forces that could influence or have influenced McDonald’s development in China? The purpose
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ea in ASIAN CASE RESEARCH JOURNAL‚ VOL. 11‚ ISSUE 1‚ 1–21 (2007) ACRJ This case was prepared by Dr Li-Qun Wei of the Hong Kong Baptist University and Dr Xi Zou of The Chinese University of Hong Kong as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative or business situation. Please address all correspondence to Dr Li-Qun Wei‚ Department of Management‚ Hong Kong Baptist University‚ Kowloon Tong‚ KL‚ Hong Kong‚ E-mail: weiliqun@hkbu
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specific to China. However‚ agrees between Governments and Companies exist in other forms (i.e lobbying). * Question 3 * It is commonly admitted that a western company‚ just like any other legal entity‚ has to respect the law. Business law has been made to ease exchanges between a company and its environment; it is the cornerstone of any business‚ preventing misunderstandings on a first hand‚ and fixing conflicts on a second hand. In emerging countries and especially in China‚ law is not
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Luxury brand’s expansion in China - Opportunities and possible strategies Bachelor thesis in International Business Spring 2011 Author: Dang‚ Xi-Er 890324-5085 Wan‚ Jessica 880226-4369 Tutor: Harald Dolles Acknowledgement This bachelor thesis has been written at the department International Business at the School of Business‚ Economics and Law at the University of Gothenburg. In the time frame of ten weeks‚ we have gained great knowledge about the luxury industry in general
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business with and “against” China? Since July 21‚ 2005‚ China has adopted a managed floating rate regime based on market supply and demand with reference to a basket of undisclosed currency. The daily trading price of the U.S. dollar against RMB in the foreign exchange market will be allowed to float within a band of +/->0.3% around the central parity published by People’s Bank of China. The signal was initially interpreted by the international market as an indication that China would embark on a gradual
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Table of Content Introduction 3 1. Case Situation 3 1.1 Situation of the Chinese Car Market in General 3 1.2 Situation of GM China 4 2. Defining the Problem 5 2.1 Technology “Shakedown” 5 2.2 Going down-market vs. Securing Quality-Image 5 2.3 Problems in Home Market 5 2.4 Increasing Competition 5 2.5 Possible Take-Over of GM China by Chinese 5 3. Problem Causes 6 3.1 Technology “Shakedown” 6 3.2 Going down-market vs. Securing Quality-Image 6 3.3 Problems in Home Market 6 3.4 Increasing
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Doing Business in China The role of government when doing business in China is very important. It is especially important if you are from a different country‚ such as the United States‚ because the approaches to dealing with the government are much different. There are many factors in which should be considered when dealing with business related issues with the government. These include whether or not your business strategies go along with the plan the government has for Chinas development‚ understanding
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China Government China government is known as Communist state and i s a dominant party in China‚ Chinese communist par ty is the large political in the world with over 7 0 millions members. Although in China there are fe w minor parties controlled by CCP. "The Communist Party of China is founded mainly on ideology and p olitics" quoted from China today.com. Chinese comm unist party do not take any place in the leading s ystem place in government but only can only conduc t any activities under the
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SABMiller in China A Case Study on Global Market Entry Strategies BA 175 | Global Marketing THX ------------------------------------------------- INTRODUCTION SABMiller‚ the company formed when South African Breweries (SAB) PLC bought the Miller Brewery unit of Philip Morris in 2002‚ is the world’s third largest brewer. Before the acquisition‚ SAB is already operating more than 100 breweries in 24 countries‚ most of them in the developing countries of Central and Eastern Europe; and Miller
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