EXECUTIVE SUMMARY The macro-environment consists of larger societal forces that affect entire micro-environment. The six forces making up the company’s macro-environment include demographic‚ economic‚ natural‚ technological‚ political/legal‚ and social-cultural forces. Companies must constantly watch and adapt to the marketing environment in order to seek opportunities and ward off threats. "The marketing environment comprises all the actors and forces influencing the company’s ability to transact
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In this article by Samantha Masunaga‚ the popular food chain “Chipotle” is exposed for having a norovirus incident in a restaurant in Simi Valley. The restaurant had been subpoenaed for criminal investigation regarding an E. coli outbreak.There was also a large report from customers who had “contracted norovirus from eating at a Chipotle”. While E. coli outbreaks in food chains is not unique‚ it is still serious. This article directly ties to the executive departments lesson we’ve been doing in
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%XUHDXIRU6WXGHQW&RXQVHOOLQJ &DUHHU’HYHORSPHQW 6WXG\VNLOOVSDPSKOHWV 0\PHPRU\FDQ‚LPSURYHLW" While doing your assignment or writing examinations at Unisa‚ you have probably found that you are expected to do quite a number of things with your academic texts. Often you will need to argue a point of view‚ form an opinion or critically analyse academic text. But before you do these difficult things you need to have some basic study skills. You will often need to memorise basic facts‚
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APPENDIX-A BALANCE SHEET ANALYSIS | | | Chipotle | 2011 | 2010 | Total liabilities | 381‚082 | 310‚732 | Total Shareholder ’s Equity | 1‚044‚226 | 810‚873 | Debt ratio | 27.70% | 26.73% | Debt to Equity ratio | 0.34 | 0.001 | | | | Current asset | 501‚192 | 406‚221 | Current liabilities | 157‚453 | 123‚054 | Working capital | 343‚739 | 282‚554 | Current ratio | 3.3 | 3.18 | Acid test ratio | 0.55 | 0.26 | Red Robin | 2011 | 2010 | Total liablities | 298‚278 |
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MICRO AND MACRO MARKETING ENVIRONMENT Introduction Micro marketing Refers to the internal controllable factors or forces which affects the ability of a company to serve its customers. e.g. the organization‚ the market‚ the suppliers‚ market intermediaries and the marketing mix. The micro marketing environment that surrounds organisations can be complex by nature‚ however the company has an element of control over how it operates within this environment. Macro marketing Refers to the external
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• Drawbacks of macroeconomics 2. National income accounting • Definitions • Concepts associated with national income • Methods of measuring national income • Rationales of national income analysis • Obstacles to national income measurement • Circular flow of income (two sector economy) 3. Macroeconomic theories • Classical economics: ideologies • Keynesian economics: ideologies
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Introduction: Chipotle Mexican Grill‚ Inc. is a chain of restaurants located in the United States‚ United Kingdom‚ Canada‚ and France‚ specializing in burritos and tacos. Its name derives from chipotle‚ the Mexican Spanish name for a smoked and dried jalapeño chili pepper. The restaurant is known for its large burritos‚ assembly-line production and use of natural ingredients. The company has released a mission statement called Food with Integrity‚ which highlights its efforts in using organic
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Chipotle Mexican Grill (CMG) was founded in 1993 by one of the visionary called Steven Ells. The vision was not born in his heart in one night‚ but rather he had planned to work in the restaurant while he was in college. Before he owned his first small restaurant called “taco shop” in Denver‚ he was hired and worked for two years as sous chef in one of the restaurant which is located in San Francisco. His goal was to reinvent Mexican food all over the country and feed healthy organic foods to the
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Draft Case Study MAROECONOMIC COUNTRY REPORT - JAPAN ECONOMICS PROJECT 1. GROUP MEMBERS: 14C G Yogesh Kumar XX ..................................................................................................................................................ERROR! BOOKMARK NOT DEFINED. 24C Madhav Purohit XX............................................................................................................................................ Error! Bookmark not defined. 31C Priya
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MICRO ENVIRONMENT/ INDUSTRY ANALYSIS The environment which is close to business and affects its capacity to work is called micro or operational environment. Industry is a group of companies which offer same or similar product or services. These products and services are close substitutes of each other. It consists of: 1 Suppliers Supplier are the people who supply raw materials and required components to the companies. Increasing prices and reducing the quality of their products are potential
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