1a Packaging of a potato chip 6cm Volume of a single = 170cm cubed Volume of cylinder = ∏r squared Height= volume Divided by ( ∏r squared) Height= 170cm divided by (∏ x 3 squared) Height = 6.01 round of to 6cm Allowing 1 extra cm for room Top and bottom of cylinder = 6cm + 1cm = 7cm Height= 6cm + 1cm = 7cm Total surface Area= area of base + area of top
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difference. Table of Contents Table of Contents 3 Introduction: 4 HISTORY 4 COMPANY 6 Mission Statement: 6 What you are selling: 6 Competitors: 8 Keys to Success: 8 FLAVOURS 9 Nutritional information 9 Bag of Lays Baked Chips 9 Key Objectives 10 MARKETING ENVIRONMENT 12 MICROENVIRONMENT 12 MACRO ENVIRONMENT 14 SWOT Analysis 16 Strengths 16 Weaknesses 18 Opportunities 18 Threats 19 MARKETING STRATEGY 21 Marketing Objective 21 LAY’S Target Markets 21 Holistic
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you fond of eating potato chips? o Yes o No 4. How often do you eat potato chips? o everyday o 1-2 times a week o once every 2 weeks o once a month 5. What flavor of potato chips do you usually eat? o Salted o Cheese o Barbeque o Sour Cream o Others ___________________________ 6. Do you prefer your potato chips coated‚ dipped or just plain? o Coated o Dipped (dip is separate) o Plain 7. What type of coating or dip do you want for your potato chips? o Chocolate o Caramel
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Awarding of the 10 Most Inspiring Technopreneurs in the Philippines: 1. Diosdado Banatao (Computer Chips- Mostron and S3) 2. Nonoy & Ben Colayco (Online Gaming- Level Up) 3.Joey Gurango (Software Development- Webworks OS) 4. Danilo Manayaga (Biotechnology- Servac Philippines) 5.Dennis Mendiola (Wireless Technology- Chikka Asia) 6. Manny Pangilinan (Telecommunications- First Pacific‚ PLDT‚) 7. Dr. William Torres (RP Internet Pioneer- Mozcom) 8. Peter Valdes (software development- Vinta
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of 30 percent. There are few organized players in the market and a large untapped unorganized market. Hence‚ it provides a glaring opportunity to grow and thrive in such an environment. Eyeing this opportunity‚ ITC launched ‘BINGO’ in the potato chips market. With extensive research behind it and with an aggressive promotion campaign‚ Bingo was launched to fight head – on with the established market leader Frito Lays. This study is an attempt to analyze and understand the marketing environment
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For example‚ Lay’s provides classic potato chips and Dorito’s has unique flavor tortilla chips which Frito-Lay has various product differentiation for customers to select. In addition‚ large product differentiation creates large competitive edges. It gives a clear advantage over the competition in terms of one or more elements of the marketing mix that is valued by potential customers(Pearson). Second‚ Frito-Lay continues to innovate new flavor chips for its whole brands. For example‚ Lay’s developed
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dip sales (33%) are linked to vegetable usage. But the market for dips is highly fragmented and difficult to measure. In late 1986‚ management team of Frito-Lays wants to complete their planning review of whether they should continue to develop the chip dip market or pursue the vegetable dip market as well. I will analyze pros/cons of these two product lines and make a recommendation based on the analysis. There were three dips
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consume a lot of snacks and this result in obesity and other health concerns. Other restriction is on advertisement to children which has direct effect on children’s preferences and this restriction has direct negative impact on the demand for chips and snacks. Food labelling is another issue which has its effect on consumer choices. Food item labelling raises awareness of consumers about the nutrition contents of food items and this makes consumers more selective in their choices toward healthy
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machine shop keeps high raw materials‚ wip and final products in inventory since the order basis have variations. The demand for Frito Lay is not by order basis compared to a cabinet shop so it can produce more volume and it has to produce the potato chips efficiently and faster than the production rate of a cabinet or machine shop. In addition‚ Frito Lay transforms its raw materials into wip faster then into final goods to distribution chain in just 1.4 days compared to a machine shop which is longer
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goods. Competition for shelf space and the cost of instore promotions make retail a tough market for even the largest companies. A-maize-ing Foods*‚ a small producer of corn chips and snacks‚ had some initial success with their unique products and packaging. Their blue corn chips and sweet potato and other vegetable chips had solid sales and growing acceptance among supermarket chains and convenience stores. However‚ A-maize-ing Foods’ president‚ Jonathan Gibson‚ worried about market pressures
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