Chipotle Mexican Grill 1 a) Do you think CMG ought to consider an advertising campaign? Why or why not? If so‚ what should be the focus of the ads? Celebrity endorsements‚ the humane treatment of animals in its beef‚ etc…? CMG should consider an advertising campaign in order to increase awareness about the Mexican food industry and about the CMG chain. There is a relatively small market for authentic Mexican food in the United States and CMG can increase this market by having a good marketing
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most of the victims ate Chipotle Mexican Grill before. They think two outbreaks may relate to Chipotle Mexican Grill. Chipotle Mexican Grill voluntary closed 43 restaurants located in Washington and Oregon in early November (FDA‚2016). On November 4 Public health officials in Washington and Oregon began to investigate the outbreak about STEC
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Company Background Chipotle Mexican Grill was a concept turned reality by a gentleman by the name of Steve Ells. Chipotle Mexican Grill provides excellent Mexican cuisine driven by a concept of “Food with Integrity”. The first chipotle Mexican grill was opened in 1993 in Denver Colorado. By the end of 1995 there were three. In 1996 alone‚ Steve Ells opened five more Denver-area restaurants growing by a total of eight stores in three years. By 1998 Chipotle Mexican Grill was showing much
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10/3/14 Devils Advocate: Chipotle Chipotle has come a long way since the 1993 introduction of it’s 1-unit operation in Denver; now spanning into a 1‚458-unit operation serving more than 900‚000 customers per day in over 43 states. [Gamble] However‚ they haven’t been the only fast-casual restaurants to be successful. In 2012‚ 8 of the 10 fastest growing restaurant chains were classified as fast-casual restaurants—Moe’s Southwest Grill‚ Qdoba Mexican Grill‚ and Chipotle all among these leaders.
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Question 1: Does Chipotle Mexican Grill have any core competencies and‚ if so‚ what are they? After analyzing the case‚ I have came to a conclusion that Chipotle Mexican Grill has four core competencies that make the company more superior than its competitors: 1. Focused Menu The first core competency of Chipotle Mexican Grill is its focused menu‚ which offers a fairly limited dishes – burritos‚ burrito bowls‚ tacos‚ and salads‚ along with soft drinks‚ fruit drinks‚ and milk. Its customers‚ nevertheless
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Chipotle Mexican Grill in 2012 Corporate strategy: Growth strategies: related diversification- opening new restaurants and starting with new concept of ShopHouse Southeast Asian Kitchen. Corporate strategic intent: Grow and Build Business strategy: Differentiation/ best cost: Chipotle Mexican Grill provides upscale products at fair price and give customers value for their money. Using organic produce and meat in the meals Chipotle creates the value for customers. Functional strategies: Human
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Policies and rules are placed ahead of personal needs with impersonality while replaceability ensures that staff can be replaced to keep the bureaucracy running (Larkin‚ 2015). Chipotle exemplifies impersonality when they put more emphasis on the team and performing best for customers rather than on individual needs. Should an individual need to get a water break or use the restroom‚ they must wait for another free individual who
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sell each meal with a main dish‚ a beverage‚ and sometime an additional dessert. Customers‚ vary from individuals to families‚ always make payment before receiving their meals. In such a competitive industry‚ Chipotle Mexican Grill earns a great profit by placing itself apart from others. Chipotle‚ a popular fast food restaurant‚
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Chipotle Core competency Core competencies are the unique ability that a company acquired when the company initially setting up. It is the inborn competitive advantage that cannot be easily imitated by competitors. When Chipolite was born‚ its owner Steve Ells targeted it as the fresh and healthy fast food which means its products need to be fresh and fast delivery. In current dining market‚ there are three types of restaurants: full service‚ fast food and the restaurant in between. Chipotle belongs
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Chipotle: Food with integrity The strategy implemented by Chipotle is one that promotes their increasingly green “from Earth to table” supply chain. Chipotle serves “food with integrity” that is comprised of naturally raised beef‚ chicken‚ pork and organic vegetables. Their philosophy helps set them apart from competitors by creating a unique taste that is difficult to imitate. Another key part of Chipotle’s strategy is employee satisfaction. They believe that employee satisfaction will also lead
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