In the 90’s it was very hard to find a fast pace food environment that could actually serve quality food‚ that’s where Chipotle began to stand out. Bringing authentic and fresh Mexican ingredients is one of the many things that makes chipotle stand out to their competition. Chipotle meats are fresh‚ never frozen‚ left over night to marinate and grilled fresh every hour .They raise their cattle in humane conditions which help the quality of their meat‚ from my experience at dinging in this restaurant
Premium Fast food Hamburger Fast food restaurant
Chipotle Mexican Grill Introduction When Steve Ells decided to create a restaurant concept that combined the quick-serve experience with exceptional quality food‚ he didn’t know it would be an instant hit (Thompson‚ Peteraf‚ Gamble‚ & Strickland III‚ 2015). He was looking for a way to use his culinary training and restaurant experience to elevate the fast-food concept. This transformed the way people thought about fast-food. His concept centered on a focused menu serving only high-quality‚ fresh
Premium Chipotle Mexican Grill Fast food PEST analysis
Company Background Chipotle Mexican Grill was a concept turned reality by a gentleman by the name of Steve Ells. Chipotle Mexican Grill provides excellent Mexican cuisine driven by a concept of “Food with Integrity”. The first chipotle Mexican grill was opened in 1993 in Denver Colorado. By the end of 1995 there were three. In 1996 alone‚ Steve Ells opened five more Denver-area restaurants growing by a total of eight stores in three years. By 1998 Chipotle Mexican Grill was showing much
Premium Financial ratios Fast casual restaurant Fast food restaurant
Chipotle Mexican Grill Introduction. Chipotle Mexican grill is an American owned firm which has been in operation for more than two decades. Its main products is tacos and burritos and it is listed on the stock exchange (Fedenia & Hirschey 2009). Competitive advantage A competitive advantage can be described as condition or a factor that enables an organization to offer real or perceived value better than its competitors. (Porter 2008) The first major strength is its product differentiation‚ the
Premium Genetically modified organism Sustainable agriculture Food
Chipotle: Mexican Grill‚ Inc.: "Food with Integrity" Executive Summary The total U.S restaurant sales in 2012 raised up double to $631.8 billion compared to ones in 2000. Also 12.9 million people are employed in 970‚000 restaurant locations. The U.S restaurant industry played the customers’ hearts by three segments: full service‚ quick service and fast casual. The three major key players in this industry are Chipotle‚ Taco Bell and Qdoba. In recession of U.S economy and consumers’ announcement
Premium Marketing Sustainable agriculture Chipotle Mexican Grill
Principles of Chipotle Mexican Grill Abstract This paper explores the mission‚ vision‚ values and principles of Chipotle Mexican Grill that guide them in the restaurant industry. Their key mission‚ vision‚ and values revolve around providing food with integrity and changing the way people think about and eat fast food. Chipotle’s principles include sticking to the basics of a simple menu and uncomplicated‚ interactive employee roles. Mission‚ Vision‚ Values and Principles of Chipotle Mexican Grill
Premium Strategic planning Chipotle Mexican Grill Eating
Part 1: Company Information: The company selected for our financial analysis project is Chipotle Mexican Grill. Chipotle (for short) is a company that is a major player in the fast food and restaurant industry. The name “chipotle” is derived from the Mexican Spanish name for a smoked‚ dried Jalapeno pepper. The restaurant sells large burritos and bowls in an assembly line production system where all the condiments are arranged and all the customer has to do is request what they want their burrito
Premium Revenue Generally Accepted Accounting Principles
Robinson-Hill June 25‚ 2014 Founder‚ Steve Ells After attending the Culinary Institute of America‚ founder Steve Ells original wanted to own a fancy‚ white table cloth restaurant‚ so in 1993 he started Chipotle to make the money to do so. Even after the initial expansions from the first Chipotle restaurant in Denver. Ells still was thinking about cashing out and going into the fine dining business. When the burrito business took off extremely quickly‚ Ells decided to stick with burritos. “There
Premium Balance sheet Generally Accepted Accounting Principles
(1) Sales‚ Sales Growth (Hint: Use Revenue Line) Sales Amount in USD; Growth in percentage. | 2008 | 2009 | 2010 | 2011 | 2012 | SALES | 1‚331‚968‚000 | 1‚518‚417‚000 | 1‚835‚922‚000 | 2‚269‚548‚000 | 2‚731‚224‚000 | SALES GROWTH | ------ | 13.99 | 20.91 | 23.61 | 20.34 | (2) Gross Margins (Hint: Restaurant Operating Costs Lines for COGS) Gross Margin = (Sales – COGS) / Sales; Expressed in % | 2008 | 2009 | 2010 | 2011 | 2012 | SALES | 1‚331‚968‚000 | 1‚518‚417
Premium Cash flow statement Asset Balance sheet
avoided due to most activities being transacted in the US‚ it is still a consideration that must be made (Chipotle Annual Reports‚ 2015). The lack of success that Chipotle has experienced in the UK is a red flag for our investment in Greece. Although the state of the economy in the UK is better than Greece‚ they are still having a hard time paying more than £5 for a lunch item (Wong‚ 2015). Chipotle also focuses on hiring passionate individuals who exhibit leadership skills and high standards. The managers
Premium Economics Marketing Strategic management