Oluyinka Fadahunsi Chipotle Mexican Grill “Food with Integrity” I. Key Problem Chipotle Mexican Grill (CMG) “Food with Integrity” founded in 1993 with the aim of reinventing Mexican food with a policy of Food with integrity and the commitment to finding the very best ingredients raised with respect for the animals‚ the environment‚ and the farmers. The company witnessed a tremendous growth over the years until October 18‚ 2012 when its stock price suffered a significant decline from a 52-week
Premium Chipotle Mexican Grill Price Mexican cuisine
Chipotle Mexican Grill Incorporated Amber Haring‚ Christy Swyres‚ Christy Baze SU 2015 Section 9B Webster University William Cornwell June 22‚ 2015 Chipotle Mexican Grill 1. Do you think CMG is a successful company? The Chipotle mission statement: “Food with integrity is our commitment to finding the very best ingredients raised with respect for the animals‚ the environment and the farmers. It means serving the very best sustainable raised food possible with an eye to great taste‚ great nutrition
Premium Food Fast casual restaurant Fast food
Chipotle Mexican Grill has emphasized on their customers and are not afraid to remain sincere and acknowledge their errors‚ even when they are losing revenue. Last year Chipotle went through a crisis where they force the chains to close serval of restaurants due to a norovirus outbreak. Other food-borne illness cases were also related with Chipotle restaurants that includes E.coli‚ and salmonella. As a consequence‚ the company is under investigation. Also their sales and stocks have decline because
Premium Great Depression Unemployment Wall Street Crash of 1929
(1) Sales‚ Sales Growth (Hint: Use Revenue Line) Sales Amount in USD; Growth in percentage. | 2008 | 2009 | 2010 | 2011 | 2012 | SALES | 1‚331‚968‚000 | 1‚518‚417‚000 | 1‚835‚922‚000 | 2‚269‚548‚000 | 2‚731‚224‚000 | SALES GROWTH | ------ | 13.99 | 20.91 | 23.61 | 20.34 | (2) Gross Margins (Hint: Restaurant Operating Costs Lines for COGS) Gross Margin = (Sales – COGS) / Sales; Expressed in % | 2008 | 2009 | 2010 | 2011 | 2012 | SALES | 1‚331‚968‚000 | 1‚518‚417
Premium Cash flow statement Asset Balance sheet
John Hawer Herrera February 21‚ 2013 MGMT 561 Chipotle Mexican Grill‚ Inc.: “Food With Integrity” I. Key Problem What Steven Ells began with a small taqueria in Denver‚ Colorado in 1993‚ one may not have foreseen this venture to become the fastest growing restaurant chain in the last decade. By 2006‚ Ells’ idea made its initial public offering with 535 restaurants throughout the world. Things were going tremendously well for CMG until late afternoon on October 18‚
Premium Chipotle Mexican Grill Price Fast food
Chipotle Mexican Grill Strategy Improvements Karla Diaz St. Petersburg College‚ St. Petersburg‚ FL Chipotle Mexican Grill Strategy Improvements The fast-casual dining industry has expanded within recent years‚ but one sub-segment set for the largest growth is the fast-casual Mexican dining niche (LaVecchia‚ 2003). More recently‚ top competitors such as Chipotle Mexican Grill‚ Moe’s Southwest Grill‚ Taco Bell and Qdoba have invested valuable resources in separating themselves from their
Premium Food Chipotle Mexican Grill Fast food
Yes‚ the government of Brussels maintains price controls of many products and services. However‚ Chipotle Mexican Grill will offer a nutritional cuisine like no other Mexican cuisine within the region. Chipotle Mexican Grill continues their pursuit with this embracing quote‚ “DAY AFTER DAY WE’ARE COMMITED” ("Chipotle"). With this commitment to excellence‚ our ever evolving cuisine will be presented to the residents of Brussels and abroad with a whole or nothing
Premium Fast food Food Management
Leadership Philosophy Founded by Steve Ellis in 1993‚ his main focus was to transform "fast food" to an experience more similar to fine dining. Taking inspiration from features commonly found in fine-dining‚ he wanted the strategy for Chipotle Mexican Grill to focus on the following five elements: • Serving a focused menu of burritos‚ tacos‚ burrito bowls and salads • Using high-quality raw ingredients and classic cooking methods to create great tasting‚ reasonably priced meals served in minutes
Premium Management Chipotle Mexican Grill Strategy
Introduction In October and November of 2015‚ the food chain Chipotle Mexican Grill experienced an outbreak of E. Coli O26 in 11 states (FDA). This paper will first discuss the bacterium E. Coli‚ then will move on to the main article published by the U.S. Food and Drug Administration (FDA). Articles that detail the events after the outbreak will be examined in relation to the fallout Chipotle experienced from this outbreak. Lastly‚ Chipotle’s reaction to the outbreak will be discussed. Background
Premium United States Golden rice Genetically modified organism
Chipotle Mexican Grill Introduction When Steve Ells decided to create a restaurant concept that combined the quick-serve experience with exceptional quality food‚ he didn’t know it would be an instant hit (Thompson‚ Peteraf‚ Gamble‚ & Strickland III‚ 2015). He was looking for a way to use his culinary training and restaurant experience to elevate the fast-food concept. This transformed the way people thought about fast-food. His concept centered on a focused menu serving only high-quality‚ fresh
Premium Chipotle Mexican Grill Fast food PEST analysis