Policies and rules are placed ahead of personal needs with impersonality while replaceability ensures that staff can be replaced to keep the bureaucracy running (Larkin‚ 2015). Chipotle exemplifies impersonality when they put more emphasis on the team and performing best for customers rather than on individual needs. Should an individual need to get a water break or use the restroom‚ they must wait for another free individual who
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sell each meal with a main dish‚ a beverage‚ and sometime an additional dessert. Customers‚ vary from individuals to families‚ always make payment before receiving their meals. In such a competitive industry‚ Chipotle Mexican Grill earns a great profit by placing itself apart from others. Chipotle‚ a popular fast food restaurant‚
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November 11‚ 2013 Table of Contents Country Analysis 2 1. General 2 2. Economic/Business 5 3. Political 9 4. Social & Cultural 11 Market Entry Strategy 12 References 15 Appendix 17 Country Analysis 1. General South Africa is a medium sized country that occupies a total land area of slightly more than 1.2 Million square kilometers. It stretches more than 2‚500km from the desert boarder with Namibia
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Chipotle: Food with integrity The strategy implemented by Chipotle is one that promotes their increasingly green “from Earth to table” supply chain. Chipotle serves “food with integrity” that is comprised of naturally raised beef‚ chicken‚ pork and organic vegetables. Their philosophy helps set them apart from competitors by creating a unique taste that is difficult to imitate. Another key part of Chipotle’s strategy is employee satisfaction. They believe that employee satisfaction will also lead
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Chipotle Mexican Grill Chipotle Mexican Grill is an example of a relatively recent entrant in the national fast-food space that has provided exceptional quality to customers. Chipotle started as a one-shop burrito restaurant in Denver in 1993 that today is a publicly traded company with $1.3 billion in revenues from 1‚000 restaurants. The company offers fast-casual‚ fresh Mexican food restaurants in the United States‚ UK‚ and Canada. In 2010 it had revenues of $1.74 billion. Chipotle has differentiated
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John Hawer Herrera February 21‚ 2013 MGMT 561 Chipotle Mexican Grill‚ Inc.: “Food With Integrity” I. Key Problem What Steven Ells began with a small taqueria in Denver‚ Colorado in 1993‚ one may not have foreseen this venture to become the fastest growing restaurant chain in the last decade. By 2006‚ Ells’ idea made its initial public offering with 535 restaurants throughout the world. Things were going tremendously well for CMG until late afternoon on October 18‚
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Process Flow Take Selected Tortilla NO YES Wrap and Bill Add extras and/or Chips Add chosen Salsas Place chosen Bean type Chips/Extras Protein filling (Meat) YES Place Meat NO Place chosen type of Rice & Vegetables C)KANBAN u Chipotle is based on the KANBAN concept POSSIBLE KANBANs TO IMPROVE EFFICIENCY ITEM RECOMMENDATION BURRITO STEAMER USE 2 STEAMERS MEAT 2 CONTAINERS VEGETABLES 2 CONTAINERS D)JIT u TORTILLA v JIT can be implemented for tortillas. v Using one
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fast-casual Mexican food‚ Chipotle has played an important role in developing this category. Currently‚ Chipotle’s direct competitors include Taco Bell‚ Qdoba Mexican Grill‚ Moe’s Southwest Grill‚ so on. Their competition also includes a variety of locally owned and franchised restaurants. Many of Chipotle’s competitors have more financial resources‚ greater name recognition‚ or are better established in the markets in which their restaurants are located. However‚ Chipotle has their competitive strength
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favorite restaurant. The company I chose was Chipotle Mexican Grill‚ Inc (CMG). I know that this is crazy because its fast food‚ but I work less than 1 mile from one and I eat there at least 2-3 times a week. So as much money as I have invested in with just lunch a week. I was dying to find out their financial information and this assignment gave me my opportunity. Chipotle Mexican Grill‚ aims to do a few things but do them exceptionally well. When Chipotle (pronounced chi-POAT-lay) opened its first
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Robinson-Hill June 25‚ 2014 Founder‚ Steve Ells After attending the Culinary Institute of America‚ founder Steve Ells original wanted to own a fancy‚ white table cloth restaurant‚ so in 1993 he started Chipotle to make the money to do so. Even after the initial expansions from the first Chipotle restaurant in Denver. Ells still was thinking about cashing out and going into the fine dining business. When the burrito business took off extremely quickly‚ Ells decided to stick with burritos. “There
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